Mortgage Lending Mastery

In this engaging episode of Mortgage Lending Mastery, Jen Du Plessis sits down with Michael Cuevas, founder of Referral Suite, to discuss strategies for generating referrals, marketing your database, and building strong client relationships.

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Get to know Mike Cuevas

Hey there! My name is Mike Cuevas, founder of Referral Sweet and host of The Real Estate Marketing Dude podcast. We help referral based businesses become more referable through content creation, customer experience, and relationship nurturing. This helps you build a strong personal brand people know, like, trust, but more importantly refer.

Our software gives our users the tools to manage their relationships and remain on top of mind, but our coaching allows them to become impactful.

My only goal is to create a personal brand that keeps your business top of mind as well as more personable. Referral Marketing works in every business, not just real estate. The problem everyone has though is, how do you stay in touch with hundreds of relationships without boring them with work related messaging all the time? You create nurturing content.

People are going to hire someone they know, like, and trust, but they have to remember them first. That’s why content creation is so important. Referral Sweet helps you “farm” your relationships with content through multiple channels so people STOP forgetting what you do and START sending you clients you love working with.

After being tested for over 10 years in practice, Referral Sweet is the first referral marketing system that focused on top of mind brand awareness and personal branding. In other words, we take the guess work out of marketing your sphere if influence so your rolodex of relationship STOP forgetting what you do and start referring their friends and family.

I couldn’t stand cold calling, door knocking, or any of the old school prospecting techniques the gurus were shoving down my throat when I started real estate in 2002. However that didn’t mean I couldn’t survive in real estate, I just needed to find another way. In 2004 my best friend “cheated on me” with another real estate agent and I vowed to NEVER let that happen again. It was that day where I realized if my best friend forgot I was in real estate who else was also forgetting? So I started “farming” my friends with direct mail and before you knew it, people stopped forgetting I was in real estate. Over the years as technology mastered referral marketing with content creation. Regardless of what field you are in, you are a marketer first and foremost. The more content you create, the more conversations you’ll have, which means to more trust being built, which means more opportunities you’ll get.

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In this episode of Mortgage Lending Mastery, Jen Du Plessis shares insights on achieving peak performance with the 212 degrees concept and the importance of building a dream team for sustained success. Discover how small changes can make a significant impact and learn strategies for assembling a supportive team to elevate your business.

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In this episode of Mortgage Lending Mastery, Lady Jen Du Plessis discusses the importance of balancing hard and soft skills in the mortgage industry. She explains how soft skills enhance client relationships and how hard skills are crucial for technical proficiency. Jen's insights aim to help professionals align both skill sets to achieve better results and continuous referrals.

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This episode of Mortgage Lending Mastery with Lady Jen Du Plessis delves into her 'Finder, Minder, Grinder' concept. Jen shares strategies for managing business activities to reduce stress and enhance productivity in the mortgage industry.

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Join host Lady Jen Du Plessis on Mortgage Lending Mastery as she sits down with Alex Varela, a top-ranking loan officer with a unique approach to client success. In this episode, Alex shares his journey into the mortgage business, the importance of balancing hustle with self-care, and his proven sales process that sets him apart in the industry.

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Hello everyone, and welcome back to another episode of Mortgage Lending Mastery. I'm your host, Lady Jen Du Plessis. Today, I am honored to introduce our esteemed guest, Alex Varela. For those watching, you might see the name Alexander, but during our initial conversation, Alex assured me that Alex is just fine. So, without further ado, let's welcome Alex Varela to the show. Welcome, Alex.

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About Alex Varela

Alex Varela is a top-ranking mortgage officer nationally, renowned for their expertise and exceptional track record in the industry. With a strong commitment to client success, Alex puts a special focus on helping individuals and families build generational wealth through strategic homeownership, investments, and budgeting. His in-depth knowledge of loan programs, market trends, and financial analysis enables him to provide tailored solutions that align with long-term financial goals. Alex is a trusted advisor who goes above and beyond to ensure clients achieve their dreams of homeownership while laying the foundation for a prosperous future.

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Join Jen as she discusses the importance of having acres of diamonds available.

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Hey everyone. Welcome back to Mortgage Lending Mastery. I am your host Lady Jen Du Plessis. Today we are going to discuss the importance of having acres of diamonds. If you do not know what acres of diamonds are I will go over that.

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Join Jen as she discusses why it is important to have a coach or mentor. Stay tuned to learn more.

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Hey everyone. Welcome back to Mortgage Lending Mastery. Today's episode I want to talk to you about some structure in your life. So I am going to talk about how structure is your friend. I have talked about this before. Time blocking is also your friend. We are not going to talk about time management or priority management as I call it, in an effort to have some harmony in your life. The structure is going to surprise you. It is more about the structure of why you need a mentor or a coach.

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In this episode of Mortgage Lending Mastery, Lady Jen Du Plessis hosts Lorna Sherland of Accelerate Her. They discuss coaching transitions, leveraging teams, mindset shifts, and empowering female entrepreneurs in real estate and beyond.

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Hey there and welcome back to this episode. I am so delighted to have my friend Lorna Sherland here of Accelerate Her. Accelerate Her. I'll get it right. Accelerate Her. She is, let me introduce you first Lorna. She's a dynamic and influential speaker. speaker, a leader, a business strategist to female entrepreneurs, real estate broker.

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About Lorna Sherland

Lorna is a dynamic and influential leader,  Speaker, Business Strategist, Coach to female entrepreneurs, author, and Real Estate Broker. With a degree in Business Administration from Marist College, she has successfully connected buyers and sellers in real estate for over 23 years. In addition, now as a business strategist, vision, leadership, and connection coach, Lorna dedicates her expertise to mentoring ambitious female entrepreneurs, helping them find the next best step to lead authentically and make more money through vetted connections and strategic partnerships. Known as the “Connection Queen” and “the Disruptor,” she has a unique talent for making strategic connections to drive transformative growth that helps clients to make more money.

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Join Jen and guest Stacey Johnson-Cosby as they discuss the importance of becoming a Real Estate Investor to gain positive cashflow and set yourself up for retirement!

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About Stacey Johnson-Cosby

Entrepreneur, Realtor, investor, speaker and community leader, Stacey Johnson-Cosby uses her voice and experience to share how to use real estate investment as a plan for retirement and a generational wealth builder. Stacey is a 30+ year Realtor licensed in Kansas & Missouri with ReeceNichols, a Berkshire Hathaway Co., and 25+ year real estate investor in the Kansas City, Missouri metropolitan area.

Stacey is also fighting to preserve private property rights at a time when they are under attack especially after the recent government imposed an illegal eviction moratorium that is negatively impacting local, small business Housing Providers and investors. According to Stacey, “We must protect property ownership and raise the awareness of the benefits of property ownership.”

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In this episode, Jen sits down with returning guest, Brandon Barnum as they discuss how he took action to create the success he has today! Brandon shares a bit about his journey to becoming CEO of HOA.com.

You're not going to want to miss this insightful episode! Tune in!

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EDGE Virtual September 24-26 Register NOW: http://www.jenduplessis.com/edge

Leadership at the Lake October 22-23 Register NOW: https://jenduplessis.thrivecart.com/leadership-transformation-at-the-lake/

Book a Strategy Call with Jen TODAY: www.ChatwithJen.com

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About Brandon Barnum

Brandon Barnum, is known as the “King of Referrals” and is the CEO of HOA.com – the #1 Referral Network for Home Service Professionals. After closing over $500 million in referred transactions, Brandon wrote the book ‘Raving Referrals’ and has founded multiple local and online referral platforms and networks connecting more than 5 million members in over 190 countries. Brandon is passionate about empowering loan officers and other business professionals with a step-by-step system for attracting profitable prospects.

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