If you're struggling with call reluctance or unsure how to start more referral relationships, this episode will change everything. Chris Johnstone lays out a simple yet powerful formula—Value + Offer + Ask = $—that takes the pressure off your outreach and helps you create real traction with qualified agents.

You’ll learn:

• Why leading with value makes follow-up calls effortless

• How to structure an offer that gets agents to say “yes”

• The subtle art of the ask that naturally leads to business

• Plus: how automation and AI make it easy to stay consistent without burning out

Whether you're brand new or a seasoned pro, this strategy will simplify your focus and grow your pipeline fast. Watch now and start applying this today.

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com

In today’s Breakfast Club, Owen Lee broke down why a potential rollback of the CFPB’s loan officer compensation rule—something many originators think they want—could actually be catastrophic for the industry. While it sounds freeing to allow LO comp flexibility, Owen explains that without a complete overhaul of the rule itself, simply eliminating enforcement could set loan officers up for future lawsuits and financial pain.

He dives into how the CFPB is quietly opening the door to possible changes via an advanced notice of proposed rulemaking and what that could mean for comp structures. If you’re a loan officer who wants more control over your pay or has ever been frustrated by the current restrictions—this is a must watch conversation with critical insights about what’s coming and what to watch out for.

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com

On today’s show, loan officers got an exclusive look at the brand-new AI Jenny Demo—built specifically for Realtors but designed to make your job easier. If you’ve ever struggled to explain the value of MoveTube to an agent, this tool changes the game.

The Jenny AI Demo is exactly what you, as a MoveTube member, will be able to send to agents you want to work with. It’s a polished, interactive experience that walks them through everything—how MoveTube helps their listings stand out, how it gets sellers excited, and why they’ll want to use it. Jenny even answers their questions in real time.

You don’t need to pitch. Just send the demo and let Jenny handle the rest.

Want to see what your agents will experience? Register for the Loan Officer version here: https://movetubestudio.com/jenny-lo-d...

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com

In this episode of the Loan Officer Breakfast Club, video marketing expert Josh Pitts reveals exactly how LOs can dominate on social media using just their phone. From why short-form video is crushing right now, to the three must-do strategies for building credibility and getting attention, Josh shares a clear and actionable roadmap.

You’ll learn:

• Why “visibility equals credibility” (and how to get both fast) • What not to say in your videos

• How to turn FAQs into lead-generating posts

• Why Facebook and Instagram still rule for real estate audiences

• The easiest way to start creating video today—with no tech skills

Want help creating great content fast?

Check out the app here: https://shreditapp.com/ and use code LOBC to save 25%.

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com

In today’s market, being great isn’t enough—you have to be first. On this episode of the Loan Officer Breakfast Club, Kevin Broughton drops a game changing insight: we’re not just in the mortgage business anymore—we’re in the I’m First Business. He breaks down why 79% of borrowers go with the first lender they speak to, and what that means for loan officers trying to grow in a competitive market.

Kevin challenges us to reframe our strategy: it’s not about turkey recipes or waiting for rates to drop—it’s about showing up first with value. If you’re not proactively reaching out, someone else is, and they’re winning business you could’ve had. Don’t miss this powerful mindset shift and how to implement it with tools that give you a true edge.

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com

In this episode of the Loan Officer Breakfast Club, Chris Johnstone reveals how the CRM doesn’t just store your data—it actually evaluates your business and identifies what's broken. Even better, it shows you exactly how to fix it with one click. From flagging outdated business listings to boosting your trust and authority online, this tool helps loan officers get found, convert more leads, and stay compliant—all without manual effort.

Want to build a business that works for you, not the other way around? Jump on every Friday at noon ET at http://builditwithchris.com.

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com

In this episode of the Loan Officer Breakfast Club, Owen Lee dives into one of the most overlooked keys to growing your business: real client follow-up. He breaks down why relying solely on email drip campaigns just doesn’t cut it anymore. If you're not calling your past clients or actively monitoring your database for activity, you're leaving money on the table.

Owen explains the importance of building systems that go beyond automation—like scheduling regular check-in calls and setting up alerts to catch when past clients are back in the market. This isn't theory—it’s the kind of actionable strategy that keeps loan officers top-of-mind and earning repeat business.

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com

In this episode of the Loan Officer Breakfast Club, Chelsea Gardner drops a crucial insight that could completely reshape how you run Facebook ads. Spoiler alert: it's not about selling. Chelsea explains how running targeted ads that showcase who you are—not just what you offer—can actually create stronger connections with agents and prospects. Whether it’s a quick clip of your kid’s ballgame or a peek at your backyard garden, it all builds trust.

If you're a loan officer trying to stand out without sounding like a broken sales pitch, this is the episode you need to see.

Get Chelsea’s Meta Ad Targeting Guide here: http://fullyalignedmarketing.com/metaguide

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com

Call reluctance is killing your pipeline—and Kevin Gillespie is here to fix it. In this powerful LOBC session, Kevin dives into the psychology behind why 95% of loan officers hesitate to pick up the phone—and what to do about it. He outlines the science of fear, the role of dopamine in motivation, and shares how to rewire your brain with proven tactics used by top-performing professionals.

You’ll learn:

• Why scripts alone aren’t the answer

• The real role of the subconscious in sabotaging your sales efforts

• How to build confidence and consistency through influence

• Stories of LOs who went from stuck to scaling, including one who jumped from 1 to 17 loans in a year

Don’t miss Kevin’s free webinar on July 30th to dive deeper into the “Crushing Call Reluctance” system: http://callreluctanceclass.com

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com

Struggling to break into tight-knit real estate teams? In today's show, we dive deep into proven strategies for connecting with and becoming the go-to lender for real estate teams, even if they're already working with someone else. Hear firsthand experiences from successful loan officers who leveraged the MoveTube platform to open doors and secure lasting relationships with real estate agents. Plus, learn how MoveTube’s innovative, AI-driven demos with AI Jenny make it easier than ever to showcase your unique value and stand out in a crowded market. Want to experience MoveTube for yourself?

Get your 24/7 AI-driven demo here: https://movetubestudio.com/jenny-lo-demo-registration

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com