LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com Learn More About Us: https://www.MortgageMarketingAnimals.com

In this episode of the Loan Officer Breakfast Club, the crew crowdsources real holiday marketing strategies that LOs are using right now to generate referrals and stay top-of-mind through the end of the year. From soft-pretzel gift boxes and wreath deliveries to story-driven candy gifts and personalized "It's a Wonderful Life" baskets, you'll hear what's actually working out in the field.

Chris Johnstone also jumps in with a Black-Friday-style offer: whatever idea the group selects will be turned into a ready-to-send CRM template within 48 hours — with no setup fee for new members. And Michael Kidwell breaks down how he pulls 20+ deals a year from his two weekly networking groups, including the "teach a class on how to ask for the business" strategy that Kristen originally shared.

Whether you want referral-friendly gift ideas, year-end touchpoints for your database, or simple ways to spark more conversations with agents, this roundtable is packed with ideas you can swipe and deploy immediately.

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com Learn More About Us: https://www.MortgageMarketingAnimals.com

In this episode of the Loan Officer Breakfast Club, Chris Johnstone shares a game-changing, 5-step prompt framework for using ChatGPT (and other AI tools) to create powerful, customized marketing for your mortgage business. You'll see a live demo where Chris turns Zillow's massive Homebuyer Report into ready-to-use content for newsletters, agent emails, blog posts, and social media.

Learn how to:

• Build AI conversations that remember your expertise.
• Create two different newsletters (one for past clients, one for realtors) from the same data.
• Train AI to position YOU as the expert in VA loans, first-time buyers, and more.
• Use ChatGPT to prep outreach campaigns that convert.

It's not just about using AI—it's about teaching AI to know you and work for you. If you're serious about leveraging AI to grow referrals and close more loans, this episode is your blueprint.

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.comFree Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com Learn More About Us: https://www.MortgageMarketingAnimals.com

In this episode of the Loan Officer Breakfast Club, Frank Garay and Carl White dropped a game-changing strategy that loan officers can use to win over real estate agents and help them land listings from FSBOs. Carl unveils a fully built campaign—including a free digital book, scripts, emails, and videos—that turns loan officers into referral magnets by giving agents a turnkey way to convert FSBOs. It's not just talk—this strategy is already being tested with 10,000 agents.

Plus, Amy DeBusk, Nick Nicholas, and Rudy Deavers shared powerful Blitz wins—dozens of calls, referrals, and reactivated past clients. One even got a surprise check for a deal he didn't close. This show is packed with real tactics and real results.

Want to see how the pros are building momentum? Watch the full episode now.

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LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com Learn More About Us: https://www.MortgageMarketingAnimals.com

What if LinkedIn worked for you—while you made your calls? In this episode, Casey O'Toole introduces LinkyBot, a fully-managed AI assistant that connects with over 2,000 Realtors per month and books appointments for you—without lifting a finger. You'll learn how loan officers are using LinkyBot to scale their outreach, warm up agent leads, and keep their pipelines flowing with referral partners they actually want.

But that's just half the story. Frank and Steve also break down a game-changing insight from a 10,000-agent survey that revealed the top 3 pain points Realtors have with loan officers—and how to use that knowledge in your marketing. If you want to write better emails, create sharper Facebook ads, or just have stronger conversations with agents, this session is for you.

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com Learn More About Us: https://www.MortgageMarketingAnimals.com

Want to attract top-producing agents without cheesy sales pitches or endless follow-ups? In this episode, Frank Garay and Carl White bring on Jon Tober, who shares his wildly effective "Book Club Strategy" that's quietly delivering major results in his pipeline.

Jon breaks down how a small, curated group of qualified real estate agents—meeting weekly to discuss real-world business books—is becoming a powerful referral engine. He walks through the full playbook: how he invites agents, what books he uses, how he leads the sessions, and how the club naturally drives deeper connections and referrals.

Best part? It costs next to nothing.

Whether you're a new loan officer or a seasoned pro, this episode will spark new ideas to attract serious agents, grow referral volume, and differentiate yourself in today's market. You'll also hear Carl and Frank brainstorm how to scale this strategy and pair it with Zoom for maximum reach.

In this powerful episode of the Loan Officer Breakfast Club, Frank Garay is joined by heavy hitters Kevin Gillespie, Steve Kyles, Carl White, and others to tackle one of the most common and costly struggles for LOs: call reluctance.

You'll hear real strategies—backed by experience and results—on how to overcome fear of rejection, break through mental hesitation, and turn outbound calls into consistent closings. Learn how Kevin's client went from 0 to 23 closings a month, how gamifying your calls can shift your mindset, and why knowing your numbers (like "13 conversations = 2 referrals") can take the guesswork out of prospecting. If you want to build momentum, confidence, and income—this one's a must-watch.

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com

In this insightful episode of the Loan Officer Breakfast Club, Chris Johnstone breaks down how loan officers are generating real applications and appointments using custom AI tools, without needing to be tech experts. You'll hear how one strategy using custom GPTs led to over 150 booked appointments and 21 deals in just 30 days, all by tapping into the power of your database.

Learn how to build your own AI-powered mortgage assistant that recommends you, how to position it as a referral magnet, and why AI is quickly becoming the fourth referral partner in your business. Plus, hear real success stories from loan officers in the field, like Jared Manley pulling 11 deals from a focused call list and Amy DeBusk doubling her conversion rate by tracking her numbers and using AI to stay sharp.

If you're ready to stop overthinking and start taking action, this episode shows you how to use AI as a client-conversion engine starting today.

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com

In this power-packed LOBC session, Carl White and Owen Lee dive into what loan officers should be doing right now to set up a strong Q1 and the simple $10 strategy one LO used to instantly spark more agent conversations and drive referral deals.

Carl breaks down his personal "project minimum" filter for deciding where to invest time, revealing why he raised his threshold from $30K to $60K and how loan officers can do the same. Owen Lee brings the heat with a crucial market update following the Fed's November announcement, explaining how rate cut expectations were priced in and what happened when Powell shook investor confidence. If you're wondering whether to lock or float, this is a must-watch.

Plus: A major update on loan-level price adjustments (LLPAs) and why cash-out refis may become a major opportunity as the GSEs shift gears.

Don't miss this one. It's packed with strategic takeaways you can use immediately to grow your business.

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com

In this episode of the Loan Officer Breakfast Club, the crew dives deep into the critical difference between loan officers who grow consistently and those who struggle: the follow-up. If you're losing leads or not converting referrals, there's a high chance your follow-up system or lack of one is the culprit.

Meg, Jen, Steve, and Carl break down a high-converting follow-up cadence that any LO can implement today. You'll learn why a simple three-way text from a referral partner can boost contact rates, why taking an app over the phone builds trust faster, and how a 10-day check-in can save deals that would otherwise fall apart. Plus, shocking stats reveal just how slow the average loan officer really is, making it clear how easily you can stand out with speed and consistency.

If you're looking for practical, proven steps to grow your pipeline through smarter follow-up and agent collaboration, this session is packed with actionable advice. Watch now and tighten up your system before Q1 hits.

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com

If you knew each realtor meeting could be worth $2,571, how many calls would you make today? In this LOBC session, Carl White and the crew dive deep into the art of setting high-value appointments with real estate agents and break down why it all starts with your offer.

You'll hear exactly how Joanne used her network to build a steady Florida pipeline, how Teresa leveraged title company lists into 3 in-person meetings in a week, and the simple close that's getting proven results: "If I could, would you?"

This episode is packed with strategy, from how to identify qualified agents, to what language converts, to why a single meeting could yield $18K in business. Whether you're calling, texting, visiting open houses, or emailing, this session reveals how to lead with value and lock in appointments that convert.

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com