Getting frustrated, and then solving a problem was how Frankie Elder-Reedy launched her new company WRAX. Frankie loves to exercise, and when her curvy figure didn't allow for her to be comfortable doing that activity she loved, she wondered if other women were experiencing the same thing? On this episode of The Small Business Mindset, we take a deep dive into how Frankie took an idea and took the steps to turn it into a product and a brand.

Kirsten Flory is the President & CEO of Foundations Commercial Real Estate and host of The Small Business Mindset.

www.kirstenflory.com

smallbusiness smallbusinessstartup buildingsuccess wrax womenceo