What do Wal-Mart, Southwest Airlines, and Duracell all have in common? They’re examples of brands who’s messaging clearly states why customers should buy from them over any of their competitors. 

So how do you communicate to prospective customers the number one reason why your product or service is better than the competition? Where do you put your value proposition? 

Co-hosts Nola Boea and Lori Vajda are exploring the power of having a strong value proposition, where to place yours and how not having one can hurt sales.

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In This Episode You’ll Learn 

• What is and is NOT a value proposition? 
• Why your value prop might not be interchangeable with your tagline, motto, or slogan.
• How a value prop helps differentiate your business, product, or sevice from the rest of the industry.
• The 3 must-haves of any value proposition.

Key points Lori and Nola are sharing in this episode:

(01:16:65) Why so many entrepreneurs have a hard time clearly and succinctly communicating their product is the best choice and how you can avoid being one of them.

(07:15.25) What a sales funnel can give you in terms of customer intel. 

(03:29:61) All powerfully worded value propositions have this one element in common.

(5:29.77) Once created, you can repurpose your value prop in these four distinct ways.

Resources 

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