Having a website is necessary for your business to let people know what you offer. But a great website is not a sales strategy. How you relate to your prospective buyer IS.  

The decision-making process is more of a continuum than a single event, and it includes varying levels of awareness about the prospect’s problem as well as your solution. 

Your job is to meet prospects where they’re at in the process, and helpfully guide them to the ultimate decision buy. 

Introducing the sales funnel. 

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In This Episode You’ll Learn 

• Several ways people might come across your website based on where they’re at in the buyer’s journey–as long as you have the right content for them to find. 
• The main thing a sales funnel does do – and what it does NOT do.
• The distinct differences between the top, middle and bottom of the funnel – and how to fine tune your marketing to people at each level.
• How a sales funnel helps you learn about your prospects so you can serve them better.

Key points Lori and Nola are sharing in this episode:

(04:54:39) What, exactly, a sales funnel is and how it can generate not only sales, but many more desired actions.

(07:15.25) What a sales funnel can give you in terms of customer intel. 

(08:53:30) The kind of information people at the top of the funnel are seeking and why.

(11:11.25) What a prospective buyer is evaluating when they’ve arrived (or entered) at the middle of the funnel, what they’re trying to accomplish – and things you can provide to assist in their quest.

(13:07.97) Tactics to raise confidence in the minds of buyers at the bottom of the funnel, and lower any barriers to their purchasing your product or service.

Resources 

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