By Dan Shure (SEO)
4.9
7373 ratings
The podcast currently has 134 episodes available.
Sarah Presch, is Digital Marketing Director at Dragon Metrics. She holds degrees in both Psychology and Digital Marketing and has been doing SEO, Marketing and Psychomarketing in corporate roles for 12 years.
As SEOs, I think we spend FAR too much time obsessing over Google ‘Ranking Factors’ (most recently the API leaks) and NOT enough time trying to actually understand and empathize with searchers – the people we are supposedly making content for and trying to win over in the SERPs.
In this conversation, Sarah brings her unique perspective drawing from her background in psychology to help unpack some of the psychological perspectives searchers have – particularly cognitive biases.
If you want to gain a deeper understanding and get into the minds of the people who search Google – the same people who traffic websites and ultimately drive revenue and business goals for sites and businesses – this episode is definitely worth a listen!
Topics In This Episode:
And much more – listen now!
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The post 131: Bias in SEO, Overconfident SEO Case Studies, Google’s SERP Struggles w/Sarah Presch appeared first on Evolving SEO.
Will Critchlow is the CEO of SearchPilot, an SEO A/B testing company. I invited Will back to Experts on the Wire to discuss the Future of SEO. I feel like things have felt very turbulent and uncertain in the SEO world lately (more than usual!) – because of things like AI/Chat-GPT, changes in how the community engages online, GA4, massive SERP changes from Google, and changes in the economy and world at large post-covid.
I’ve always known Will for having a great perspective on the future of our industry so I wanted to get his take on what the future of SEO holds. Is THIS finally the inflection moment where ‘SEO is dead’? How does he see the next 5-10 years playing out? If it’s not dying, how will it look different? What should SEOs and businesses be doing to future-proof their marketing? How do we all navigate these big changes?
Topics In This Episode Include:
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The post 130: The Future of SEO – Optimism In Uncertain Times w/Will Critchlow appeared first on Evolving SEO.
Kristine Schachinger is an SEO Consultant, specializing in Technical SEO, SEO Website Audits, Growth Strategies, Google Penalty Recovery, Accessibility, Usability, LLMs, & Social Media. She has been an SEO for over 15 years and helped sites like Instacart, Vice, Zappos, usa.gov and many more.
Topics In This Episode Include:
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The post 129: Helpful Content Update Recovery and More w/Kristine Schachinger appeared first on Evolving SEO.
Join me for 5 mins with some updates about Experts on the Wire (and new episode announcements!)
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Check out Content Aced – a high-powered research assistant tool that helps you find topical gaps in your content: https://www.evolvingseo.com/contentaced for 50% off.
The post Updates About This Podcast! appeared first on Evolving SEO.
If you’re trying to keep up with AI in the SEO world, while remaining strategic and not just following a checklist, this episode is for you!
My guest today is Sara Taher who has been an SEO consultant since 2014.
Topics In This Episode Include:
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The post 128: Surviving SEO in an AI World: Strategic SEO vs Checklist SEO w/Sara Taher appeared first on Evolving SEO.
It’s hard to convey the huge variety of topics we covered in this action-packed episode with just a 60-character title!
Myriam Jessier is an SEO Trainer, SEO Consultant, and co-owner of PRAGM, a technical marketing agency. She speaks three languages and has been doing SEO for over 15 years.
I had a blast talking with her, and I learned a lot listening back to this conversation – this was my longest episode ever clocking in at almost 2 hours! But it will fly…
Topics In This Episode Include:
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About the Sponsor – Stacker Studio
Yes, we have a NEW sponsor! Stacker Studio will create super high-quality, well-researched content for your site – and then it gets syndicated out to Stacker.com and also a guaranteed 50+ network of media and news sites (local and national).
Sites their client’s content appears on include San Franciso Chronicle, MSN, Daily News, and a lot more!
I spent a lot of time reviewing the content and backlinks generated by several of their client’s sites, and it’s all top-notch quality and something I would do or have my clients utilize in a second. Visit https://studio.stacker.com/wire to receive a 20% discount on your first story and promotion.
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NEW! Show Transcription
Coming shortly…
I am trying transcriptions out with a tool called Rev.com – while I don’t have time to meticulously edit the transcript, I think it’s pretty good and accurate – let me know what you think!
The post 127: Image Optimization, Algorithmic Biases, ADHD & SEO w/Myriam Jessier appeared first on Evolving SEO.
If you’re looking for creative ideas and strategies for creating more authoritative content and earning backlinks passively, this episode is for you!
Monique is an SEO Consultant, Digital Strategist, Content Creator, Podcaster, and lots more. After nearly three years with the Wiideman Consulting Group where she led a 20% average increase in inbound organic search traffic for clients, she has gone out on her own with her new company Digital Meaux Solutions.
I had a blast and learned a lot listening back to this conversion – we talked about lots including:
Topics In This Episode Include:
Listen Now!
About the Sponsor – Stacker Studio
Yes, we have a NEW sponsor! Stacker Studio will create super high-quality, well-researched content for your site – and then it gets syndicated out to Stacker.com and also a guaranteed 50+ network of media and news sites (local and national). Sites their client’s content appears on include San Franciso Chronicle, MSN, Daily News, and a lot more!
I spent a lot of time reviewing the content and backlinks generated by several of their client’s sites, and it’s all top-notch quality and something I would do or have my clients utilize in a second. Visit https://studio.stacker.com/wire to receive a 20% discount on your first story and promotion.
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The post 126: Passive Link Acquisition With Authoritative Content w/Monique (Meaux) Quarles appeared first on Evolving SEO.
My guest today Olga Zarr audited over 100 sites in a two-year period – and from that compiled a massive list of 99+ tech SEO mistakes. On today’s episode, we talk through some of the worst of the worst tech SEO mistakes you should avoid. And, answer some tech SEO questions from Twitter.
Listen Now!
About the Sponsor – Stacker Studio
Yes, we have a NEW sponsor! Stacker Studio will create super high-quality, well-researched content for your site – and then it gets syndicated out to Stacker.com and also a guaranteed 50+ network of media and news sites (local and national). Sites their client’s content appears on include San Franciso Chronicle, MSN, Daily News, and a lot more!
I spent a lot of time reviewing the content and backlinks generated by several of their client’s sites, and it’s all top-notch quality and something I would do or have my clients utilize in a second.
Visit https://studio.stacker.com/wire to receive a 20% discount on your first story and promotion.
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Show Agenda and Timestamps
Tools Mentioned
Articles, Resources, and Links Mentioned
Find Olga Online
The post 125: The Worst Technical SEO Mistakes To Avoid w/Olga Zarr appeared first on Evolving SEO.
Tech SEO fans this episode is a MUST listen!
Topics Include:
Dave Smart is a technical SEO consultant and developer. He has been building sites and doing SEO for 22 years. He is also a Google Diamond Product Expert where he helps answer questions in the Google Search Central Help Forum.
Dave has spoken at Brighton SEO and blogs on his site tamethebots.com
Listen Now!
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The post 124: Tech SEO Tips From a Google Product Expert w/Dave Smart appeared first on Evolving SEO.
The post 123: Pain Point SEO – How To Create Content That Converts w/Araminta Robertson appeared first on Evolving SEO.
The podcast currently has 134 episodes available.
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