design by us

099 | Threads: Solving User Problems or Business Problems?

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In this episode, Luigi and Ravi explore Threads, the new social media app launched by Meta. Threads experienced unprecedented success, attracting 70 million users within its first few days and surpassing other Twitter competitors. Its integration with Instagram allowed for seamless profile and content transfer. Threads signifies a shift towards protocol-based social media, does it really? With plans to enable access to an open social media protocol in the future. Luigi and Ravi discuss the limitations of walled garden platforms and the advantages of open protocols, including increased competition and user control. They also emphasise the importance of user education and the development of compelling applications to drive adoption of protocol-based social media. The vision is a future where users have unified digital identities across platforms, fostering collaboration and growth within the social media landscape. Finally, Luigi and Ravi highlight the potential implications for users and companies, including the flexibility to switch platforms without starting from scratch and the opportunity for developers to innovate on shared social media infrastructure. So, what does the future of social media has in store for us?

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      • Referenced:

      • The Verge - This is what Instagram’s upcoming Twitter competitor looks like: https://www.theverge.com/2023/6/8/23754304/instagram-meta-twitter-competitor-threads-activitypub
      • Tech Crunch - Adam Mosseri says Meta’s Threads app won’t have ActivityPub support at launch: https://techcrunch.com/2023/07/05/adam-mosseri-says-metas-threads-app-wont-have-activitypub-support-at-launch/
      • Pop Sci: How ActivityPub is setting the stage to weave all your social media feeds together: https://www.popsci.com/technology/activitypub-fediverse/
      • New York Times: What Is the Threads Logo Supposed to Look Like?: https://www.nytimes.com/2023/07/07/style/threads-logo.html
      • r/design: 'Threads' logo appears to be a copy of German brand apotheken.de: https://www.reddit.com/r/Design/comments/14uzurq/threads_logo_appears_to_be_a_copy_of_german_brand/
      • Fedipact: https://fedipact.online
      • Threads user count: https://www.quiverquant.com/threadstracker/
      • Daring Fireball: Not That Kind of 'Open': https://daringfireball.net/linked/2023/06/19/not-that-kind-of-open
      • HRB - Threads Foreshadows a Big — and Surprising — Shift in Social Media: https://hbr.org/2023/07/threads-foreshadows-a-big-and-surprising-shift-in-social-media
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