By Lori Vajda & Nola Boea
Turn your knowledge, experience or idea into a successful side-business adventure. We're about empowering women to attain personal and professional satisfaction, creative autonomy, and financial
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The podcast currently has 169 episodes available.
Do I have what it takes to start a business? Where do I want to go professionally? How do I get there? These are questions most of us ask ourselves when it’s time for a career change. So how can you take the intangible assets you’ve acquired and map out a new career path? In this “greatest hits” replay, co-hosts Lori Vajda and Nola Boea get the answers from former chef Nikki Sherin, who used her Identity Capital to become an event marketer and marketing lead for one of the largest IT events in the world.
Thanks for Listening!
If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab
If you haven’t already, please connect with us on Facebook!
Business success strategies are in the works. Come have a listen!
In This Episode You’ll Learn
Resources
You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, or wherever you listen to podcasts.
ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)
Do I need to incorporate my side business? Which type of incorporation, S Corp, C Corp, LLC, is the right choice for me and my business? What are the advantages and disadvantages of each? These are just a few of the many questions Lori Vajda and Nola Boea had for special guest and business attorney Tanya Bower, a director with law firm Tripp Scott. From protecting your assets to establishing credibility, there’s more to know about incorporating your small business than which corporation to choose.
Thanks for Listening!
You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Google Podcasts, or wherever you listen to podcasts.
We love hearing from you! Leave or speak your message here
If you haven’t already, please connect with us on Facebook!
Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!
Sticky Brand Lab
Income growth strategies are in the works. Come have a listen!
In This Episode You’ll Learn
While incorporating your side gig may reduce personal liability, there’s another important reason to do so, as Nola and Lori found out, tax saving. That’s right. Are you a musician on the side? Well, you musical instruments could earn a tax deduction. Photographer, hairstyle or yoga instructor? Yep, your equipment may all be deductible.
Of course you should consult with an accountant or business lawyer before filing your taxes. As attorney Tanya Bower explained, knowledge about incorporation is power, and that power is the ability to know the best way to protect yourself and the future of your business.
Resources
Sign up for “News You Can Use” at Sticky Brand Lab
Plan, Launch, Grow My Business TOOLKIT - 20 bundled tip-sheets, templates, worksheets, guides and checklists to get you started on your entrepreneurial journey.
ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)
Lori Vajda and Nola Boea discuss the concept of "Saying Yes to the Mess" and share their personal experiences with starting side businesses and embracing the challenges that come with it. They also talk about the importance of taking small steps, being okay with imperfections, and providing support for each other and their listeners. The conversation includes anecdotes, reflections, interviews, and even a guided meditation.
But first, they explain what led them to consider rebranding the podcast.
00:00 Introduction: The Concept of 'Someday'
00:28 The Reality of 'Someday' and Its Impact on Dreams
02:04 Rethinking Our Podcast and Embracing Change
03:08 The Domino Effect of Change and Embracing the Mess
03:35 Overcoming Challenges and Saying Yes to the Mess
05:07 The Journey of Becoming an Entrepreneur
07:24 Our Personal Side Hustle Stories
10:34 The Challenges and Regrets of Having a Side Business
14:08 The Turning Point: Saying Yes to the Mess
21:32 Challenges and Triumphs of Having a Side Business
33:53 The Importance of Support and Encouragement in Entrepreneurship
35:11 Conclusion: Small Steps, Big Effects
Resources
Sign up for “News You Can Use” at StickyBrandLab.com- you'll get hot tips, fresh resources and new podcast episodes delivered directly to your inbox.
Subscribe to Lori and Nola's show on Apple Podcasts, Audible, or wherever you listen to podcasts.
ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)
The Sticky Brand Lab podcast is undergoing a rebranding overhaul. Co-hosts Lori and Nola explain the reasons behind the rebrand and share hints of what's to come in future episodes. Then, find out the difference between a rebrand and a refresh, and learn five indicators that suggest it may be time to change or update a brand. Hear examples of successful rebrands from various companies. You’ll learn the importance of a cohesive brand identity and the need to stand out from competitors.
Key Time Stamps
00:00 Podcast Update
00:24 Our Rebranding Journey
01:10 Upcoming Interviews and Content
01:32 The Need for a Business Makeover
02:07 Greatest Hits Replay: 5 Signs Your Business Needs a Rebrand
02:37 Understanding Brand Identity
03:18 The Importance of a Sticky Brand
03:48 The Elements of a Complete Brand Identity
04:51 The Difference Between Rebranding and Refreshing
07:22 Five Indicators Your Brand Needs a Makeover
07:36 Examples of Successful Rebrands and Refreshes
18:53 The Risks of Rebranding Too Quickly
21:26 The Financial Implications of Rebranding vs Refreshing
22:19 Conclusion and Call to Action
Resources
Sign up for “News You Can Use” at StickyBrandLab.com- you'll get hot tips, fresh resources and new podcast episodes delivered directly to your inbox.
Subscribe to Lori and Nola's show on Apple Podcasts, Audible, or wherever you listen to podcasts.
ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)
In the first of our two-part talk, Lisa Mullis, founder of Paraphrase Communications, shares her insights on improving business messaging for a greater revenue impact. She explains why understanding a customer's stage in the buying cycle can significantly affect their engagement and interest in a product or service. Lisa reveals common messaging mistakes and suggests ways to rectify them. Listen in and you’ll learn how to effectively match your revenue models with your marketing messages to attract ideal customers and boost sales.
00:00 Introduction: The Connection Between Athletic Shoes and Your Business
01:07 Welcome to Sticky Brand Lab: Bridging the Gap Between Knowledge and Action
01:26 The Importance of Perspective: Can't Read the Label from Inside the Jar
01:55 The Challenge for Business Owners: Seeing the Problem
03:42 Introducing Our Guest: Lisa Mullis, Brand Messaging Professional
04:38 Understanding Business Model vs Revenue Model
08:35 The Importance of Understanding Your Revenue Model
16:18 Common Mistakes Entrepreneurs Make When Describing Their Product or Service
23:44 Conclusion: Defining a Vibrant Life and How to Connect with Lisa Mullis
Thanks for listening! Let’s stay connected!
https://www.stickybrandlab.com/
Connect with us on Facebook! https://www.facebook.com/stickybrandlab
Subscribe to Lori and Nola's show on Apple Podcasts, Audible, Google Podcasts, or wherever you listen to podcasts.
Podcast Transcript: https://www.stickybrandlab.com/podcast
RESOURCES
Get your “Plan, Launch and Grow My Business” TOOLKIT BUNDLE - https://my-store-9761601.creator-spring.com/listing/business-toolkit-bundle
ConvertKit: Our #1 Favorite Email Marketing Platform - https://convertkit.com/?lmref=-jJWzw
(This is an affiliate link)
Guest Links:
While we've returned from a holiday pause, we're working behind the scenes to create a refreshed show, with new guests and exciting topics. In the meantime, enjoy one of our popular past episodes. Perhaps this is the year to take the plunge and create that app!
You’re not a developer, but you have an innovative idea for a software or maybe a mobile app, now what? How can a non-techie turn a great idea into a viable product without blowing your budget? That’s exactly what Lori Vajda and Nola Boea wanted to know so they sat down with Igor Belagorudsky, Founder and President of Fast CTO. Igor and his team started the company to help people and companies with great software ideas get them built the right way, the first time around.
In this "Greatest Hits" episode, Igor shares his experience, insights and tips so listeners can learn what you need to know about hiring developers, why you don’t want an SOW (statement of work), and how to build a successful tech company.
Thanks for Listening!
If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Find out more about us at Sticky Brand Lab
Please connect with us on Facebook!
Business success strategies are in the works. Come have a listen!
In This Episode You’ll Learn
Key points Lori and Nola are sharing in this episode:
(5:16.46) While the process of building an app seems pretty straightforward, this one costly mistake often leads non-tech founders to hire the wrong team of developers and programmers.
(7:48.17) The three primary reasons non-tech entrepreneurs should be wary about signing an SOW and why it usually doesn’t help with getting your idea built.
(11:10.90) Why you don’t want to hire a dev shop that offers project management for free.
(14:20:20) Before hiring anyone, this is the first thing you should do when considering if your app is worth developing.
(17:12:28) The three main pros and cons of hiring a freelance software developer and hiring a company such as a dev shop.
(19:27:22) The surprising answer to determine whether or not you can tell if a developer is trying to scam you.
Resources
You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Audible, Google Podcasts, or wherever you listen to podcasts.
Fast CTO
Email address: [email protected]
Connect with angel Investor and CEO, Igor Belagorudsky - Social Links:
Linked In: https://www.linkedin.com/in/igorbelagorudsky/
Instagram: https://www.instagram.com/lookattheigor/?hl=en
Facebook: https://www.facebook.com/fastcto
To Get Igor’s two recipes and quote: Sticky Brand Lab Resource Page
In December 2020, we launched the Sticky Brand Lab podcast with a mission to encourage more women over 40 to become entrepreneurs. The goal is to empower women personally and professionally, leveraging their knowledge and experience into a source of income. But what does the path to starting your own business really look like? For Tara McKinney, it meant having the courage to be an Ask Muse guest on our show in 2021 so she could get help identifying and articulating her business niche. Then, ready to turn her idea into action, Tara joined our 8-module DIY course, Create, Design and Launch Your Business Website.
In this episode, Tara returns to the show as Founder of Soul in Service, to fill us in on her entrepreneurial journey and share her struggles, successes, and the valuable lessons she learned along the way. Tara's story is a testament to the courage and resilience required to turn a passion into a successful business.
Thanks for listening! Let’s stay connected!
If you haven’t already, please connect with us on Facebook!
Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!
Business success strategies are in the works. Come have a listen!
In This Episode You’ll Learn
Key points Lori and Nola are sharing in this episode:
03:39 Tara reveals the value of her Ask Muse sessions
14:01 When you're building your business and then life happens
19:53 How Tara packaged her unique offerings
22:40 Email Marketing for Targeted Audience Reach
30:43 Advice for aspiring entrepreneurs
32:34 An amazing definition of a vibrant life
Resources
Tara's websites:
Free gift from our Podcast Freebies page for episode #163: Soul Freedom Is
Get your Passion to Profit 12-step Guide for only $2.99.
https://my-store-9761601.creator-spring.com/listing/passion-to-profit-12-steps
Sign up for “News You Can Use” at Sticky Brand Lab
You can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.
ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)
Podcast Transcript
This episode of Sticky Brand Lab, may cause you to rethink the popular notion that a specific career passion or purpose is necessary for fulfillment and success. Discussing their experiences, co-hosts Lori Vajda and Nola Boea debate the belief that everyone must find a professional 'higher purpose' or a single career path. Listen in to learn how to think differently about your passion and purpose and how it relates to your business. You’ll get fresh insights on how to redefine success on your own terms, cultivate adaptability, and focus on activities that bring you happiness.
Thanks for listening! Let’s stay connected!
We love hearing your feedback! Write or record your message here.
If you haven’t already, please connect with us on Facebook!
Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!
Subscribe to Lori and Nola's show on Apple Podcasts, Audible, or wherever you listen to podcasts.
Business success strategies are in the works. Come have a listen!
In This Episode, You’ll Learn
Key Points Lori and Nola share in this episode
01:07 Personal Experiences with Unreasonable Career Choice Pressures
02:51 Beliefs About Your Career Passion and Purpose You May Want to Look At
03:59 Do You Need to Find and Follow A Single Passion?
04:56 The Concept of Having a Purpose That Transcends Your Career
06:45 Beware the Influence of Society on Defining Your Purpose
08:23 The Changing Nature of Passion and Purpose Throughout a Vibrant Life
09:38 Does Your Work Define Your Purpose? A Revealing Statistic
12:08 Unconventional Ways to Direct Today's Passion or Purpose Toward a Side Business
13:53 Shape Your Side Business or Career To Conform to Your Current Life Priorities
18:54 Aligning Your Business with Your Values: Considerations & Questions
21:56 Why You Should Compare Your Childhood Passions to Your Adult Career Choices
25:05 When You Go and Go and Go With the Flow
28:17 Embrace Imperfection and Face Your Fears in Pursuing Your Passion
32:03 The Legacy of Passion and Purpose
Resources
Sign up for “News You Can Use” at Sticky Brand Lab
Plan, Launch, Grow My Business TOOLKIT - 20 bundled tip-sheets, templates, worksheets, guides and checklists to get you started on your entrepreneurial journey.
ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)
Podcast Transcript
We want to express our thanks to you for tuning into our show. You, listener, are the reason we come back every week. And we're so grateful you take the time to connect with us to learn the many facets of becoming a first-time entrepreneur in the second half of a vibrant life.
Speaking of a vibrant life, here at Sticky Brand Lab, we strongly believe in the value of taking time during the holidays, not only for our family and friends, but especially for ourselves. Yet, we know how stress filled the holiday season can be, and finding a little time for self-care can be challenging.
That's why we're gifting you, our listeners, with a relaxing mindful meditation. It comes to us courtesy of our dear friend and past podcast guest, Michele Molitor, CEO and founder of Nectar Consulting. Michele is an executive coach for entrepreneurs and business leaders, as well as hypnotherapist, speaker, and author. Her 15 minute guided gratitude meditation is sure to bring you all of the de-stressing vibes and self-care needed for a peaceful path to a winning holiday celebration. We hope you enjoy it so much that you'll want to bookmark the link to it, which you'll find below, so that you can come back and listen to it again and again.
Thanks for listening! Let’s stay connected!
We love hearing your feedback! Leave or speak your message here.
If you haven’t already, please connect with us on Facebook!
Subscribe to Lori and Nola's show on Apple Podcasts, Audible, or wherever you listen to podcasts.
Resources
Michele Molitor’s Gratitude Meditation: https://youtu.be/FwcyQU64Zsc?si=Z5O5-Dbazn6ulsyi
https://michelemolitor.com/
Nectar Consulting: https://nectarconsulting.com/
Plan, Launch, Grow My Business TOOLKIT - 20 bundled tip-sheets, templates, worksheets, guides and checklists to get you started on your entrepreneurial journey.
Sign up for “News You Can Use” at Sticky Brand Lab
ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)
Podcast Transcript
Ever wondered what distinguishes successful entrepreneurs from those who falter? What if the key to remarkable success lies in a willingness to fail, and to learn from it? In this episode, we take you on a journey through the defeats and victories of some little-known, and some surprising, entrepreneurial figures, unearthing precious insights on how failure and success are intimately intertwined. We delve into the lessons failure can teach us and how to pivot from it positively. After listening, you may want to shift your perspective about the roadblocks you face, to see them not as a deterrents but as interesting detours on the road to success.
Thanks for listening! Let’s stay connected!
We love hearing your feedback! Leave or speak your message here.
If you haven’t already, please connect with us on Facebook!
Business success strategies are in the works. Come have a listen!
By the end of this episode, you'll learn:
Just a few of the many key points Lori and Nola are sharing in this episode:
11:02 The story of the struggling girl who got fired and came out on top.
17:49 This entertainer said the wrong thing at the wrong time and shares her refreshing perspective about that big snafu.
27:35 What Nola and Lori have learned from failures.
35:45 Lessons Tim Ferris learned about failure and success.
... and more fascinating stories of setbacks turned comebacks.
Resources
Plan, Launch, Grow My Business TOOLKIT - 20 bundled tip-sheets, templates, worksheets, guides and checklists to get you started on your entrepreneurial journey.
Sign up for “News You Can Use” at Sticky Brand Lab
Subscribe to Lori and Nola's show on Apple Podcasts, Audible, or wherever you listen to podcasts.
ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)
Podcast Transcript
The podcast currently has 169 episodes available.