In today’s episode, I’m joined by Minneapolis DJ and event host Benny Nord for a conversation that every wedding pro needs to hear. Benny has become one of the most trusted DJs in our market — couples literally plan their wedding dates around his availability — and it has far less to do with music and far more to do with how he makes people feel.

We’re diving into the soft skills that truly transform the client experience and what it looks like to put people first, even in the busiest seasons of business.

• Why connection matters more than perfection in creative work

• How “looking up more often” completely shifts your presence on a wedding day

• The difference between guest experience and client experience — and why they’re inseparable

• How to know when a client isn’t the right fit (and how to turn them away with kindness)

• Handling unexpected moments with confidence and care

• The simple audits Benny uses to consistently improve his client experience

Whether you’re a photographer, videographer, planner, or any creative in the wedding space, this episode will help you rethink how you show up — not just technically, but relationally.

Instagram: @bennynord

UP Event Group: @upeventgroup

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