Every business owner wants to be perceived as unique. And the goal is for them to lead with their customer service, but so very few companies really do stand out. Think for a moment, what happens when GREAT is not good enough? Today's guest has an answer for that. Scott McKain, author of "Create Distinction" is well known for his best selling book and inspiring speeches on this topic. The key concept here is to "be a leader that changes the game." Enjoy this podcast episode and learn what it takes to be distinct.

Get the show notes for 090 Scott McKain | Create Distinction to Standout

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @scottmckain #CreateDistinction #InspiringSpeeches #Episode090 #Podcasts

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