Unlock the secrets of B2B commerce with Shane Smyth, CTO of Saltbox, as he charts his voyage from his early days at Magnet360 to creating his Salesforce Mojo YouTube channel. Discover the resilience needed to conquer Salesforce's challenges, the power of community support, and Shane's dedication to deciphering the platform's complexities for all.

Venture into the technical depths of B2B Commerce, where understanding customer needs and segmenting audiences is paramount. Learn how Salesforce Lightning integration revolutionizes setup and enriches the Customer 360 experience and why expertise in core technologies like Apex and Lightning Web Components is crucial for developers.

Finally, tune in for an inside look at how Saltbox is innovating the hiring and training landscape in the specialized realm of Salesforce B2B commerce. From cross-training Salesforce professionals to fostering talent with our educational initiatives in Mexico, we're turning fresh faces into seasoned experts.

Show Highlights:

• Differences between B2B, B2C, and D2C commerce and insights into the Salesforce product landscape.
• Saltbox's approach to hiring and training in the specialized field of Salesforce B2B commerce.
• The process and experience of creating and balancing content for the Salesforce community through the Salesforce Mojo podcast.
• The significance of community engagement and support for professional growth within the Salesforce ecosystem.

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Supporting Resources:

• Linkedin: https://www.linkedin.com/in/shanesmyth8/
• Github: https://github.com/commerce-codeitforward/
• Salesforce Mojo Youtube: https://www.youtube.com/playlist?list=PLtRpZp9v7Mz54_vDYdnFckLzLojlAoth7
• Salesforce Ben articles: https://www.salesforceben.com/author/shane-smyth/ 

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.