Dan is a Senior Technical SEO and Account Director at SALT Agency. We covered a LOT of topics in this conversation – including: The benefits of service workers and how to set them up (we get pretty detailed) Why the traditional SEO audit document is flawed How to handle the various challenges we encounter with […]

The post 103: Dan Taylor on Javascript SEO, Service Workers & Mistakes New SEOs Make appeared first on Evolving SEO.

This is the first of three episodes recorded at TechSEO Boost 2018! I sat down with Aysun Akarsu to chat about: How to optimizing your site architecture and crawl paths for better rankings Does ‘crawl budget’ actually exist (even though Google says it doesn’t)? How to set up a crawl, and what data to pull into your […]

The post 102: Crawl Optimization & How To Do Crawl First SEO w/Aysun Akarsu appeared first on Evolving SEO.

It’s not often we get to learn from experienced in-house SEOs but today’s guest is Jackie Chu, formerly an in-house SEO at Square and now the SEO Lead at Uber. You’ll learn: How Square Ranked For “POS System” Internal Linking Tips How to use SEO as a Product Function How Facebook Ads Can Help SEO App […]

The post 101: Internal Links, Content Marketing & ASO w/Jackie Chu of Uber appeared first on Evolving SEO.

We did it! One hundred episodes of Experts on the Wire. Enjoy 🙂 -Dan Our Sponsor BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Listen to the show for a special […]

The post 100: Marie Haynes on The August 1st Update, Link Building, EAT – Special Call-In Show! appeared first on Evolving SEO.

On today’s show! The rebirth of SEO Why do clients buy SEO without being bought in? What SEOs can learn from the world of advertising Communicating up the authority chain inside companies Thinking of SEO projects like a product team Estimating the ROI of SEO projects What to do when you’re a company like Coke […]

The post 099: When Clients Have Bought SEO But Are Not Bought In w/Heather Physioc appeared first on Evolving SEO.

This is a special episode of Experts in a few ways. For one, Gaetano shares for the first time how SEO played a role in the just announced acquisition of Salehacker. And we get really into the details on his growth strategy that exploded their traffic 426% in 16 months. Second – this was an experimental […]

The post 098: How Saleshacker Grew 426% & Used SEO To Get Acquired w/Gaetano DiNardi appeared first on Evolving SEO.

The second we started this interview I knew it was going to be one for the history books! Marty is a creative, imaginative, strategic thinker AND technical in how he understands data, and the intersection of people with search engines – top it off with years of experience helping companies like Airbnb, Amazon, Square and more with […]

The post 097: Using Keyword Psychographics To Improve Your SEO w/Marty Weintraub appeared first on Evolving SEO.

If you’re an SEO Consultant (or work with one) maybe you struggle with things like: charging project vs hourly how much to charge dealing with difficult clients how to acquire clients and sell SEO problems with “snake oil” SEO selling how to stand out in the SEO industry time management how to grow from a solo […]

The post 096: How To Deliver Effective SEO Consulting w/Marie Haynes appeared first on Evolving SEO.

When you think about it, audio is the most untapped content-type for Google (and search in general). They’ve practically mastered and dominate every other form – from text to video, maps, news, images. But Google recently announced their plans to make audio a ‘first class citizen’ in search – from podcasts to any audio in your […]

The post 095: Preparing For Audio SEO & Podcasts In Google Search w/Steve Pratt appeared first on Evolving SEO.

In this episode! How Jamie decides what products to index (on a 4+ million product site) Metrics the technical SEO team at Arrow.com cares about Optimizing crawl efficiency and click depth on a large site How to run internal crawls on a 10m+ page site Using custom XML sitemaps How to find and fix re-direct chains […]

The post 094: Large Site, In-House Technical SEO w/Jamie Alberico appeared first on Evolving SEO.