In the first of our two-part talk, Lisa Mullis, founder of Paraphrase Communications, shares her insights on improving business messaging for a greater revenue impact. She explains why understanding a customer's stage in the buying cycle can significantly affect their engagement and interest in a product or service. Lisa reveals common messaging mistakes and suggests ways to rectify them. Listen in and you’ll learn how to effectively match your revenue models with your marketing messages to attract ideal customers and boost sales.

00:00 Introduction: The Connection Between Athletic Shoes and Your Business

01:07 Welcome to Sticky Brand Lab: Bridging the Gap Between Knowledge and Action

01:26 The Importance of Perspective: Can't Read the Label from Inside the Jar

01:55 The Challenge for Business Owners: Seeing the Problem

03:42 Introducing Our Guest: Lisa Mullis, Brand Messaging Professional

04:38 Understanding Business Model vs Revenue Model

08:35 The Importance of Understanding Your Revenue Model

16:18 Common Mistakes Entrepreneurs Make When Describing Their Product or Service

23:44 Conclusion: Defining a Vibrant Life and How to Connect with Lisa Mullis

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Podcast Transcript: https://www.stickybrandlab.com/podcast

RESOURCES

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Guest Links:

• Take Lisa’s free Client Conversion Quiz https://paraphrasecomm.scoreapp.com/
• Connect with Lisa Mullis on Linked In - https://www.linkedin.com/in/lhmullis/
• Lisa’s website: https://www.paraphrasecomm.com