In this engaging episode of Mortgage Lending Mastery, Jen Du Plessis sits down with Mike Cuevas, founder of Referral Suite, to discuss strategies for generating referrals, marketing your database, and building strong client relationships.

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Get to know Mike Cuevas

Hey there! My name is Mike Cuevas, founder of Referral Sweet and host of The Real Estate Marketing Dude podcast. We help referral based businesses become more referable through content creation, customer experience, and relationship nurturing. This helps you build a strong personal brand people know, like, trust, but more importantly refer.

Our software gives our users the tools to manage their relationships and remain on top of mind, but our coaching allows them to become impactful.

My only goal is to create a personal brand that keeps your business top of mind as well as more personable. Referral Marketing works in every business, not just real estate. The problem everyone has though is, how do you stay in touch with hundreds of relationships without boring them with work related messaging all the time? You create nurturing content.

People are going to hire someone they know, like, and trust, but they have to remember them first. That’s why content creation is so important. Referral Sweet helps you “farm” your relationships with content through multiple channels so people STOP forgetting what you do and START sending you clients you love working with.

After being tested for over 10 years in practice, Referral Sweet is the first referral marketing system that focused on top of mind brand awareness and personal branding. In other words, we take the guess work out of marketing your sphere if influence so your rolodex of relationship STOP forgetting what you do and start referring their friends and family.

I couldn’t stand cold calling, door knocking, or any of the old school prospecting techniques the gurus were shoving down my throat when I started real estate in 2002. However that didn’t mean I couldn’t survive in real estate, I just needed to find another way. In 2004 my best friend “cheated on me” with another real estate agent and I vowed to NEVER let that happen again. It was that day where I realized if my best friend forgot I was in real estate who else was also forgetting? So I started “farming” my friends with direct mail and before you knew it, people stopped forgetting I was in real estate. Over the years as technology mastered referral marketing with content creation. Regardless of what field you are in, you are a marketer first and foremost. The more content you create, the more conversations you’ll have, which means to more trust being built, which means more opportunities you’ll get.

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In this episode of Mortgage Lending Mastery, your host Lady Jen Du Plessis, with over four decades of experience in the mortgage, real estate, and financial services industries, explores the importance of working with people who complement your practice rather than complicate it. Jen shares a personal story to illustrate the point, emphasizing the value of making decisions that benefit your business and team over those that placate difficult associates. Listen for more insider secrets, strategies, and ideas to master your business.

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Discover how to transform everyday client questions into powerful social media content that grows your mortgage business. In this episode, Lady Jen shares practical strategies for repurposing video, creating engaging clips, and building authority online. Learn how to maximize your reach, attract new clients, and turn your expertise into lasting value.

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In this episode of Mortgage Lending Mastery, Lady Jen Du Plessis explores the powerful shift from viewing clients as "past" to "alumni," transforming the way you nurture relationships and generate referrals. She shares actionable strategies for turning sales calls into service calls, ensuring your clients feel valued and supported long after the initial transaction. Tune in to discover how a simple change in mindset can create an ongoing cycle of loyalty, opportunity, and business growth.

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In this episode of Mortgage Lending Mastery, host Lady Jen Du Plessis welcomes Betsy Pepine, a bestselling author and serial entrepreneur in the real estate business. Betsy shares her journey from the pharmaceutical industry to real estate, discusses the importance of education and collaboration in building a successful brokerage, and offers valuable insights into thriving in today's market. Tune in to learn actionable strategies and lessons that can elevate your business practice.

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Connect and Schedule a Strategy call at ⁠⁠⁠⁠https://supportfromjen.com/⁠⁠⁠⁠

YouTube: ⁠⁠⁠⁠https://www.youtube.com/@LadyJenDuPlessis⁠⁠⁠⁠

Free Gifts: ⁠⁠⁠⁠https://jenduplessis.com/gifts/⁠⁠⁠⁠

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Get to know Betsy Pepine

Betsy Pepine (Pepeen) is a best-selling author, speaker and serial entrepreneur in real estate. Her brokerage, Pepine Realty, has been named as an Inc. 5000 Fasting Growing Private Company in the USA multiple times and has earned spots on the Top 50 Florida Companies to Watch and Florida Trend Best Companies to Work For lists. Additionally, the Wall Street Journal has consistently recognized Betsy’s real estate team as one of the top-producing real estate companies in the United States. Betsy also owns a title company, real estate school and property management brokerage.

Betsy is endorsed by her mentor, real estate mogul, and Shark Tank shark Barbara Corcoran, as well as leading media personalities Dave Ramsey and Glenn Beck.

Passionate about helping at-risk families with children, Betsy founded Pepine Gives, a 501(c)3 non-profit foundation that helps families facing housing insecurity.

Betsy earned an economics degree from Duke University and an MBA from The Wharton School of Business at the University of Pennsylvania. Born in Philadelphia, Betsy now resides in Florida with her family.

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In this episode of Mortgage Lending Mastery, Lady Jen Du Plessis shares insights on achieving peak performance with the 212 degrees concept and the importance of building a dream team for sustained success. Discover how small changes can make a significant impact and learn strategies for assembling a supportive team to elevate your business.

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In this episode of Mortgage Lending Mastery, Lady Jen Du Plessis hosts Penelope Jane Smith to discuss financial freedom for women entrepreneurs. Penelope shares her dramatic financial journey, lessons learned, and how she supports women to achieve financial independence. They also delve into practical steps to managing cash flow, investing outside of business, and Penelope's upcoming event, Financial Freedom 101.

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Connect and Schedule a Strategy call at ⁠⁠⁠https://supportfromjen.com/⁠⁠⁠

YouTube: ⁠⁠⁠https://www.youtube.com/@LadyJenDuPlessis⁠⁠⁠

Free Gifts: ⁠⁠⁠https://jenduplessis.com/gifts/⁠⁠⁠

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Get to know Penelope Jane Smith

Penelope Jane Smith is the premier financial freedom mentor for women entrepreneurs and the go-to expert for some of the biggest names in the conscious business industry.

She is an acclaimed international speaker and certified trainer with over 20 years of teaching experience, the author of the Little Book of Prosperity, and the creator of Prosperity Coin, the world’s first cryptocurrency designed to support financial freedom for women entrepreneurs.

Her unique magic is supporting women entrepreneurs to become financially free in 5 years or less with $10,000+ per month in passive income so they don’t have to depend on their business, a job, a partner, the government, or anyone else for money.

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In this episode of Mortgage Lending Mastery, Lady Jen Du Plessis interviews seasoned loan officer Randy Fiocchi about strategies for navigating the challenging real estate market. Randy shares insights on the value of staying in touch with past clients, supporting listing agents, and leveraging innovative tools like Insta Show for better lead management and safety. They also discuss personal development for loan officers and strategies to maintain success as market conditions evolve.

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Get to know Randy Fiocchi

Randy Fiocchi is a seasoned mortgage professional with 24 years of experience in both residential and commercial lending. Throughout his career, Randy has developed a deep understanding of both real estate and finance, helping countless clients achieve their dreams of homeownership. His extensive knowledge and expertise have made him a trusted advisor in these fields. Randy's dedication and achievements extend beyond his professional life. He is among the youngest Eagle Scouts in U.S. history and was a previously a college athlete. Randy resides in York, Pennsylvania, with his wife and two children. When he's not assisting clients, he enjoys spending quality time with his family and playing disc golf.

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In this engaging episode of Mortgage Lending Mastery, host Lady Jen Du Plessis interviews Chris Sinatra, a real estate expert with a rich heritage and vast industry experience. They discuss Chris's unique approach to real estate, the importance of strong work ethic, and the impact of recent changes in the industry. Listen in for valuable insights on building successful client relationships and leveraging personal branding to stand out in a competitive market.

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About Chris Sinatra

Chris Sinatra (yes he’s a cousin of Ol Blue Eyes) is a Realtor specializing in Residential Real Estate in CT with Higgins Group Private Brokerage and the Vanderblue Team. Chris provides common-sense know-how, a professional work-ethic and takes unparalleled steps to build trust and bring value to each of his clients. Chris brings passion, enthusiasm and more than three decades of business acumen to each property transaction. Real Estate is Chris’ passion as is helping each of his clients realize their dreams. 

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Join Lady Jen Du Plessis as she delves into a fascinating conversation with Steve Rodgers about the evolving landscape of real estate. This episode explores groundbreaking concepts like fractional ownership, blockchain technology, and the principles of servant leadership. Tune in to learn how these innovations can unlock new opportunities in the industry.

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About Steve Rodgers

Steve Rodgers is the host of The Alchemy of Business Podcast Show, author of Amazon #1 Best-selling books Lead to Gold and The IGI Principles, and the CEO of the Alchemy Advisors coaching and consulting firm.

He is a former Warren Buffett CEO who experienced a radical spiritual transformation that has evolved into a new mission as a purpose-driven consultant and coach for business leaders and entrepreneurs, an in-demand international keynote speaker, and a bestselling author.

Steve specializes in helping business owners and leaders increase productivity, profits, and purpose through integrating spiritual intelligence into every aspect of their personal and professional lives. He is also a Board Executive - Director of Operations for Clearmark Title and Director of Sales PropertyDAO, a company built on blockchain technology that manages real estate properties through smart contracts and decentralized governance mechanisms.

Steve is known for uplifting thousands of audiences with powerful messages on Servant Leadership, Purpose-Driven Entrepreneurship, Managerial Mastery, the Key Drivers to Scaling Success, and much more. Every lesson Steve teaches has been successfully proven over decades leading multiple businesses and as a speaker at many large events to ensure that your audience experiences a lasting personal and professional transformation

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