The Silvertrac Extra: Resources for Growing a Security Guard Company

This week on the podcast, we’re playing an excerpt from a recent webinar Silvertrac presented in association with Kwantek, a leading provider of innovative hiring tools.

It’s no secret that hiring for the security industry has its own unique challenges. Jeff Davis, Kwantek’s VP of Sales and Marketing, offered our audience some great advice about how security companies can improve their hiring practices from recruiting to interviewing to employment. Listen to the podcast for some key takeaways!

Owners and Operations Managers in the security industry often feel like professional firefighters. They spend their entire workday chasing down and fixing urgent problems, and when it's time to go home, they realize they haven't done anything to improve the business.

When we're in firefighting mode, it becomes difficult to distinguish between working on the business and working in the business. This is a dangerous place to be, because if we don't set aside time to work on the business, we'll never meet our goals and we'll eventually fall behind the competition. 

In my job as VP of Customer Success at Silvertrac, I'm used to hearing this kind of complaint from the security professionals I talk to. They'll say things like: I know replacing the reporting system will be a major step forward for my business, but I just can't find time in the day to make it happen.

Thankfully, there are techniques you can use to get out of firefighting mode and start achieving your business goals.

Everyone in the security industry knows what it’s like to be accused of lying. When your company is responsible for the safety of hundreds or thousands of people, situations are bound to arise where someone feels your officers were not doing their jobs correctly. Because of this, security operations managers are often put in the position of needing to prove that their officers are telling the truth. Check out our podcast for tips and advice about how to react when a client accuses your officer of lying. 

We might all agree that having more information is better for decision making, but we still avoid going to the doctor or checking our bank accounts, and choose to bury our heads in the sand like an ostrich.  

This behavior is very common in the security industry. Sometimes, when we speak to potential customers about guard monitoring software, they say that they’re afraid of implementing it because they don’t want to find out how many of their officers aren’t doing their jobs correctly.

Find out why the information you avoid, could be killing your business in this new podcast from Silvertrac. 

In the security industry, everyone dreads the ends of their contract terms. In this podcast, we discuss common pitfalls and false beliefs that can cause clients to choose not to renew their contracts, or to drop out of month-to-month agreements.

All five of these contract retention strategies come down to one core concept: Understanding your customers’ needs. In order to better understand how to do that, Chris Anderson and I spoke to Danny Garcia, owner of JDS Security in San Diego.

For full show notes please visit silvertracsoftware.com/93

For full show notes please visit silvertracsoftware.com/92

For full show notes please visit silvertracsoftware.com/91

For full show notes please visit silvertracsoftware.com/90

For full show notes please visit silvertracsoftware.com/89