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The ‘limits’ in business often look like rules, industry norms, and typical conversion rates.

But many of these limits exist simply because people believe they do.

In this episode, I share the story of the four-minute mile and how the thinking behind it applies directly to your business - from lead generation, to how you manage your team, to how innovation actually happens.

As you listen, you’ll learn:

• How to apply the four-minute mile mindset in business
• The danger of blindly following metrics, systems, and industry norms
• How to shift your team to being more results-driven instead of hours-driven

If you're an established service-based business owner who wants to think bigger, operate differently, and stop being boxed in by conventional thinking, this episode is for you.

Enjoy!

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