Sticky Brand Lab Podcast

#098 - How to Boost Your Brand’s Visibility on LinkedIn with Leilani Wells


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When it comes to building your business brand on social, no other platform is quite as supportive as LinkedIn. Which is why it’s so important for people to find your company page. Knowing how to increase the likelihood of prospective customers and business referrals discovering your company page, is critical. To find out what DIY techniques small business owners can use raise to their brand’s awareness and get seen, co-hosts Nola Boea and Lori Vajda talked to visibility expert Leilani Wells.

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In This Episode You’ll Learn 

  • Which tips and hacks will help you convey a strong business LinkedIn profile.
  • How your cover picture can be a factor in positively increasing your company’s first impression to visitors.
  • The recommended number of weekly posts you need to help raise awareness.  

Key points Lori and Nola are sharing in this episode:

(04:12:11) The three missed opportunities solopreneurs make, when it comes to LinkedIn?. 

(7:53.03) Should you have a personal and a company page on LinkedIn? What about if your business is new?

(11:41:23) This is a little know technique so you, as a solopreneur, can bring value through your brand on LinkedIn.

(20:13:29) Easy ways for business owners to humanize their brand in order to reach and connect with their target audience.

Connect with Leilani Wells

  • https://www.leilaniwells.com
  • https://www.facebook.com/lani.m.wells
  • https://www.pinterest.com/leilanimedia/_created
  • Instagram, Twitter and TikTok: @LeilaniMWells

Resources 

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Sticky Brand Lab PodcastBy Lori Vajda & Nola Boea

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