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#094 - How To Write A Strong Value Proposition For Your Business
When a person buys your product or service, they’re making a choice. Simply put, they’re choosing you over your competition. But when businesses offer similar features, how do shoppers decide? One way to ensure your business ‘stands out’ is through the powerful marketing messaging of a value proposition.
In this episode Lori Vajda and Nola Boea are breaking down the steps so you can easily write a value proposition that connects with your ideal customer.
Thanks for Listening!
Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.
If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab
We love hearing from you! Leave or speak your message here
If you haven’t already, please connect with us on Facebook!
Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!
Business success strategies are in the works. Come have a listen!
In This Episode You’ll Learn
- How a memorable value proposition can convince prospective customers why you’re better than the competition.
- Why ‘job to be done’ is a convincing way to tap into what sets you apart from the competition.
- The simple steps for writing a powerful value proposition.
Key points Lori and Nola are sharing in this episode:
(03:28:22) How your value proposition combines your customers’ wants, needs, and fears with your product or service’s benefits.
(05:06.51) How strong messaging captures your audience’s attention.
(8:53:39) Creative tips to make it easier to craft an unforgettable value proposition.
(12:23:83) An example of a memorable value proposition by a well known eye glass company.
Resources
You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.
ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)
Podcast Transcript
View all episodes
By Lori Vajda & Nola Boea
4.7
1212 ratings
When a person buys your product or service, they’re making a choice. Simply put, they’re choosing you over your competition. But when businesses offer similar features, how do shoppers decide? One way to ensure your business ‘stands out’ is through the powerful marketing messaging of a value proposition.
In this episode Lori Vajda and Nola Boea are breaking down the steps so you can easily write a value proposition that connects with your ideal customer.
Thanks for Listening!
Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now.
If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab
We love hearing from you! Leave or speak your message here
If you haven’t already, please connect with us on Facebook!
Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!
Business success strategies are in the works. Come have a listen!
In This Episode You’ll Learn
- How a memorable value proposition can convince prospective customers why you’re better than the competition.
- Why ‘job to be done’ is a convincing way to tap into what sets you apart from the competition.
- The simple steps for writing a powerful value proposition.
Key points Lori and Nola are sharing in this episode:
(03:28:22) How your value proposition combines your customers’ wants, needs, and fears with your product or service’s benefits.
(05:06.51) How strong messaging captures your audience’s attention.
(8:53:39) Creative tips to make it easier to craft an unforgettable value proposition.
(12:23:83) An example of a memorable value proposition by a well known eye glass company.
Resources
You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.
ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)
Podcast Transcript