Liesl Walsh, a pioneer in digital retail transformation, explores the dynamic shifts in the shopping landscape, from fast fashion to immersive retail experiences. Drawing from her extensive experience with retail giants like Gap Inc. and Restoration Hardware, Liesl offers valuable perspectives into how e-commerce is redefining consumer habits, particularly for time-pressed parents. 

The conversation examines the rapid rise of fast fashion brands like Shein and Temu, highlighting their innovative customer engagement tactics and the sustainability challenges they pose. Liesl also discusses the growing importance of personalization and technology in improving customer experiences. 

Show Highlights:

• Examination of fast fashion's impact on retail, focusing on companies like Shein and Temu, their business models, and sustainability concerns.
• How personalization and strategic notifications enhance customer experience in modern retail.
• Insight into immersive retail experiences and how these experiences transform shopping into an event.
• The role of technology and data in enhancing customer engagement and personalization in retail.

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.