What is up PartnerUp!? 

Chip Rodgers and Alexis Scott of WorkSpan join the PartnerUp crew to break down Day 3 of PL[X] and talk partner led marketing. Chip and Alexis have deep knowledge of category creation, demand generation, digital marketing, and account-based marketing. They emphasize the importance of building meaningful relationships through open dialouge. 

Alexis shares the differences between qualitative and quantitative metrics in partner led marketing. She says that by planting seeds in your market, you’ll eventually be able to harvest the fruit. By developing deep connections and trust, your marketing grows organically.

This episode was recorded LIVE at PL[X] – you don’t want to miss it!

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