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097: Using Keyword Psychographics To Improve Your SEO w/Marty Weintraub
The second we started this interview I knew it was going to be one for the history books! Marty is a creative, imaginative, strategic thinker AND technical in how he understands data, and the intersection of people with search engines – top it off with years of experience helping companies like Airbnb, Amazon, Square and more with his company Aimclear
Some of the topics we discussed!
- The value of BRAND searches as “lakefront property”
- Marketing “unknown unknown” disruptive products
- Keywords vs Psychographics
- Why you need to use keywords in your social creative
- How to tell who is searching certain keywords
- How to leverage the cyclical nature of search
- Do facebook ads help rankings?
- How to build links through paid social
- And questions from Twitter!
(Quick note: you may notice a slight difference in audio quality on this episode. It’s still very listenable, but my audio interface died and we had to use Skype call recorder for this one.it will be back to normal soon!)
Listen Now!
BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Also, check out their new Question Analyzer Tool (formally Bloomberry!) Listen to the show for a special code to get 30% off BuzzSumo for 3 months.
Related Episodes You Might Like
- Massive Featured Snippet and SEO Growth w/Stephanie Briggs
Tools Mentioned
- BuzzSumo
Articles, Resources, and Links Mentioned
- Slides: SEM Skills & Integrated Social Psychographic Display Advertising Hacks by Marty Weintraub
- Slide: “Cause Keyword Search Early” timestamp 16:20
- Billy Scully Twitter Question
- Twitter Questions from Optimisey
- Twitter Question from Jeremy Rivera
- Twitter Question from Jonathan Hockman
- Rocks Digital Marketing Conference in Dallas
- State of Search Conference in Dallas
- Confluence Conference in Oklahoma City
- Pubcon
- Inc. Marty Weintraub
Find Marty Online
- Aimclear
The post 097: Using Keyword Psychographics To Improve Your SEO w/Marty Weintraub appeared first on Evolving SEO.
View all episodes
By Dan Shure (SEO)
4.9
7272 ratings
The second we started this interview I knew it was going to be one for the history books! Marty is a creative, imaginative, strategic thinker AND technical in how he understands data, and the intersection of people with search engines – top it off with years of experience helping companies like Airbnb, Amazon, Square and more with his company Aimclear
Some of the topics we discussed!
- The value of BRAND searches as “lakefront property”
- Marketing “unknown unknown” disruptive products
- Keywords vs Psychographics
- Why you need to use keywords in your social creative
- How to tell who is searching certain keywords
- How to leverage the cyclical nature of search
- Do facebook ads help rankings?
- How to build links through paid social
- And questions from Twitter!
(Quick note: you may notice a slight difference in audio quality on this episode. It’s still very listenable, but my audio interface died and we had to use Skype call recorder for this one.it will be back to normal soon!)
Listen Now!
BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Also, check out their new Question Analyzer Tool (formally Bloomberry!) Listen to the show for a special code to get 30% off BuzzSumo for 3 months.
Related Episodes You Might Like
- Massive Featured Snippet and SEO Growth w/Stephanie Briggs
Tools Mentioned
- BuzzSumo
Articles, Resources, and Links Mentioned
- Slides: SEM Skills & Integrated Social Psychographic Display Advertising Hacks by Marty Weintraub
- Slide: “Cause Keyword Search Early” timestamp 16:20
- Billy Scully Twitter Question
- Twitter Questions from Optimisey
- Twitter Question from Jeremy Rivera
- Twitter Question from Jonathan Hockman
- Rocks Digital Marketing Conference in Dallas
- State of Search Conference in Dallas
- Confluence Conference in Oklahoma City
- Pubcon
- Inc. Marty Weintraub
Find Marty Online
- Aimclear
The post 097: Using Keyword Psychographics To Improve Your SEO w/Marty Weintraub appeared first on Evolving SEO.