Been in business a while? It’s time to reap the (marketing) rewards! And to do this you must know what you can leverage thanks to the business you’ve created which has lasted through the decades.

By listening [and taking notes], you’ll learn:

• Seven different strategies that are unique to established businesses
• How embracing the authentic elements of your business can put you in front
• Even if your business is simply heads-down and doing great work, how to apply a humble brag 

Enjoy!

Resources:

• Website
• Facebook
• Facebook Group
• LinkedIn
• Instagram

If you’d like to work together with me as your 1:1 business and marketing consultant, book a call here.

Standing out shouldn’t mean keeping wide eyes on your ‘competitors’ - in fact, it should be far from that. In order to stand out you should look much closer to home because the ways your clients and customers will choose to work with you for a lifetime are right under your nose.

By listening [and taking notes], you’ll learn:

• How to see your competitors as legitimate allies
• The competitive edge you create when you focus on your customers, not competitors
• How the inside of your business will demonstrate what keeps your clients around for longer

Enjoy!

Resources:

• Website
• Facebook
• Facebook Group
• LinkedIn
• Instagram

If you’d like to work together with me as your 1:1 business and marketing consultant, book a call here.

What if your business achieved the same revenue levels but with far less stress, time and volatility? And once you achieved that, then you focused on scaling it? This is growing your business from the inside out, consider it the anti-scale which still scales your business.

By listening [and taking notes], you’ll learn:

• How streamlining client delivery created 150% of new working time
• How to scale your business but do so the right way
• How to increase profits without more clients

Let’s not scale problems and leaky buckets, let’s fix them first and then go bananas with taking on more quality clients in your now smooth-operator business.

Resources:

• Website
• Facebook
• Facebook Group
• LinkedIn
• Instagram

If you’d like to work together with me as your 1:1 business and marketing consultant, book a call here.

We’re talking QUANTITY, how to have more Discovery Calls in your calendar.

Increasing your businesses enquiries, sales and overall profit can be directly attributed to the quality and quantity of your Discovery Calls.

By listening [and taking notes], you’ll learn:

• Seven methods to generate more Discovery Calls
• Why it’s important to have multiple leads sources 
• A challenge you can take on to increase the quantity of Discovery Calls 

This episode is the fourth and final in a series which marks December (2024) as being the month of Discovery Calls. Each Monday throughout we focused on an aspect of improving your businesses Discovery Calls, as well as a Masterclass where I shared “10 Insights to Drive Results With Your Discovery Calls” - if you would like a copy of the replay, simply message Shannon Stone on LinkedIn or send an email to [email protected]. 

Enjoy!

Resources:

• Website
• Facebook
• Facebook Group
• LinkedIn
• Instagram

If you’d like to work together with me as your 1:1 business and marketing consultant, book a call here.

You’re full of it, wisdom that is - in the eyes of your potential clients… We just need them to see that. This is where your winning messages come from, by listening [and taking notes], you’ll learn:

• What are these ‘winning messages’ and how they can increase your conversions
• Ten examples to help you find your key own ‘winning messages’ 
• How to actually apply this into your Discovery Calls

This episode is the third in a series which marks December (2024) as being the month of Discovery Calls. Each Monday throughout we will focus on an aspect of improving your businesses Discovery Calls, as well as a Masterclass on December 16, visit www.shannonstone.com.au/masterclass for more details.

Enjoy!

Resources:

• Website
• Facebook
• Facebook Group
• LinkedIn
• Instagram

If you’d like to work together with me as your 1:1 business and marketing consultant, book a call here.

How you position your Discovery Calls to your prospects is vitally important to the outcome. If you’re planning on letting them ‘pick your brain’ enough so they see you know your stuff and throw money at you - that’s not going to fly, and you’ve probably tried it so you know it doesn’t work.

In this episode I share five ways you can ensure your calls aren’t a waste of your precious time and do actually convert into sales for your business.

By listening [and taking notes], you’ll learn:

• The importance of properly clarifying your prospects goals which allows you to match your service offering to what they want
• How you don’t need a script but having a process, a flow, a sequence of questions to ask to help guide the conversation so that it is (a) productive and (b) informative to make a decision, is helpful for both parties

This episode is the second in a series which marks December (2024) as being the month of Discovery Calls. Each Monday throughout we will focus on an aspect of improving your businesses Discovery Calls, as well as a Masterclass on December 16, visit www.shannonstone.com.au/masterclass for more details.

Enjoy!

Resources:

• Website
• Facebook
• Facebook Group
• LinkedIn
• Instagram

If you’d like to work together with me as your 1:1 business and marketing consultant, book a call here.

Are your Discovery Calls reliably helping your service business to generate clients and sales? Whether your business is doing $100K, $1million or $10million, service businesses of all sizes can enhance their sales when they have a Discovery Call process that works.

By listening [and taking notes], you’ll learn:

• How well-crafted Discovery Calls (and processes) increase conversions
• How your Discovery Calls can build trust, rapport and authority
• What type of businesses should be doing Discovery Calls

This episode is the first in a series which marks December (2024) as being the month of Discovery Calls. Each Monday throughout we will focus on an aspect of improving your businesses Discovery Calls, as well as a Masterclass on December 16, visit www.shannonstone.com.au/masterclass for more details.

Enjoy!

Mentioned episodes:

• Episode 7 - listen here
• Episode 8 - listen here

Resources:

• Website
• Facebook
• Facebook Group
• LinkedIn
• Instagram

If you’d like to work together with me as your 1:1 business and marketing consultant, book a call here.

Ambiguity and assumptions are not going to cut it as we go into 2025 and beyond, and this applies to all areas of your business. The sharper we can get whether that's with lead generation or in our systems and processes, the greater chances you will have to move with the market and continue to grow your business.

From hooks and headlines to promises, next steps and call to actions, this episode is an invitation for your business to get sharper so you can get far greater results because as we know, what once worked a treat is now struggling to keep a business afloat - so it’s time we not only get savvier, it’s time we get sharper.

By listening [and taking notes], you’ll learn:

• How your business can sharpen the axe, get deeper and speak clearer
• How to get sharper with your targeting, messaging and showcasing results
• What is market sophistication and how it’s extremely relevant to changes in business

Enjoy!

Resources:

• Website
• Facebook
• Facebook Group
• LinkedIn
• Instagram

If you’d like to work together with me as your 1:1 business and marketing consultant, book a call here.

While our retail counterparts are generating up to 80% of their annual revenue over a few short months over the festive season, the service business sector can sometimes be left high and dry with B2B services in particular taking a cruisy (much-warranted) break, causing them to push back decisions, proposals and investing in your business.

That is, if you buy into that BS. Don’t worry, I did too once upon a time…

By listening [and taking notes], you’ll learn:

• The year that changed everything for me
• How stereotypes and narratives like “noone is buying” are total BS
• How getting organised early is your key to making sales before Christmas, listen as I share exactly how you can do this

Enjoy!

Resources:

• Website
• Facebook
• Facebook Group
• LinkedIn
• Instagram

If you’d like to work together with me as your 1:1 business and marketing consultant, book a call here.

Business these days is like real-world strength training.

In this podcast I share five steps to ensure you make the most of any economic frustration and hopefully walk out with the upper hand - keep this episode handy for any difficult time in your business journey because these steps are applicable then too.

By listening [and taking notes], you’ll learn:

• How important it is to intentionally choose your business / market position
• The effect the business owner has on their business, team and results
• How to not suffocate your business by stressing over it any further

Enjoy!

Other Episodes To Enjoy:

• 042: Overcoming The Marketing Challenges Of Your Industry
• 045: One Question, Big Results
• 049: How Action Creates Answers
• 066: Why Your Business Doesn’t Stay Busy

Resources:

• Website
• Facebook
• Facebook Group
• LinkedIn
• Instagram

If you’d like to work together with me as your 1:1 business and marketing consultant, book a call here.