Your website might still be working… but is it still working as hard as it could be for your business?

At the start of a new year, it’s easy to get caught up in goal-setting and planning without actually taking the time to refresh the digital spaces that support those goals. In this episode, we walk through a practical, step-by-step annual website checkup you can do to keep your site aligned with your evolving brand, audience, and offers.

We’re breaking this into two parts: quick maintenance checks you should do every year, and bigger-picture updates that help elevate your site as your business grows.

If your website hasn’t had a proper review in a while, this episode gives you an easy starting point.

• Why the beginning of the year is the perfect time for a website audit

• Annual maintenance tasks: links, typos, CTAs, and footer updates

• Making sure your messaging and brand voice still align with your audience

• Checking brand consistency across fonts, photos, and colors

• Using analytics and behavior tools to find friction points on your site

• Updating SEO basics like keywords, page titles, redirects, and speed

• Refreshing blog posts and updating year-specific content

• How to elevate your site without doing a full redesign

• Updating offers, pricing, and messaging to match business goals

• Why brand photos should be refreshed regularly

• Adjusting visuals and SEO if your audience or market has shifted

02:41 – Why your website needs an annual checkup

03:23 – Website maintenance vs. website elevation updates

04:39 – Copy updates: typos, CTAs, and brand voice consistency

07:48 – Design updates: links, visuals, and friction points

10:19 – SEO maintenance checks for the new year

13:34 – Updating blog content that already performs well

14:09 – Elevating your site without redesigning it

15:51 – Updating messaging, offers, and pricing

17:45 – Refreshing brand photography

18:26 – Visual branding tweaks vs. full rebrands

19:58 – Adjusting SEO if your audience or service area changes

21:13 – Free website checklist download

Dianna’s copywriting studio: Rise Copy Co. — website & launch copy for creative women in business: risecopyco.com

Joanna’s web design studio: Joanna Moss Creative — custom Showit websites & Website in Two Weeks: joannamoss.com