Host: Marc Summers (AIME’s Founding President)
Guest: Russell Petty (Founder of Broker Marketplace)
This week’s Broker to Broker podcast features A.I. strategist and former broker-owner Russell Petty, who delivers a masterclass on integrating artificial intelligence into your brokerage.
Russell moves far beyond basic ChatGPT uses, revealing how broker-owners can harness advanced A.I. for deep market research, automated system building, and creating unmatched value for loan officers.
He even provides an actionable roadmap to future-proof your business against the coming AI revolution in mortgage.
– How to use AI for deep research to identify the exact needs of your ideal loan officer avatar.– Building custom tools and lead magnets in under an hour to attract and retain top talent.– Automating repetitive tasks and complex workflows using AI agents like Claude.– The critical SEO hack to get AI platforms like ChatGPT to recommend your brokerage.– Why your personal brand is your ultimate defense against AI-driven competition.– Preparing for the next generation of homebuyers who prefer seamless, low-touch AI interactions.“Think of AI as an unpaid intern that’s just as smart as you are, has all the context, and never gets tired. It’s a genius savant sitting beside you.”
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The post Broker to Broker Podcast: Russell Petty – Ep. 238 appeared first on AIME.