Episode 176

In this game-changing episode, Chris Johnstone from LoanOfficerCRM.ai breaks down how AI is completely reshaping the mortgage industry—and what loan officers can do right now to stay ahead. He shares real-world examples of how mortgage companies are already getting live referrals and even full loan applications directly from ChatGPT.

Chris calls this the biggest technology shift we've ever seen—and if you move quickly, you can position yourself to benefit. Whether you're an individual LO or managing a branch or region, this episode shows how you can start using AI tools to drive serious new business.

Get started at http://loanofficercrm.ai or for full white-glove setup, go to http://loanofficercrm.ai/aio.

Looking for Construction or Fix & Flip financing for your clients? Partner with Park Place for fast, dependable funding. Get a quick quote here: http://workwithparkplace.com

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Episode 175

In this powerhouse episode, I sit down with the one and only Barry Habib — market expert, founder of MBS Highway, and board member at Fannie Mae. Barry shares his expert insights on where mortgage rates are headed, what's really driving the Fed's decisions, and how these shifts will shape the housing and lending landscape.

We also dive into Barry's work at Fannie Mae, where he's helping shape the future of housing finance, and his outlook on why today's loan officers—those still standing—are perfectly positioned for massive success in the coming cycle.

If you're in the mortgage industry, this episode is pure gold. You'll walk away with a clear sense of where the market's heading and how to position yourself for what's next.

For daily insights and tools from Barry and his team, visit MBSHighway.com.

Looking for Construction or Fix & Flip financing for your clients? Partner with Park Place for fast, dependable funding. Get a quick quote here: http://workwithparkplace.com

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Episode 174

In this episode, Frank Garay sits down with Kevin Gillespie from The Leadership Academy to explore one of the Academy's six powerful pillars—how to separate yourself from the noise in today's crowded mortgage space. Kevin shares how top loan officers and branch managers can stand out by branding their products in a way that makes them unique and desirable. Rather than competing on price, this strategy turns ordinary loan offerings into something special that clients truly value. It's a fascinating conversation about perception, positioning, and creating distinction in a world where everyone's pitching the same thing.

Learn more about The Leadership Academy at ProfitDrivenPlan.com.

Looking for Construction or Fix & Flip financing for your clients? Partner with Park Place for fast, dependable funding. Get a quick quote here: http://workwithparkplace.com

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Episode 173

In this episode, I sit down with Credit Expert Jeanne Kelly, who clears up one of the biggest credit myths out there — the idea that you should keep your revolving credit card balances at 30%. Jeanne explains why that's not necessarily the best strategy and breaks down how to time your balance reductions so they show up on your credit report right when you need them most.

She also shares a powerful tip for both loan officers and clients — using www.annualcreditreport.com to check credit reports every 7 days for free. This insider strategy can make a big difference when trying to boost credit scores strategically before applying for a loan. If you'd like to connect with Jeanne or learn more about her credit coaching services, visit JeanneKelly.net.

Looking for Construction or Fix & Flip financing for your clients? Partner with Park Place for fast, dependable funding. Get a quick quote here: http://workwithparkplace.com

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Episode 172

In this episode, I sit down with Casey O'Toole, CEO of Linkybot.ai, to explore how this groundbreaking tool is transforming LinkedIn into a true lead and referral machine for loan officers. Linkybot uses AI to pinpoint the exact prospects you're looking for, automatically engages with them, nurtures those relationships, and even works to book appointments and generate referrals.

What makes it even more powerful is its seamless integration with your CRM—allowing your existing automations to kick in and carry deals across the finish line. Simply put, it's brilliant and it works.

If you're a loan officer who wants to scale your business with smarter automation and more meaningful connections, don't miss this episode. Plus, when you visit Linkybot.ai and use the code LOBC, you'll receive a discount on membership.

Looking for Construction or Fix & Flip financing for your clients? Partner with Park Place for fast, dependable funding. Get a quick quote here: http://workwithparkplace.com

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Episode 171

In this episode, I sit down with Denise Panza of Total Mortgage, a loan officer and branch manager who has absolutely mastered LinkedIn. For the past six years, Denise has been leveraging the platform without paying for premium tools—just pure consistency, authenticity, and a laid-back style that has built her a steady flow of business.

We talk about how Denise approaches LinkedIn, what keeps her consistent, and why her strategy works so well in an industry where many struggle to stand out. Beyond her personal production, Denise also runs a branch for Total Mortgage, proving that her methods not only generate clients but also inspire leadership.

If you're a loan officer curious about how LinkedIn can fuel your business—or you'd like to connect directly with Denise—you can reach her at [email protected] or give her a call at 206-942-6845.

Looking for Construction or Fix & Flip financing for your clients? Partner with Park Place for fast, dependable funding. Get a quick quote here: http://workwithparkplace.com

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Episode 170 In this episode, I sit down with Chris Johnstone to discuss how he and his team have cracked the code on getting ChatGPT and Grok to refer customers directly to mortgage loan officers and companies. This isn't a simple trick—it's a groundbreaking advancement where clients are now seeing loan applications come in fully on the recommendation of AI.

Over the years, the mortgage industry has had to adapt to massive tech shifts—think Google Business Pages and Google Reviews driving consumer-direct originations. But the next big wave is here, and it's all about AI. Chris explains how his team is helping loan officers get ahead of the curve, leverage this new technology, and position themselves to win business in an AI-driven world.

Chris's team can help you tap into this powerful opportunity. All you need to do is visit http://loanofficerbrand.com to learn more and get started.

If you're interested in joining a team that supports this kind of personal and professional growth, feel free to schedule a call with me at FrankCall.com.

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Episode 169

In this episode, I sit down with Michael Harris from United Financial Freedom to explore a debt elimination strategy that works unlike anything else on the market. This isn't debt consolidation, credit repair, or a gimmick—it's a precise and highly effective system designed to help clients eliminate debt faster and with greater accuracy.

For loan officers, this program offers two major benefits: it gives your clients a powerful tool to take control of their finances, and it provides you with a compelling reason to reach out and engage with them in meaningful conversations. Aligning with this program can strengthen client relationships and open new opportunities to serve.

If you'd like to learn more about the program and how it can fit into your business, visit: https://www.moneymaxaccount.com/1058535/

If you're interested in joining a team that supports this kind of personal and professional growth, feel free to schedule a call with me at FrankCall.com.

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Episode 168

In this episode, Frank Garay sits down with Steve Kyles to talk about one of the most overlooked — and most profitable — referral strategies out there: getting agents to refer you to other agents.

Most loan officers are laser-focused on winning one agent at a time… but what if every great agent you work with could open the door to 3 or 4 more, just like them? Frank and Steve break down the mindset, methods, and exact moments to ask for these referrals — without being pushy or awkward.

If you're ready to stop chasing cold leads and start creating warm introductions that grow your agent network fast, this one's for you.

Want the handout with all 5 scripts from this episode? Schedule a quick strategy call with the team at Marketing Animals and just ask for it: LoanOfficerstrategyCall.com.

In this episode, I sit down with Justin Hubbert from Park Place Finance to dig into the opportunities surrounding Construction Loans. Justin breaks down how Park Place can help get these loans funded and why construction financing is such a powerful tool for loan officers looking to grow their business.

We also talk strategy—specifically how loan officers can use Park Place's construction product to build relationships with local builders. Not only do you earn on the construction loan itself, but you're often positioned as the preferred lender when the homes are ready to sell, creating long-term business and referral opportunities.

If you'd like more information, or if you already have a deal in hand, head over to http://workwithparkplace.com to get started today.