IN THIS EPISODE

Each event benefits you in a very different way and each is a critical component of a balanced business. Think of your business as a 3-legged stool, with each of these components being it's own leg. Too much or too little of one component and you'll be off balance and your business will come crashing down.

Networking Events

When you attend a networking event, the purposeful intention you need to set is to meet a specific person or type of person. You go to meet potential clients, collaborators or referral partners. The event you choose to fulfill this need will depend on your intention.

If you want to mingle with potential clients, you'll choose an event that is filled with audience members that meet your ideal customer avatar. 

If you're interested in guest appearing on podcasts, for instance, you might choose and event that caters to podcasters or if you're planning to write a book, you might attend an event that caters to publishers and editors.

Lastly, if your purpose for attending an event is to mingle with potential referral partners, you'll first have to determine who those potential partners are. For more information on this, listen to  "Your most important business asset" where I walk you though how to exactly how to fill your network with lead-generating referral partners.

Whatever your purposeful intention is, you walk away from a networking event with new connections that will convert - either directly or indirectly - into clients and revenue.

For a networking event, identify who you want to meet and why, then go hang out where those people are.

Skill-Specific Event

These types of events will advance your own skill set that will help you grow your business.

If you're bootstrapping your business, you might attend events that teach things like content strategy, how to construct a sales funnel or business plan or how to navigate the ever-changing world of social media marketing.If you're new to business and don't know where to start, you might attend a conference designed to help you discover your "why" and get clarity around your business message and target market.

Another skill-specific type of event would be continuing education where you're expanding the knowledge of your niche.

If you're a copy writer, you might attend an event on SEO to learn how to optimize copy for your clients. If you're a nutritional coach, you might attend a seminar to learn about food allergies and prevention.

Either way, you walk away from a skill-specific business conference or event with a deeper understanding of the subject matter you went there to learn and the skills needed to immediately inject that new knowledge into your business.

Mindset Event

This type of event is an absolute MUST for your business. No, I'm not just saying this because I"m a mindset coach, or because I have an event coming up (hint, hint). I'm saying this because working on your INNER GAME is critical to your growth as an entrepreneur.

You can gain skills till the cows come home and you can network until you've got potential clients blowing up your phone, but without the confidence and mindset needed to turn those skills and potential leads into paying clients, and then up level and leverage that business, you'll end up on the hamster wheel forever- hustling like a dog but not getting any further ahead of where you were last year.

The reason you attend a mindset retreat or event is to work on the mental blocks and limiting beliefs that are sabotaging your success and keeping you stuck where you're currently at.

You go with the intention of doing inner work and reflection to discover what's not working and why. Then go through the steps necessary to declutter the thoughts and beliefs that are stopping you from getting the results you want.

You leave with an action plan and a newfound sense of empowerment, confidence and readiness to push beyond your previous limits and take that next step in your business - which means attracting clients, making money and succeeding in ways that you weren't able to do before.

Balancing The Three Events

So, how are you going to balance your 3-legged stool?

Now that you know what you're looking for, you can keep an eye out for the business events that will serve you best in each of these categories.

As we wrap up today, I'd like to live you with a little reminder...

You are your best investment. You control the outcome of your business. When it comes to making these important decisions, remember: do something today that your future self with thank you for.

Let's Chat More

Head on over to the Facebook Group and let us know what events you will be going to in 2018! And be sure to subscribe to this podcast because in a future episode I'm going to break down how to make it possible to attending these super affordable- and an easy no-brainer!

Next week, we've got a great episode on the right and wrong way to set goals for the upcoming new year. This info is like gold when it comes to business sanity and maintaining a healthy mindset throughout the year so be sure to tune in for that one.

[bctt tweet="You need to go to these three events every year for your business to grow exponentially." username="tonyarineer"]

KEY TAKEAWAYS

• 9:22 You definitely want to be able to take and use an event as a reason to create momentum in your business so you can start growing it. But you can't grow it if you don't take action, right? Learning is only half the battle. If you want to really create new patterns of success in your brain and you want to condition your brain for success you have to not only learn a new skill, you have to be able to put it into action.
• 13:20 There is magic when you balance these three out, because you go to an event with one intention: to meet a certain type of person or a certain individual, to hone, learn or master a skill, or to work on yourself and release blocks and grow your confidence. The byproduct is always going to be the other two things automatically. Anytime you go to an event you're going to get these three things.
• 13:54 If you continue to look for events that meet one of these criteria and cycle through them, your business, without you even worrying about the how it will happen, will start to grow.
• 15:17 I want to empower you with the knowledge you need to make really good business decisions.

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