On his bus ride to the Field Museum, Rich noticed a long line of people standing outside the Burberry store on Michigan Avenue. He wondered why people would spend both their time and money on something so seemingly materialistic. What value does it bring to one's life? Is what we value influenced by society and our culture? Who gains the most from everyone status-seeking?

How much more economical would your life be if you took the time reflect on what you value and what success looks like to you personally? Play your own game of moneyball in life.