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In the first episode of the MLO Project podcast by Empower LO, hosts Frazier and Michael McAllister introduce the show's mission and dive into a candid discussion about the mortgage industry. Most loan officers are chasing the wrong numbers. The industry is flooded with misleading stats, but what are the REAL indicators of success? Conversations, engagement, and understanding your market—not just sales pitches.

In this episode, we’re breaking down why content that actually connects beats outdated sales tactics every time. You’ll learn how to use data the right way—to drive real business, not just look busy. Plus, we want your feedback! Drop your thoughts and let’s make this podcast exactly what YOU need hear.

00:00 Welcome to the MLO Project
00:56 Podcast Vision and Style
02:00 Guest Preparation and Expectations
03:09 Diving into Industry Trends
04:28 Social Media and Industry Perception
09:36 Effective Social Media Strategies
19:56 Analyzing Industry Data
25:25 Closing Thoughts and Future Episodes

Michael's HousingWire Article

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