In this episode:

• The problem with calling metrics like word count, time to first byte “ranking factors”
• Why Jenny believes CTR is NOT a significant ranking factor
• How to stay focused on what matters in the noisy SEO industry
• How to think through and solve your own SEO problems
• Pros and (mostly) cons of AMP
• A tip for improving product pages, and how to get buy-in
• Managing scope creep as an SEO consultant

Have you ever wondered if all of these SEO Ranking Factor studies are actually useful? Do they help us as SEOs in the work we do? And further, are they damaging the reputation of our industry? An industry which has had a hard enough time earning respect!

Like myself, maybe you’ve read them – but their conclusions often contradict (some say user metrics are a factor, some don’t etc), they confuse causation with correlation – so it’s frustrating to know if we should pay attention to them… and it’s even more frustrating to think that these studies might be giving SEO a bad name!

In today’s episode, my guest Jenny Halasz shares her thoughts and recommendations on ‘ranking factor studies’.

Listen Now!

Episode Sponsor

Episode Sponsor – We have a special sponsor just for today’s show. You’re a podcast listener, right? So you probably listen to them on headphones, at least sometimes? Check out Sudio Headphones! 

To me, these are luxury headphones without the luxury price tag.

I’ve been using the Vasa Rose Gold Earbuds for 3 months and love them. In fact, when Sudio asked if I would mention their headphones, I told them I would mail the headphones back to them if I didn’t like them because I wouldn’t ever take a sponsor of a product I don’t love.

Obviously, I like them Listen to the show for a discount code to get 15% off any product!

Related Episodes You Might Like

• Marshall Simmonds – Episode 41 on Ranking Factors and Dark Traffic
• Paul Shapiro – Episode 86 on Ranking Factors and Technical SEO

Tools Mentioned

• Aherfs
• Moz
• SEMrush <— 15-day free pro trial!

Articles, Resources, and Links Mentioned

• Damaging Our Industry With Ranking Factor Studies
• New Video Series by Jason Fried and DHH (Basecamp)
• Larry Kim’s Tweet about Direct Traffic
• Micah’s tweet
• Rand’s Tweet
• Dumb SEO Questions
• I am Not an Entrepreneur – Jenny’s article
• Pubcon South Florida
• Search Marketing Summit in Australia
• SEMrush ranking factors study
• Searchmetrics ranking factors study
• Search Engine Journal
• Search Engine Land
• Search Engine Watch
• Bill Slawski SEO by the Sea
• Quality Raters Guidelines
• Specify Your Canonical
• AMP
• What To Do When Your Google Disavow List is Maxed Out
• For The Love of SEO with Jenny Halasz

Find Jenny Online

• JLH Marketing
• Twitter 
• LinkedIn

The post 089: Are Ranking Factor Studies Hurting The SEO Industry? w/Jenny Halasz appeared first on Evolving SEO.

Have you ever seen a content strategy fail to perform because things don’t get executed? It can be frustrating to have the best SEO plan, content plan or marketing plan – only to have it fall short because things just don’t get done.

In today’s episode, my guest Marijana Kostelac is going to teach us how to audit and improve upon your content creation process – whether you’re a solo content creator or working in a team. We also chat a little about how to earn conversions with your content, pop-ups and podcasting.

Enjoy!

BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Also, check out their new Question Analyzer Tool (formally Bloomberry – just launched within BuzzSumo!) Listen to the show for a special code to get 30% off BuzzSumo for 3 months.

Related Episodes You Might Like

• How to Craft a Winning Marketing Plan w/Noah Kagan
• Supercharge Your Marketing With Systems w/Michelle Nickolaisen

Show Agenda and Timestamps

• Show Introduction [0:22]
• Marijana’s Introduction [0:53]
  • Marijana’s background [1:28]
  • What is Marijana’s current job title [3:35]
  • How did Marijana’s sales and customer service background influence her writing style [4:44]
  • How did Marijana decide to transition from journalism to marketing and business writing [6:19]
• Why is a content creation process important [9:43]
  • How to create content when the desire and inspiration is missing [14:31]
  • What are the must-have parts of the content creation process [16:06]
    • Four parts- Planning, Execution, Promotion, Analysis  [16:38]
  • Where does Marijana keep her process [25:32]
    • Tools Marijana uses to keep organized [26:09]
      • Asana [26:21]
      • Coschedule [27:38]
• Sponsor Break- BuzzSumo with discount code [29:18]
• How can business keep their content team on track and ensure they use the content processes [31:31]
• What elements does Marijana recommend using in content to drive leads, subscribers, etc [34:32]
  • How does Marijana feel about Popups and exit intents [41:50]
• Marijana’s podcast Content Love [44:44]
  • How does Marijana find guests [45:00]
  • What does Marijana consider when someone requests to be a guest [49:14]
  • Itunes Connect [53:37]
• Where to find Marijana online and where is she speaking [55:52]

Tools Mentioned

• Asana
• CoSchedule
• BuzzSumo

Articles, Resources, and Links Mentioned

• Dan on the Content Love Podcast
• Brian Peters from Buffer on Content Love
• Web Summit
• Learn Inbound
• BrightonSEO
• Turing Fest

Find Marijana Online

• Twitter 
• LinkedIn
• marijanakay.com
• The Content Love Podcast 

The post 088: Turbocharge Your Content Creation Process w/Marijana Kostelac appeared first on Evolving SEO.

I couldn’t fit every topic we talked about in the title – here are some highlights from this episode!

• We debate the pros and cons of voice search data in Search Console
• How brands and business can use Alexa Skills
• Advanced strategies for duplicate content identification and resolution
• The importance of web architecture and understanding information retrieval
• Why AMP is a huge opportunity for serving developing countries
• The importance of empathy and a great trick in Chrome to cultivate empathy for users with slow mobile connections
• A structured data experiment with some surprising results

Listen Now!

NOTE: the voice search discussion kicks in at 38:48

Episode Sponsor – We have a special sponsor just for today’s show. You’re a podcast listener, right? So you probably listen to them on headphones, at least sometimes? Check out Sudio Headphones! 

To me, these are luxury headphones without the luxury price tag.

I’ve been using the Vasa Rose Gold Earbuds for 3 months and love them. In fact, when Sudio asked if I would mention their headphones, I told them I would mail the headphones back to them if I didn’t like them because I wouldn’t ever take a sponsor of a product I don’t love.

Obviously, I like them Listen to the show for a discount code to get 15% off any product!

Related Episodes You Might Like

• Optimizing Crawl Budget w/Vanessa Fox
• John Mueller of Google on AMP, Crawling and more

Tools Mentioned

• Schema Markup Generator
• Chrome DevTools
• TechnicalSEO.com
• Uptime Robots
• PageSpeed Insights
• Webpagetest
• GTmetrix
• Oncrawl
• SEO book Keyword Density Analyzer
• robots.txt Testing Tool
• Fetch and Render As Any Bot
• Mobile-First Index Prep Tool
• Mobile-Friendly Bulk Testing Tool

Articles, Resources, and Links Mentioned

• Duplicate Content and Strategic Resolution
• 4 Ideas to Optimize for Voice Search
• Structured Data 101: What is Schema? 
• Tweet: Structured Data/Social Experiment 
• Tweet: Support Paid Search w/ Structured Data
• AMP: A Case for Websites Serving Developing Countries 
• Toastmasters
• Saijo George’s list of Marketing Tools
• Adam Audette
• Jody O’Donnell
• Max Prin
• Saijo George best seo tools
• Introduction to Information Retrieval
• Vanessa Fox on Crawl Budget
• What Crawl Budget Means for Googlebot
• Information Architecture, 4th Edition
• John Mueller – Voice Search Tweet
• Alexa Skills Kit

Find Alexis Online

• LinkedIn
• Merkle
• Twitter

The post 087: Voice Search, Structured Data & Duplicate Content Strategies w/Alexis Sanders appeared first on Evolving SEO.

On today’s show!

• What it’s like working with big clients like VW and Proctor and Gamble
• Getting buy-in from all the departments on SEO
• Leveraging automation and tools to collect and process data
• Link building at scale
• The impact of machine learning on rankings
• The most important types of backlinks to focus on
• The problems with ranking factor studies
• How to stand out in the world of SEO
• And… Paul answers YOUR question from Twitter

Listen Now!

BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Also, check out their new Question Analyzer Tool (formally Bloomberry – recently launched within BuzzSumo!) Listen to the show for a special code to get 30% off BuzzSumo for 3 months.

Related Episodes You Might Like

• Analytics Explained w/Annie Cushing
• How to do Big Brand SEO w/Corey Eulas

Tools Mentioned

• KNIME (open source data tool)
• Search Console API
• Screaming Frog SEO Spider
• URL profiler
• Amazon Web Server
• Digital Ocean
• Microsoft Power BI
• Tableau
• BuzzSumo’s API
• GaggleAMP (social engagement tool)
• STAT (rank tracking)
• SERP Lab (rank tracking)

Articles, Resources, and Links Mentioned

• All questions from Twitter
• Every Video, Tool, and Takeaway from TechSEO Boost <– amazing resource!
• Catalyst Digital
• Semantic keyword research
• Automatically downloading Search Console data
• Calculating keyword growth with Google Trends 
• How to automate keyword research [slides]
• Link building with employees
• Paul’s AMA on Inbound.org
• SEMrush ranking factors study
• Spurious Correlations
• Tech SEO Boost conference
• Online Geniuses Slack Community
• Code Academy
• Lynda.com
• Python
• R Programming
• Sujan Patel’s blog Post

Find Paul Online

• Paul on Twitter
• Paul’s technical SEO blog
• Paul’s Github
• Paul on LinkedIn

The post 086: Technical SEO, Ranking Factors & the Story Behind TechSEOBoost w/Paul Shapiro appeared first on Evolving SEO.

Today – I chat will Paula Keller French about her top eight lessons learned doing SEO for eight years. Listen now for some stories of mistakes to avoid, and SEO tips backed by almost a decade of experience! I especially liked her tips about client retention towards the end, so be sure to stay tuned in for those! In addition to being Director of Sales and Marketing at Search Influence, Paula has also spoken at many conferences such as MozCon Local and Pubcon.

Hat tip to Dana DiTomaso for recommending Paula for Experts.

Topics Discussed:

• Things big brands miss about SEO
• Proving the ROI of SEO
• SEO client retention
• “Success touches” vs support touches
• “Proof terms” in keyword research

Listen Now!

Sponsors

BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Also, check out their Chrome Plugin! Listen to the show for a special code to get 30% off BuzzSumo for 3 months.

Related Episode You Might Like

• Big Brand SEO with Corey Eulas
• Decoding Google Analytics w/Simo Ahava

Show Agenda & Timestamps

• Paula’s Introduction and her early interest in Marketing [3:12]
  • How does her ability to plan ahead help her in the marketing world [6:12]
  • Paula’s work at Search Influence [7:41]
• Top 8 things Paula has learned in 8 years at Search Influence brief introduction [10:40]
  • #1 “Brands are how you sort out the cesspool” – Eric Schmidt, 2008 [11:15]
    • Has it gotten better or worse? [13:12]
    • What are some things companies can do to be more “brand-like” [13:48]
  • #2 Brands need website optimization too [15:44]
    • What are some things Brands tend to not pay attention to [18:02]
  • #3 Figure out how to measure and prove ROI for customers  [19:10]
    • Solutions for Source tracking other than inhouse solutions [21:49]
  • #4 When multiple parties are involved – assign an analytics & tracking owner – ideally yourself.  [22:26]
    • How to solve the problem of not having good analytic data [23:23]
    • Assign a person to track analytics [24:52]
  • #5 Page by page redirects are critical [28:45]
  • #6 CMS and SEO Health [31:55]
  • #7 Be HUNGRY to learn & keeping an eye out for what is next. [35:03]
  • #8 For best client success & retention, understand and know the contacts up, down, and around your primary point of contact. [37:47]
    • How do you make contact, develop a relationship with the owner in a tactful way to ensure things are being implemented [40:03]
    • What are some good ways to develop these relationships on a tactical level? [41:29]
  • Keyword Research and Proof Terms – what are proof terms when it comes to keywords? [44:44]
    • Recommendations for ways to figure out proof terms to incorporate into contect  [46:13]
    • How to add proof terms [47:19]
  • Where will Paula be speaking? [47:56]
  • Where to find Paula online [48:40]

Tools Mentioned

• SEMrush <– 15-day free trial link
• Call Rail (for call tracking)
• Hubspot
• BuzzSumo’s Chrome Plugin
• Moz Keyword Explorer

Articles, Resources & Links Mentioned

• Nielson direct mail
• “The internet is a cesspool” – Eric Schmidt
  • Wired Magazine
• New Orlean Audubon 
  • SEMrush TRaffic Stats
• Proof Terms in Keyword Research
• Using Screaming Frog to Check for GA Implementation
• The importance of a change of address in GSC
• Pubcon

Find Paula Online

• Search Influence
• Twitter
• LinkedIn

The post 085: Important Lessons Learned From Eight Years Of SEO w/Paula Keller French appeared first on Evolving SEO.

On today’s show!

• The problem’s with bounce rate
• Tracking content like a product
• Why most people don’t understand what a session is
• The myth of the ‘non-technical’ marketer

Listen Now!

Sponsors

BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Also, check out their new Question Analyzer Tool (formally Bloomberry – just launched within BuzzSumo!) Listen to the show for a special code to get 30% off BuzzSumo for 3 months.

Related Episodes You Might Like

• Turbocharge Your SEO w/These Google Analytics Reports

Show Agenda & Timestamps

• Simo Ahava’s Technical Background [1:42]
  • Brief SEO phase [3:03]
  • What is a Google Development Expert? [7:14]
• Reaktor [8:56]
  • What are they doing for HBO [10:27]
  • Satellite that is being sent into space with Reaktor software on it [11:23]
• The Myth of the Non Technical Marketer Article [13:54]
  • Motivation for the Article [14:14]
  • Technical versus Non Technical [16:22]
  • How much does it apply to someone like a copywriter or doing PR, social media? [18:59]
  • Ryan Hoover and Patrick McKenzie thoughts on Non Technical Marketing [22:21]
  • Thoughts on Forbes article [27:39]
  • Thought’s on Jamie Steven’s Every Marketer Should Be Technical article [30:12]
• Meaningful Data talk – plug and play analytics [34:22]
  • Importance of understanding definitions [37:28]
  • What is a session? [38:38]
    • How to better make sense of sessions [41:05]
    • Measuring content like it’s a product [43:40]
    • How to measure user metrics- how well is your content consumed versus a competitor –   [47:48]
  • Bounce Rate is a terrible metric [49:15]
  • Is there a way to measure a comment on a blog post as a conversion metric? [52:41]
  • How to show the value of content to clients as it relates to their business goals [55:36]
    • Do segments mess with the sample data? [57:46]
• How people can become more technical [59:47]
  • What is Google Tag Manager [59:57]
    • Resources to learn GTM [1:01:53]
  • Google Analytics Add-Ons for Docs [1:03:57]
  • Other ways people can become more technical & importance of JavaScript [1:06:22]
• Personal Branding- What helps Simo stand out and cause the 1,000 monthly search results for his name [1:08:33]
• What is next for Simo [1:13:03]
• Where can you find Simo online [1:15:13]

Tools Mentioned

• Google Tag Manager
• SEMrush <– 15-day free trial link

Articles, Resources & Links Mentioned

• Google Developer Experts
• The Myth Of The Non-Technical Marketer
• Ryan Hoover’s Tweet
• Patrick McKenzie’s Tweet
• Forbes article on the Technical Marketer
• Moz: Every Marketer Should Be Technical
• Plug and Play Analytics [Simo’s Presentation Video]
• Analytics 2.0 – Book by Avinash
• Tracking Content w/Enhanced eCommerce
• Why Content Does Convert (my article on Drift)
• How To Track YouTube Videos with Google Tag Manager
• How To Track SoundCloud Plays with GTM
• iPullerank Guide to GTM
• GA Add-Ons for Google Docs

Find Simo Online

• Simo’s website and blog
• Simo on Twitter
• Simo on LinkedIn
• Reaktor Company Site

The post 084: Decoding The Mysterious World of Analytics w/Simo Ahava appeared first on Evolving SEO.

For some reason, it’s a struggle to find In-House SEOs to share their stories, lessons and SEO strategies.

Today’s show is the rare exception.

Kevin Indig runs technical SEO at Atlassian – a company responsible for tools like Trello, Jira, Confluence and more. Atlassian.com has a domain authority of 93. There are hundreds of thousands of URLs across several domains in the Atlassian family.

So … technical SEO is a really big deal.

Kevin went in-depth on topics such as:

• How they use log file analysis to boost rankings
• Their process for cleaning up low-quality content
• Tactics to improve the internal link structure
• How to promote SEO education internally within a large 2,000+ person company.
• How they measure and track SEO success in a company with NO sales team and where organic traffic is responsible for 50% of their product sales.

Kevin also answered lots of questions from listeners on Twitter

Enjoy!

Sponsors

BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Also, check out their new Question Analyzer Tool (formally Bloomberry – just launched within BuzzSumo!) Listen to the show for a special code to get 30% off BuzzSumo for 3 months.

Related Episodes You Might Like

Tools Mentioned

• SEMrush <– 15-day free trial link
• BuzzStream
• Confluence
• OnCrawl
• DeepCrawl
• Botify
• Search Metrics
• Gephi
• SEO Clarity
• Ahrefs
• Jira
• Asana
• Trello
• Evernote

Articles, Resources & Links Mentioned

• How To Rock SEO in a Machine Learning World
• All listener questions asked on Twitter
• The Power of Story
• Kevin’s Question About In-House SEOs
• How Startups Should Do SEO (Not discussed in this episode, we’ll discuss in round #2)
• Twitter List of ALL Experts Guests
• How to Overcome Obstacles as an In House SEO

Find Kevin & Atlassian Online

• Kevin on Twitter
• Kevin on LinkedIn
• Atlassian

The post 083: How To Win At In House, Large Scale SEO w/Kevin Indig of Atlassian appeared first on Evolving SEO.

A tweet like the one below from Justin Briggs is hard to miss. 120% growth in product pages, 60% growth in content pages – and as I learned later – a 258% growth in featured snippet visibility. All in a highly competitive and regulated financial industry.

As you can estimate in the SEMrush snapshot below – that’s millions of monthly page views:

Proud of these results in a highly regulated, financial vertical. @stephbeadell is killing it. Content +52%. Products +120% YoY. pic.twitter.com/crKjYJa4TN

— Justin Briggs (@justinrbriggs) May 1, 2017

I had recently had Justin Briggs (50% of Briggsby) on this Podcast but wanted to talk with his business partner (and now wife, congrats!) Stephanie Briggs about how she helped this client achieve such remarkable SEO growth.

Our conversation spans across the SEO strategies used – but also into key things like how to persuade clients to take action in the first place, “mood boards”, projecting ROI, competitor analysis – and a TON more.

Listen Now!

Sponsors

BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Also, check out their new Question Analyzer Tool (formally Bloomberry – just launched within BuzzSumo!) Listen to the show for a special code to get 30% off BuzzSumo for 3 months.

Related Episodes You Might Like

• Justin Briggs- $953k ROI from SEO

Tools Mentioned

• SEMrush <– 15-day free trial link
• BuzzStream
• Adobe Analytics
• Google Search Console

Articles, Resources & Links Mentioned

• SEER Interactive
• Rank Varies By Demand
• Why Average Position is NOT the Same As Rankings [Video]

Find Stephanie and Briggsby Online

• Stephanie on LinkedIn
• Stephanie on Twitter
• Briggsby

The post 082: Massive Featured Snippet & SEO Growth (In an Ultra Competitive Industry) w/Stephanie Briggs appeared first on Evolving SEO.

The title may seem a little hyperbolic. But I can assure having just listened back to this interview, it’s not. My guest Phil Singleton, who co-authored SEO for Growth with John Jantsch (Duct Tape Marketing) – has been helping clients get the maximum value from content in a smart efficient way for over a decade.

Given the right strategy, you can turn what might just be ‘blogging’ into a complete content marketing machine for your business. Phil is going to tell us how.

We also discussed why Podcasting is such a powerful channel – and how you can use it whether a host OR a guest.

I also wanted to find out – how the heck did he get John Jantsch to co-author a book with him?

Let’s find out…

Sponsors

BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Also, check out their new Question Analyzer Tool (formally Bloomberry – just launched within BuzzSumo!) Listen to the show for a special code to get 30% off BuzzSumo for 3 months.

SEO For Growth Book

• Get SEO for Growth on Amazon

I should say – this book is great for those at the beginning stages of SEO – OR if you are an SEO yourself and want to give someone a tool by which to learn SEO.

Related Episodes You Might Like

• John Lee Dumas of EOFire

Show Agenda & Timestamps

• Phil’s Web Design and Development Background [1:20]
• How does Phil market SEO services to their Web Design clients [7:54]
• Phil’s Linkin URL [12:04]
• Phil’s Wikipedia Page [14:01]
• Does Content Marketing replace Link Building [16:10]
• Should all businesses be Blogging? [19:32]
• Quality Raters Guidelines [25:15]
  • Examples that prove to someone you are legit and real [27:57]
  • About Us Page Tip [31:24]
• Reputation Management [35:50]
  • Turning a bad review experience into a good one [36:00]
  • Building review sites [37:27]
• Podcasting and SEO [40:09]
  • Benefit of Podcasting for the guest [40:30]
  • Recommendation for how to become a guest on a show [41:32]
  • What makes Phil excited about SEO and Podcasting [44:22]
• How did Phil connect with John Jantsch of Duck Tape Marketing and write a book with him SEO for Growth  [50:14]
  • Is having a book a hack to link building? [54:00]
  • Channels that were success for promoting the book [58:03]
• Where you can find Phill online and where to purchase SEO for Growth [1:01:28]
• Phil’s questions about Podcasting- what Dan does and doesn’t like when someone pitches him to be on the show [1:03:07]
  • What does Dan look for in a guest? [1:05:08]
  • Does Dan try to actively get booked on Podcasts? [1:09:17]

Tools Mentioned

• SEMrush <– 15-day free trial link

Articles & Online Resources

• Phil on the Jeffalytics Podcast
• Google’s Search Evaluators Guidelines (PDF)

Find Phil Online

• KC Web Designer
• KC SEO Pro
• LinkedIn
• Wikipedia
• Twitter

The post 081: How To Transform Your Content Marketing Into a Superpower w/Phil Singleton appeared first on Evolving SEO.

Dana is exactly the type of guest I had in mind when I named this show ‘Experts’ on the Wire.

The word expert is certainly overused. But to me, an expert is someone who actually has a depth of experience around what they are talking about AND can explain it fluently and clearly with the audience in mind.

I threw all kinds of topics at her – and without skipping a beat, Dana delivers insights, tools, tips, and stories at every turn.

This discussion includes:

• Getting clients to take action
• Engagement as the new ‘ranking factor’ for local SEO
• The best definition of ‘persona’ I have ever heard
• How to do Audience Research at scale
• The myth of ‘surprise and delight’
• Dealing with SEO ‘scope creep’
• Branding in PPC

Buckle up – this is a good one!

Never miss a new show! Subscribe on iTunes.

Sponsors

BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Also, check out their new Q&A tool Bloomberry. Listen to the show for a special code to get 30% off BuzzSumo for 3 months.

Related Episodes You Might Like

• Local SEO With Phil Rozek – Episode #5
• The Featured Snippet Gold Rush With Rob Bucci – Episode #39

Show Agenda & Timestamps

• Dana’s Background [1:40]
• Dana’s multiple fields of expertise [2:26]
  • Kick Point [3:00]
  • Dana’s Background in Local SEO & Meta Reporting [4:47]
• Dana’s Speaking Background & Past Careers [6:10]
• Kick Point Services [8:25]
• SEO and Online Marketing Misunderstandings [12:38]
  • Scope Creep [14:53]
  • How to get clients to take action [15:57]
  • Distinguishing between bad channels and bad execution [17:10]
• Local SEO is about Engagement [19:22]
  • Engagement Factors [20:11]
  • Knowledge Panel as Engagement Health Check [23:48]
  • How can people get a Knowledge Panel [25:13]
  • What you should be monitoring [26:19]
  • Review Acquisition [27:27]
  • Twitter Mentions [29:34]
• How Dana uses BuzzSumo [33:11]
  • How to help clients build a relationship with Bloggers [34:07]
• How to make your customers feel valuable- Not all sessions are created equal [36:39]
  • Full Contact tool [39:30]
  • Nuzzel tool [42:04]
  • Brand Searches [43:33]
  • Data Mine for Phone Calls [44:29]
  • It’s not a war and don’t surprise and delight clients [45:40]
  • Helpful Takeaways- Talk to your customers, personas, surveys [47:04]
  • What is a Persona and how to build one [50:32]
  • PPC and Branding [55:09]
• What is R [56:53]
• How does Dana keep up with changes in SEO [57:38]
• Upcoming Conferences and where to find Dana Online [58:58]

Tools Mentioned

• Google Data Studio
• Google My Business
• Get Five Stars
• Zapier
• Stat Search Analytics
• Full Contact
• Nuzzle
• Answer The Public
• CallRail
• SEMrush <– 15-day free trial link

Articles & Online Resources

• Local SEO: Optimizing For Engagement – Slides
• Awesome -> Dana’s Worksheet of Things To Measure
• Not All Sessions Are Created Equal – Slides
• Not All Sessions Are Created Equal – Video!
• Why Use Personas
• Dana on Edge Of The Web
• Meta Descriptions & Branding
• FlowingData (made using R)
• Search News You Can Use – Marie Haynes’ Newsletter
• Engage Portland Conference

Find Dana Online

• Kickpoint
• Dana on Twitter
• Dana on LinkedIn

The post 080: Dana DiTomaso’s Rules, Tools and Tactics of SEO Success [Must Listen] appeared first on Evolving SEO.