Hi everyone, it’s Juliette Karaman here. I am thrilled to bring you another fantastic episode of The Scrumptious Woman. Today, I’m joined by an extraordinary mentor of mine, Cassie Howard, known as the queen of sales and strategy. Cassie’s approach to sales and business is both strategic and incredibly fun. I’m so excited for you to hear her story and insights. Let's dive in!

Episode Summary

In this episode, I chat with Cassie Howard, a dynamic entrepreneur who has significantly impacted the business world. Cassie shares her journey from the adult industry to couponing to becoming a multi-million dollar business coach. We discuss the importance of confidence, visibility, and vulnerability in business and the strategies that have helped her succeed. Cassie also reveals how her industry experiences have shaped her approach to sales and strategy.

Key Takeaways

1. Confidence and Visibility: Cassie emphasises the critical role of confidence in business. Her experience in the adult industry helped her build the confidence she needed to excel in the coaching space. Visibility, though challenging, is essential for business growth.
2. Embracing Vulnerability: Being vulnerable is a powerful way to connect with your audience. Cassie shares how showing the less polished parts of her life has helped her build a more authentic and relatable brand.
3. Diversifying Offerings: Cassie discusses the importance of having a variety of offers at different price points. This strategy allows potential clients to engage with her services at a level that suits them, creating multiple entry points into her business.
4. Learning from Mistakes: Cassie candidly talks about her financial mistakes and the lessons she learned from them. She highlights the importance of mentorship and being open to learning from others.
5. Energetics in Business: Cassie shares how incorporating energetics into her business practices helped her break through income plateaus. This holistic approach has been crucial in reaching new levels of success.

Connect with Cassie Howard:
Facebook: https://www.facebook.com/cassiehoward123
Instagram: https://instagram.com/cassiehowardbiz
Linktree: https://linktr.ee/cassiehowardbiz

I'd love to hear from you drop me a text!

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