In the security industry, everyone dreads the ends of their contract terms. In this podcast, we discuss common pitfalls and false beliefs that can cause clients to choose not to renew their contracts, or to drop out of month-to-month agreements.

All five of these contract retention strategies come down to one core concept: Understanding your customers’ needs. In order to better understand how to do that, Chris Anderson and I spoke to Danny Garcia, owner of JDS Security in San Diego.