By Tonya Rineer
The podcast currently has 252 episodes available.
When it comes to business decisions, how do you know if the doubt is coming from a place of fear or misalignment?
Fear is just you telling yourself that you aren't enough (it's a lie). Misalignment, on the other hand, is your intuition screaming, "You deserve more than this! You can do better! Run the other way. . . Hurry!!!!"
So today, we're getting into some practical woo as I share with you a little trick I learned on how to use your sacral response to make powerfully intuitive business decisions that will always lead you on the right path!
You may have heard of the "buyer's journey" or "customer journey" before when marketers reference the stages and thought processes that influence each stage as your ideal client goes interacts with your brand—pre and post-sale. You might even think of it as somewhat of a sales funnel.
I like to refer to the buyer's journey as a trust funnel because, when you're selling services (rather than commodity products) it isn't about convincing them to buy your product, it's about building trust so you don't have to do any convincing at all!
Once you have your trust funnel in place, you'll easily be able to take your ideal clients on a journey from not having any idea who you are (aka total stranger) through getting to know you, falling in love with you, hiring you and then telling everybody about you and why you're amazing and why they should hire you too!
There are six components of this trust-building journey, and, in this episode, we're going to get to them all.
Let's talk about what you need to think about when building your personal brand in order to stand out and get noticed by those ideal clients that you want to attract and work with.
If you're like most people, when you hear the word "branding" you probably think about logos and color palettes. And while that is one aspect of branding, we're going to go a lot deeper, because your personal brand is more than your logo and your color palettes. It's an extension of you, it's your personality, it's who you are, what you stand for, and what makes you different than all the other people out there doing the exact same thing that you do. And the more clarity you have around that, the more confident you're going to be putting that information out there and standing in that power so that you can attract the clients you align with.
Getting to a place of clarity & confidence with your messaging and branding does take a little bit of inner work. You have to be willing to stand in your power, own your brilliance and be willing to stand out and be different than everyone else.
There is no greater feeling than getting on a "sales" call and having the conversation feel like you're talking to your soul sister—where there isn't a single moment that you don't feel like you have to prove your value or convince them that you can help them because they already know. They're ready to say "yes" before they even get on the call with you.
The secret to having sales calls that don't require you to "sell" your services is in building a trusting relationship before the call ever happens.
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At the end of the day, you are the most important employee in your business, whether you are working solo, or whether you have a team, your business cannot function without you, you are the heart and soul of it. You have to start making yourself a priority and taking care of yourself financially!
When you pay yourself, even if it's just a little bit at first, you will have an entirely different mindset that you carry with you and you'll show up in your business with a different energy. You'll show up feeling valued, respected, and more confident in the work you do.
When you value yourself, you'll send out that "I'm worth it" vibe, and others will value you, too. You'll own your worth, stand confident in your pricing, and attract clients to you who also value your work and are willing to invest in the services you offer.
In this episode, we're talking about how to get in the mindset of paying yourself and how to set up your financials to make it simple to actually do it.
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The fastest way to grow your business as a coach, consultant or creative-service provider is to niche down. Let's talk about what a niche is, why it's so important and how to do it!
In this episode, we're going to cover:
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Creating a high vibe routine is important because you're always manifesting—attracting opportunities, clients and things that match your vibrational frequency.
Meaning, if you are high vibe, you are sending high-vibe signals out to the universe that act as boomerangs, and they find things that match that frequency and they bring them back to you.
So, if you are in a high vibe state, you're going to attract clients that are excited and ready to invest in hiring you, because they also high vibe (i.e. aligned with their own value and ready to invest in themselves),
Your mindset is like a muscle—you've got to work it everyday to keep it in shape. Just like working out, mindset work has to become a habit.
That's why I recommend creating a daily routine that will get you into the habit of raising your vibe to the frequencies that allow you to manifest the things you want.
This is an episode for practical people who want a step-by-step action plan to manifest more clients and money into their business.
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If you're part of my tribe, you're an action taker. You aren't the type to sit around and wait for shit to happen. You want to know what to focus on everyday to grow your business. You want to check things off your to-do list so that you can feel like you're moving forward. I get it. I'm the same way.
I've been studying (and using) the law of attraction for years. In the beginning, it sounded so wonderful and fluffy—just be happy and the universe will fill your world with sunshine and rainbows. That whole woo-woo philosophy just didn't compute with me. I had no desire to take a passive role in my life or business. I needed an action plan (that's how I'm wired) and I needed to understand how this whole manifestation thing worked, for real, so that I could turn it into a process.
It took a few years, but I did it. In this episode, I'm giving you the simplified step-by-step formula for manifesting clients and money into your business. If you want the deep dive version, I broke it down for you into chapters in my book, Mindset Switch.
When you feel imposter syndrome kicking in, when you start to question your abilities, your expertise or decisions. . . this episode is a reminder to refocus your energy and attention on what really matters.
The podcast currently has 252 episodes available.