Want to make money while you're celebrating Thanksgiving and Christmas with family?

This episode from the archives originally focused on vacation campaigns, but the strategies work perfectly for the holiday season when you're out of town. Instead of losing momentum during the busiest travel season of the year, you can set up an automated system that keeps your business running and generating revenue.

In this episode, you'll discover:

✅Why every entrepreneur needs a holiday campaign during November and December

✅How to choose profit-producing offers that sell while you're away

✅The secret to staying top-of-mind without checking email on your phone

✅Smart ways to use free content strategically during your time off

✅How to create urgency and scarcity so people buy now (not in January)

Ready to enjoy the holidays guilt-free while your business works for you? Grab the Holiday / Vacation Campaign Tool Kit—it's easy to adapt for your holiday campaign and includes everything you need to set up your automated system before you leave town.

SAVE $110 with code: SMOOTHIE - Good through Friday, November7.

Click here to get your Vacation (Holiday) Campaign Tool Kit

Show Notes:

How to Flip on a Money-Making Holiday Campaign While You're Celebrating

Well, hello everyone. Kerry Beck here with familyebiz.com and today we are talking about how to flip on a money-making campaign while you're celebrating the holidays, which I thought was very appropriate to record here at the beach, right? That's where a lot of us want to go during Thanksgiving and Christmas. We all love the holidays and we want that freedom, but too often we get so bogged down in our daily work that we never really take time off during November and December.

So what I want to talk to you today about is how you can make money while you're celebrating the holidays. Whether that's a week or whether that is, I don't know, a month or two, you can just decide whatever that looks like for you.

You know, most of us are a team of one. Some of us have a virtual assistant or a few people that are helping us but we do not live in corporate land. We do not have vacation days. And so we want to think and go outside that thought that there is no way to earn money unless I am working day to day all the time.

Now I will tell you I just want to bust through that thinking. It does take planning and I believe that you can come back from your holiday to money in your account. That's what it's all about. The freedom for us to have a business that we want.

For me, the freedom is for me like this last weekend when I'm recording this. We had cousin camp and I barely worked on Friday and I am catching up today. But I did not even turn my phone on to look at social media. I was so focused on our grandkids and I wanted to focus on them.

I wanted to have that a good experience. I wanted to grow that relationship with the people that are most important in my life. I wanted to help my girls be able to have a time with just their husbands, some time and some freedom as well. This is what I call a freedom business.

Do you have a freedom business? Are you dreaming of that freedom business? If you are, you are in the right place. We are going to show you how you can set up a holiday campaign, a holiday automation that just works on autopilot.

And this really is the power of email. Now, it does have to be planned ahead of time. If you're working on it during the holidays, that is not the point. All right?

So there are several components and over the next three weeks, if you're listening to the podcast, some of y'all have already bought the whole course and so you'll be getting extra like I think there's going to be five or six videos, but we're going to be talking about the main points.

And here they are. First of all, you need to continue to give away free high value information that builds relationships. That builds that know like and trust factor. And you have to ask for sales.

And I will tell you right now, most of you that have talked to me or have answered questions say, "I am terrible at sales." If you are terrible at sales, you need to work on that because if you're terrible at sales, you're not going to make money. You can't just throw up a website, create 5,000 courses. Some of y'all think if I just keep making more products, I'll make more money.

No, you have got to learn how to sell. Now, this is not a series on serving and selling. You can go back and watch some of my podcasts. In fact, I will list them where you are listening to this. But I truly believe that when you serve your audience, you will make money. You will sell to them. You will find the people that relate to you as well.

So you're going to have to ask for sales in your emails. And then on your next holiday season, all you have to do is make small little tweaks along the way. You will have already done the work.

So it is holiday time. Time to celebrate Thanksgiving and Christmas with family. And you need to be able to go away for a while and still make money. And I have done that myself.

So why do I believe that every entrepreneur needs a holiday campaign? Let's talk about this. What if you came home to Major Moola? I mean like really major moola because you had it all set up correctly.

And what if you stayed top of mind with your list? You didn't just disappear for two weeks or even a week or a long weekend. You stayed top of mind so they knew who you were. You were celebrating with family or maybe you were on the beach in the Bahamas suntanning.

Or maybe if you're in the wintertime, you're on the ski slope skiing. Or maybe you're taking in a show at New York City. I don't know what your type of holiday celebration is, but you think about that and think about being able to actually check those things off your bucket list. That would be awesome.

So this is a holiday sequence that you turn on when you leave and when you come home, you turn it off. All right? You're celebrating, enjoying time with your kids and then you turn that back off when you get back home.

This requires automation. Your business is still working for you at all times. That really is what an online business is all about. Your family wants your undivided attention.

And if you are constantly on your phone. And who wants to type an email on their phone anyway? You will be a better business person if you will take a brain break. That's a whole another topic.

And I was reading in my son's Inc. magazine about a guy who actually takes well he started with just one break from his business and he went away with a journal and that's it. He didn't have his laptop. He didn't have he may have had a book to read as well. That's what you could do during the holidays.

Plus, you could spend time with your family when it's time. Maybe your kids are taking a nap. You can read a book or you can be journaling in the morning, early in the morning or late at night after they go to bed. That means you would still be growing up here as well.

Now, we want to take time off during the holidays, but we do not want to ignore our list because if you ignore your list they will forget you or they will lose that know like and trust factor because they don't even remember who you are. You have got to stay consistent with your list. You must stay in touch with your readers.

Plus, if we do this correctly, you will have a funnel that is reusable. Unless you have a dedicated salesperson. Got a dedicated salesperson? Leave something in the comments. I would love to chat with you as well.

Now, I do need to tell you this is not a flash sale just because you're celebrating the holidays. Sometimes we run a flash sale because we're away and that is a viable option, but that is not what we are talking about. This is something that keeps our business running and instead of deep discounts, we're still going to ask for the full sales price.

All right, so that's sort of why. Now, let's talk about picking that perfect profit producing offer. You've got to figure out what are you going to offer these people while you're gone. So think about it. What would you offer? Leave something in the comments wherever you're listening.

My first thought to you is what do you know for sure will sell? This is not the time to experiment because you're not there to even check on what's going on. This is not the time to launch something because you're not there to launch. You need to find a proven winner. Something you know for certain is going to flip it on and it will make sales.

All right. A few things you might consider are what I would just go through your library of courses. What is it that you have that you know sells on a regular basis? That could be it.

Or another idea would be affiliate products. Find an affiliate product that is available year round. So if you turn this back on next winter, it would still be around and it would be even a bonus if you have an affiliate product that has recurring income because then not only do you make holiday money, you make money the rest of the year.

Now, choose your item, whatever your offer is going to be. Then you need to make some decisions.

How many offers are you going to have? Really, that depends on a few things, two factors. How often have you been emailing them already? And how long is your holiday time off?

If your holiday time off is a long weekend, let's say 5 days, starts on Thursday, comes back on Monday, that's going to look different than a two week holiday. A two week holiday might actually have two or more offers as well. So it really depends.

Remember that you should be emailing your list consistently. And if your list responds to your consistent emails, you could set this up however you like.

So how long will your readers buy now and not in a few weeks? That's another thing to consider. That's another decision. You have got to decide. To get holiday money, you need to include urgency and scarcity. If you don't include both of them in some way, somehow then it's not going to matter.

All right. And then the other thing I think the last thing I want to sort of point on before we close this out is free content. You know, if you've been around me for any time, you need to be sending your people free content. Content on a regular basis. So you are adding value to their life, to their business, to their hobby, to whatever it is you're giving them.

This means you schedule you do a podcast every week or you put out a blog post every week. At a minimum one time a week, you need to be giving something out. And if you post a blog post or you schedule your podcast on whatever your podcast platform is, so we need to realize there is a need for time off during the holidays.

You can come home to money as a one soloreneur. Some of y'all are like, "It's impossible." No, it isn't. And we're going to continue to show you how to do it.

What we talked about today was figuring out that perfect profit producing PPP, perfect producing product. It's four Ps. All right? Or course whatever the offer is. You've got to decide on that. Then you need to know what kind of regular free content you're also going to remind them of and give out in your sequence. That is what your job is right now.

This week, you need to go and decide those things. Now, before I close, I do need you to know that we have a brand new course called Vacation Campaign Toolkit. It will be selling for $97 later this month, but right now you can get it for $27. And I'm going to tell you what it includes.

It actually includes five complete video trainings. If you're listening to the podcast, even what I told you today, you're going to go dive deeper into getting that profit producing product offer. Next week we'll talk about emails and you will get actually we have a podcast. You'll get that plus you'll get a second video training on emails.

Then we'll talk about tech and the tech part is you'll get that in the podcast but then we'll continue to talk about how to monetize every place you can through that whole holiday season and then how do we follow up and review what is going on. So those are our five trainings.

Then you'll also get a three-week calendar. Five days a week it'll tell you day one this is what you do. So for three weeks, over the next three weeks, you could have this holiday campaign completely set up and you'll get a checklist so that you can make sure that you have done everything and you don't have any missing parts, no leaks in that funnel.

You'll get an eight-step worksheet. That's where you're going to be really thinking and answering the questions that we've talked about today. And we'll also give you the PowerPoint slides. I'm not using PowerPoint in this, but some people would like to print them out and take notes along the way.

And then finally, we're going to give you a resource list. These are the best platforms, I believe, to make the campaign go smoothly with as few hitches as possible. So wherever you're listening to this, there should be a link to the holiday campaign toolkit. Go grab it. I would love to work with you.

I may even throw in I'm going to just do this right now. The first three people that sign up for the vacation campaign toolkit in June 2024, that's when we're recording it, will get a free 30 minute coaching call with me. That is worth $50 alone. I charge $100 an hour for coaching.

So for $27, you get the whole toolkit. And if you're one of the first three, you will also get a $50 coaching and we will talk about all of this and how to set this up and what's the best offer for you to make.

Want to enjoy the holidays guilt-free while your business works for you? Grab the Holiday / Vacation Campaign Tool Kit—it's easy to adapt for your holiday campaign and includes everything you need to set up your automated system before you leave town.

SAVE $60 with code: SMOOTHIE - Good through Friday, November 7. Click here to get your Holiday / Vacation Campaign Tool Kit

Thank you so much for spending time with me. I am Kerry Beck with familyebiz.com. We'll talk to you next time.