In today’s Loan Officer Breakfast Club, Chris Johnstone unveiled an exciting new way to help agents promote their listings using AI Voice Agents.

Here’s the big idea:

• Each listing gets its own AI-powered phone number.

• When prospects call, the AI answers every time, provides details about the property, checks in open house visitors, and even answers common questions.

• The AI captures all lead info, qualifies buyers, and syncs directly into the CRM.

• From there, the automated follow-up system takes over—sending updates, booking appointments, and flagging pre-approved buyers for the listing agent.

Agents testing this were blown away by how real the conversations felt and how seamlessly the system kept them in control of their leads. For loan officers, this is a powerful way to bring tangible value to listing agents while putting yourself at the center of the relationship.

Want to learn more or sign up? Visit https://bit.ly/ailistinglaunch

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com

Is a Fannie-Freddie merger on the horizon? In this episode of the Loan Officer Breakfast Club, Owen Lee unpacks the surprising movement inside the Treasury and FHFA suggesting a renewed push to combine the two mortgage giants. He outlines how the idea once considered dead—has resurfaced with discussions around efficiency, cost-saving, and the streamlining of secondary market functions.

Owen walks through what this could mean for lenders, from pricing changes to risk management, and shares what loan officers should be watching now. If the GSEs are headed for a major structural shift, you'll want to know how it impacts your business before it happens.

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com

In today’s episode, we sat down with Justin Hubbert from Park Place Finance to talk about something every loan officer should be paying attention to right now—speed and product mix. Justin breaks down the types of private lending products Park Place offers, including DSCR, fix and flip, bridge, and construction loans—emphasizing how their fast turn times and flexible underwriting give LOs a competitive edge in today’s market.

What really stood out is how Park Place approaches lending with an investor mindset—skipping tax returns and DTI in favor of real world experience. That means more approvals, quicker closes, and a chance to expand your business into investment and construction deals others might be missing. If you're looking to grow your pipeline and offer something different than just conventional products, this is a must-watch.

Learn more or connect with Park Place Finance here: http://workwithparkplace.com 

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com

Want to make your Realtor calls more effective and finally get your MoveTube marketing dialed in? In this episode, Katie Lewis joins the Breakfast Club to show loan officers how she can help manage and optimize your MoveTube account while sharpening your marketing materials. If you’re serious about making a professional impression with agents, she’s the person to talk to. Schedule a strategy call at http://gotokatie.com.

We also revealed the powerful 12-week a la carte Realtor value item list—an exclusive follow-up system that gives you exactly what to say, send, and do to stay top-of-mind with agents. It's only available via a strategy call at http://dailysuccessplan.com.

If you want better marketing, better conversations, and better Realtor results, this one’s for you.

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com

In this episode of the Loan Officer Breakfast Club, the team dives deep into a question that comes up all the time: Why make Monday calls when you're already planning a Tuesday update? The answer might surprise you—and it could unlock more referrals and business than you think.

You’ll learn why skipping that Monday check-in could cost you weekend leads, how to frame your outreach so it’s welcomed (not weird), and how just 10 minutes of total weekly communication can shift your realtor partnerships entirely. They even share how to overcome the “I don’t have anything to say” mindset, and how to stay top of mind using relevant industry news.

If you're serious about growing your pipeline through agent relationships, don’t miss this.

 Want help making this system work for you? Go to http://freedomplanningcall.com

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com

In this episode of the Loan Officer Breakfast Club, Chris Johnstone breaks down a game-changing trend: consumers are increasingly turning to ChatGPT and other AI tools instead of Google to find mortgage help—and the AI is actually recommending specific loan officers.

Chris shares how some top-producing LOs are closing deals from clients referred directly by ChatGPT. He explains exactly how to position yourself as the recommended expert in your local market—and why now is the time to get ahead of this shift.

Want ChatGPT to start recommending YOU to buyers? Get the prompt and training that makes it happen at: http://loanofficerbrand.com

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com

In today’s episode of the Loan Officer Breakfast Club, Owen Lee broke down why right now may be the best rate environment we’ll see for some time to come. Even though many are still waiting for the Fed to cut rates, Owen explained that mortgage rates have already baked in the expected cuts — meaning rates are unlikely to drop further, and could actually rise if the Fed deviates from market expectations.

Owen’s message was clear: this is a golden moment to lock in, educate your pipeline, and get more buyers off the fence. If you’re waiting for rates to drop, you’re likely missing the real opportunity. Watch the full market update and learn how to turn this insight into referral-generating conversations.

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com

In this episode of Loan Officer Breakfast Club, we dig into the power of delivering great content to dominate realtor presentations—and turn those rooms into referral goldmines. Special guest Brandon Barnum, CEO of Raving Referrals, shares what makes real estate agents say yes to your invite, and how loan officers can become the go-to marketing partner in any office.

Want to fill rooms and build long-term referral relationships? It starts with showing up with value—and Brandon’s system shows you how. Whether you're presenting now or haven't booked a class in months, this episode gives a clear path to start or scale.

Learn how to become a Certified Trainer with Raving Referrals (and get bonus books + marketing material when you mention LOBC): https://ravingreferrals.com/trainer/

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com

On today’s episode of the Loan Officer Breakfast Club, Steve Kyles pulled back the curtain on one of the most effective moves he's made to scale his business—hiring part-time relationship managers to make outbound calls. If you've been struggling to stay consistent with your calls or feel like you're the bottleneck in your own business, this strategy could be the breakthrough you need.

Steve walks through exactly how he hired two relationship managers, what they’re doing, and the game-changing results they’ve already delivered: over 2,000 calls made, 29 appointments booked, and 3 loans already in contract. Best part? He’s offering his personal step-by-step cheat sheet for hiring your own callers. All you need to do is book a free strategy call with the Marketing Animals team at http://freedomplanningcall.com. Don’t miss this one—real tactics, real results.

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com

In this episode of the Loan Officer Breakfast Club, Steve Kyles breaks down the exact process he uses to stop rate shoppers in their tracks—and how you can do it too. If you're tired of losing deals to competitors with slightly better rates, this conversation is a must watch.

Steve reveals how a powerful loan consultation framework can shift the conversation from rates to real value, building stronger client trust and increasing your conversion rate. He also introduces a practical way to get help implementing this system immediately.

Book your Freedom Planning Call here: http://freedomplanningcall.com

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com