The 360 Experience

Feeling stuck, exhausted, or like you’re fighting to survive in this market? 

It’s not a secret that most originators are barely holding on right now. But here’s the brutal truth: if you’re not leveling up in EVERY aspect of your life, you’re getting left behind.

In this episode of The 360 Experience Podcast, Tim Braheem goes deep with Matt Bassitt, a top producer who had to rebuild his life and business after a personal crisis. They dive into what really moves the needle—not just for closing more deals but for building something meaningful. 

Matt’s approach to leadership, mindset, and resilience is the stuff they don’t teach you in business school—but the consequences of ignoring this can crush your business.

What you'll gain from this video:

1️⃣ Unshakeable Mindset: Forget “positive thinking.” Learn the routines and inner work Matt uses to thrive under pressure, stay focused, and attract clients with a high-energy presence that gets noticed.

2️⃣ Loyalty Like You’ve Never Seen: Want clients who come to YOU without shopping around? Matt’s got the blueprint on using simple, personal touches that create loyalty and make you unforgettable.

3️⃣ Purpose-Driven Leadership: Building a real business is more than numbers; it’s about creating impact. Matt shows how having a mission that matters can drive you further than money ever could.

➡️   ABOUT MATT BASSITT

Matt is a Branch Manager and Mortgage Advisor for Northwestern Home Loans in Bend, Oregon. He is licensed in seven states. His goal is to provide clients with an array of lending options to meet and exceed their expectations when purchasing or refinancing their home. He and his team are committed to serving their community with honesty, integrity and a commitment to ethical practices. When he's not working, Matt is extremely passionate about Save a Warrior and helping veterans dealing with PTS.

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In this episode of the 360 Experience Podcast, Tim Braheem takes center stage as both host and guest to dive deep into a crucial and timely topic: managing your database to capitalize on the current refinance boom. 

Tim shares his proven strategies for becoming a debt manager, guiding clients through the refinance process with precision and speed—because, as he explains, you make a living on purchases, but you retire on refinances.

If you're looking to build stronger client relationships and lock in more loans, this episode will equip you with the tools you need to thrive in today's market.

What you'll gain from this video:

1️⃣ Strike Rates & Speed: Learn how setting a strike rate can give you a competitive edge and allow you to move fast when rates drop.

2️⃣ Database Segmentation: Tim's proven method for categorizing clients so you know exactly who to call when opportunities arise.

3️⃣ The Power of Relationships: How proactive communication and debt management build loyalty, helping you stand out from competitors.

➡️  Ready to take action on Tim’s refinance strategies? Download the FREE Refinance Master Plan and learn how to get your clients prepped and ready, so you can move quickly when rates drop: https://www.theloanatlas.com/masterplan

➡️ ABOUT TIM BRAHEEM

With more than 25 years of experience as a highly successful mortgage professional, industry leader, educator, and life coach, Tim Braheem is committed to engaging with people on a deep level and helping them uncover the barriers they have placed in the way of having the level of success they deserve in both their business and personal lives.

➡️ SUBSCRIBE ►     / https://www.youtube.com/@The360ExperiencePodcast

➡️ FOLLOW THE LOAN ATLAS

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➡️ FOLLOW TIM BRAHEEM

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LinkedIn ►   https://www.linkedin.com/in/timbraheem

Mentioned in this episode:

Refi Master Plan

Craig Strent is the head of faculty for The Loan Atlas. He is an extremely gifted teacher and leader in the mortgage space. Craig is the former CEO & Co-founder of Apex Home Loans, a former Inc 5000 company one of Washingtonian’s 50 Great Places to Work in Greater Washington.

1. Alternative referral sources: How to build relationships with CPAs, financial advisors, and divorce attorneys.
2. Mastering scripting: Strategies to effectively overcome objections and communicate value.
3. Mining your past client database: Leveraging existing relationships for future business.
4. Leadership insights: Building a strong team and fostering a supportive culture.
5. Achieving life balance: Tips for managing your time and priorities in a demanding industry.

Craig speaks nationally on mortgage origination strategies and industry trends. He was consistently ranked among the Top 200 Loan Officers in the country throughout his origination career. He was voted Best of Bethesda numerous times, was named among the 100 Most Influential Mortgage Executives in America, and received life time achievement recognition by Washingtonian Magazine. Craig's current passion is teaching inside the mortgage industry and helping other originators through his involvement in the Loan Atlas. Craig enjoys spending time with his family, playing roller hockey, golfing, hiking with his dogs, visiting all DC has to offer, and traveling the world.

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In this episode Tim sits down with his long time friend, Barry Habib. During this conversation, Barry shares openly with Tim what his experience has been going through aggressive chemotherapy treatments while managing to continue working and looking for the joy in every day. In addition to sharing the details of his treatment, Barry brings his over 25 years of intensive experience to this episode where he and Tim discuss some current market trends relative to the past few years to give YOU insight on what you can be doing right now in this market.

1. What key metrics you should be looking to for interest rate insights.
2. Barry’s overview of what to expect rate behavior to be in the coming months.
3. The importance of applying your own intelligence to using AI for your benefit.
4. Why you MUST be informed about any and all adversities you experience in your life.
5. Barry’s inspiring story of navigating illness and how his mindset has been the key to overcoming adversity with joy.

Barry Habib is the founder and CEO of MBS Highway, the leading source of economic and interest rate education and information in the Mortgage Industry, National Best Selling Author of “Money In The Streets” and Nationally known economic expert on such shows as Fox Business and CNBC. Barry resides in Colts Neck, New Jersey and West Palm Beach, Florida but is constantly on the move speaking across the country. When he’s not traveling, he’s either hard at work at the MBS Highway office or spending time with his loving family and friends. In his free time, Barry enjoys watching sports and is an avid car enthusiast.

Ready to grow your mortgage origination business?

Join The Loan Atlas- an online learning platform and community that helps loan originators get more leads, close more loans, and build an annuity-like business.

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In this episode, Tim interviews Justice Roberts. Justice is a Founder and Mortgage Advisor at Renown Mortgage. He entered the mortgage industry in 2012 as a loan officer assistant and began originating full-time in 2015. Over the years, he has steadily grown his loan production, reaching $103 million in 2021 and on pace for $60 million in 2024. Justice specializes in residential mortgages for self-employed individuals, especially those with higher net worth and complex financial situations. His core values are service and communication. Justice strives to solve problems and educate his clients on the best possible solutions for their needs. He shared that one of his proudest moments was helping a business owner and veteran couple qualify for their dream home in just 8 days, despite market challenges and higher interest rates.

1. What you should be doing right now if you are a mortgage broker.
2. The importance of managing time and processes now in preparation for a refi boom.
3. A script to use to help a lower income borrower pivot to a higher rate solution.
4. Why you should consider your life planning success as equally important to your business planning.
5. The importance of spending time with yourself and searching for what you need for yourself.

At 31 years old and Justice a grateful husband to Brittney for 10 years and father to four wonderful children: Shiloh, Jonah, Samson, and Joshua (all boys). Coming from a large family with two parents, one older sister, and ten younger siblings, family time is incredibly important to Justice. He shared that, being a dad has always been his greatest joy. Justice has a strong interest in economics, a deep love for people, a passion for coaching, and a profound love for God, greatly influenced by his dad, who is a pastor. Outside of work, I enjoy playing acoustic guitar and singing, playing poor golf occasionally, and staying active in various sports.

Link to purchase Power vs. Force

Link to Purchase The Surrender Experiment

Link to purchase Letting Go

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Shant Banosian is Guaranteed Rate's #1 Loan Officer 9 years running, and the #1 Loan Officer nationwide 6 years running, with over 35,000 closed units and $10 billion in funded loans throughout his 20 year career. He has consistently been recognized for his high level of production, superior customer service and expert industry knowledge. He has been featured on Mortgage Professional America's Mortgage Global 100 list for 2020, 2021, and 2022 and is licensed in all 50 states.

1. What you should be doing right now if you're only closing 1-2 loans per month.
2. The importance of overcoming call reluctance and refining your phone presentation skills.
3. Why being easy to get ahold of can be a game changer for your business.
4. How to develop likability and trust early on with your new clients and referral partners.
5. The importance of being a mentor, advisor, and coach for clients and partners in this market.

Shant's goal is to simplify the mortgage process for his customers and make the home loan process easy to navigate. He and his team thoroughly educate their borrowers throughout the mortgage transaction, so they fully understand their options and feel comfortable with their chosen loan program. He also puts his clients ahead of the competition through his ability to close loans in record time.

Shant graduated from Bentley University with a Bachelor of Science degree. He grew up in Watertown, MA, and currently resides in Belmont with his wife and three daughters. Community involvement is a very important part of Shant's personal and professional life, and he is extremely proud of his Massachusetts upbringing. He is also heavily involved with Boston Children’s Hospital, The Greater Boston Food Bank and the Guaranteed Rate Foundation.

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With over 25 years of experience, Robert Coomer has become a prominent and influential figure in the mortgage industry. His passion for delivering a stress-free and high-quality mortgage experience has been the driving force behind his successful career.

1. How to maintain strong relationships with people contributing to your business.
2. The importance of building a memorable experience for your clients to keep them coming back.
3. How to use being a referral partner's second choice as a way to show your value.
4. The importance of having the right mindset to navigate difficult times in your business.
5. The importance of knowing how to structure difficult loans.

Robert Coomer is an incredible loan originator based in Las Vegas, Nevada. Robert's previous success in the mortgage industry was marked by a team of humble, empathetic, and approachable loan officers, processors, and support staff. Now serving as the Executive Vice President (EVP) at Citywide Home Mortgage, this legacy of expertise and dedication to client service continues, where the goal remains to listen twice as much as they speak and prioritize service above all.Under Robert's leadership, the company has perfected its approach to delivering exceptional service and innovative solutions to clients. From humble beginnings to its current status as a leading mortgage lender, Citywide's journey is a testament to its commitment to excellence.

For more information on how to join the largest community of like-minded originators, visit theloanatlas.com

With over 28 years in the Mortgage Business, Sam Rosenblatt brings a wealth of practical experience and knowledge to this conversation with Tim. Sam is a master of implementing systems and processes to expedite his workflow. He has been recognized by Scotsman Guide as one of the Top 200 Originators in America having closed over 6,000 units at over $2 Billion in production.

1. Why high level goal setting and emulating successful originators is your key to achieving greatness.
2. How to leverage simple hires to increase your availability and productivity.
3. How servicing a specific market segment can make you a community go to.
4. The importance of having a well maintained and monitored CRM.
5. What you should be doing right now to increase your loan volume in today's market.

Sam is a Sales Manager for USA Mortgage out of Saint Michaels, Maryland. Sam believes that buying a home is a major life event, likely the largest purchase a person will make. His chief focus is getting people into a mortgage that not only meets their needs today but also brings them long-term financial security. Sam prides himself on his ability to tackle unique lending situations and saving loans close to being denied by another lender. When he's not doing loans, Sam is extremely involved in his community, serving on the board of both LifeBridge Health and the Jemicy School in Maryland.

For more information on how to join the largest community of like-minded originators, visit theloanatlas.com

Thomas Blattau brings a wealth of knowledge to the real estate and mortgage industry. With over 15 years of experience in mortgages, 10 years in real estate, and 15 years in inventing in real estate ventures. Insights of every side of the transaction has helped shape him into an expert in the industry. His latest venture is a Regional Vice President with Leader 1 financial.

1. What you need to do to deepen your connection with Realtors right now.
2. The three entities you should be angling your sales to in this market.
3. The common denominators of successful originators in today's market.
4. A method to access a realtor's ability to refer you business.
5. How to use DISC Personality traits to refine your sales presentation.

Since moving to Tampa in 2005, Thomas has made lots of friends playing sports. From softball, to volleyball, to basketball, to golf, there is always something active and competitive that grabs his attention. In 2010, he met his wife playing softball. In 2014 they were blessed with a son, named Maddox. Now he enjoys spending quality time with his family at Maddox’s sporting events. Over the past 5 years, Thomas has really jumped back into competitive golf and is currently running a yearly tournament for the mortgage industry called the MIV cup. It is a special time each year to do something he loves and yet engage with some of top professionals in the industry.

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Tim sits down with Steve Dorfman. Steve was the Chief Experience Officer for Apex Home Loans and is now the head of community for The Loan Atlas. With a long history of working in customer service, Steve brings an incredible attention to detail to all aspects of the customer journey. While with Apex, Steve led the charge in elevating their Net Promoter Score (NPS) to a sustained high of 96. In addition, he was instrumental in implementing internal changes which earned Apex the designation of “Best Place to Work” in Washingtonian Magazine, The Washington Business Journal, and The Washington Post.

1. How to turn a negative customer experience into a net positive
2. Four elements to turn a new prospect into an advocate for your business
3. The difference between meeting and anticipating consumer needs
4. The importance of communication to get repeat business and referrals
5. The importance of positive feedback in fostering employee success

Transitioning from the hospitality industry in 1995, Steve Dorfman spent the next 11 years selling Acuras. Acutely aware of the long-standing stigma associated with car salesmen, Steve entered the business at age 23 determined to elevate the profession by intentionally crafting thoughtful and remarkable experiences for his prospects and clients. His unwavering commitment to a customer-centered process paid off:

Steve earned "Salesman of the Year" seven years in a row, maintained a six-figure income from a 35-hour workweek, and achieved a Customer Satisfaction Index rating in the top 1% nationally. He worked by appointment only, with repeat clients and referrals accounting for 70% of his business. More than two decades later, Steve’s best practices are still taught by corporate trainers. Steve and his wife, Maggie, live in Maryland (just outside of Washington, DC) with their two children. During the summer, they enjoy gathering with family and friends on their ski boat at Lake Anna in Virginia.

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