Most loan officers wait too long to hire a caller—and it's costing them business. In this episode, Carl White breaks down exactly how to deploy a "Freedom Caller" into your business the right way. From who to hire, what they need to say, an how to train them, Carl shares the complete blueprint that's already laid out inside the MMA platform.

You'll see what kind of results to expect (hint: they're impressive), why most LOs struggle with implementation, and how a properly trained Freedom Caller can quickly fill your calendar with agent appointments and boost your closings. If you're not an MMA member yet, check out http://freedomplanningcall.com to learn more.

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com

In this powerful session, Chris Johnstone breaks down how ChatGPT and AI assistants are quickly becoming the central hub for everything we do—email, social media, CRMs, work platforms, and beyond. We're heading toward a near future where voice-activated AI on your phone, glasses, or other devices will handle a major portion of your daily tasks.

For loan officers, the choice is clear: stay ahead or get left behind. Chris shares exactly how to position yourself on the leading edge—starting with using AI to chase down refinance business for free. Don't miss this glimpse into how AI will reshape your workflow, your outreach, and your growth.

Learn more: http://ailotraining.com/

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com

In this episode of the Loan Officer Breakfast Club, Owen Lee breaks down why now is the time to lock loans before the government reopens. With critical reports like jobs data, CPI, and PPI all pending release, the market is effectively flying blind—and once the floodgates open, volatility is almost guaranteed.

Owen explains why bonds tied to higher rates (like 7%) aren't moving and how savvy loan officers can take advantage of market movement in lower-rate bands. He also shares how minimal price adjustments can dramatically lower rates and boost borrower interest, especially around the magic 6% mark. If you're serious about locking smart and selling more effectively, this episode delivers actionable insights you don't want to miss.

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com

In this powerful episode of the Loan Officer Breakfast Club, we're joined by Roberto Monaco, CEO of Influenceology, for a masterclass in storytelling that sells.

If you're a loan officer or real estate professional looking to connect deeper, close more deals, and present with more confidence — this is a must-watch. Roberto breaks down his "7 C's" framework for crafting stories that influence and convert, showing you how to structure your message so it's not just heard... but felt.

This session was so packed with value, we went 15 minutes over — and no one left! You'll walk away with actionable strategies you can use today in your conversations, presentations, videos, and more.

BONUS: Visit https://influenceology.com, drop your contact info in the pop-up, and get "10 Stories That Sell" – absolutely free!

Reach out to Roberto directly at [email protected]

Like, comment, and subscribe for more game-changing LOBC content!

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com

#LoanOfficer #StorySelling #MortgageMarketing #LOBC #RobertoMonaco #Influenceology

If you've ever been stumped by a commercial loan request, this episode introduces the perfect solution. Kelly Dutton from One Click Commercial joins the Loan Officer Breakfast Club to break down how loan officers can tap into a wide array of commercial financing products without needing to become a commercial expert themselves.

From SBA loans, multi-unit, mixed-use, hospitality, land acquisition, development, franchises, and even cannabis-related deals, Kelly's team handles the heavy lifting—including structuring, underwriting, and lender matchmaking. Best of all, you stay involved, retain your client, and get paid up to 30% of the commission earned.

Whether it's a $50,000 fix-and-flip or an $18 million construction project, Kelly's got it covered. Want to find out how you can start monetizing these leads without spending hours chasing investors or paperwork?

Learn more and get connected with Kelly: http://workwithoneclick.com/

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com

Loan officers, this one's a game-changer. In today's episode of the Loan Officer Breakfast Club, Chris Johnstone breaks down a full workflow—powered by AI—that's helping LOs book refinance appointments at scale. We're talking 69 appointments in just 10 days from a proven system that combines phone calls, automated follow-up, and a customizable ChatGPT assistant that works for you 24/7.

Chris walks you step-by-step through how to set it up, what prompt to use, and how to turn this into a powerful referral tool that can be shared with Realtors, past clients, and even on social media. If you're ready to leverage AI to fill your pipeline, this is the episode to watch.

To learn more and get started, visit: http://loappointments.com/

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com

In this episode of the Loan Officer Breakfast Club, Megan Pavone from ARF Financial lays out an incredibly simple way for LOs to add a new revenue stream—without doing any extra work. If you know business owners who need capital, just send them to Megan. If she funds the loan, you get paid 8 points. That's it.

No licensing required. No complicated process. Just a quick intro, and Megan handles everything from there. She walks through how the referral process works, what kinds of businesses qualify, and how you can start getting paid for the deals you're probably already stumbling across.

Want to partner up or learn more? Visit: http://workwitharf.com/

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com

In this episode of the Loan Officer Breakfast Club, Justin Hubbert from Park Place breaks down how loan officers can win big by partnering with Park Place for fix and flip loans, builder loans, bridge loans, and more. Whether you're new to private lending or looking to grow your pipeline, this session reveals why Park Place is a must-have in your toolkit.

Frank Garay shares how Park Place helped him launch a successful private lending business, emphasizing how easy and profitable the process is—even for clients with little to no experience. Justin explains how these commercial-purpose loans avoid RESPA/TRID, close fast, and provide repeat business potential with investors who may do multiple deals a year. From 100% rehab financing to soft credit pulls and nationwide reach (except Nevada), the opportunity is massive.

Ready to add real value and consistent income to your business?

Start now at: http://workwithparkplace.com/

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com

If you've ever felt like agents are ghosting you, this episode breaks down exactly why it happens—and how to fix it. The truth? Most loan officers talk too much about their product and not enough about what really matters to agents. In this Breakfast Club session, Frank Garay, Steve Kyles, and Carl White unpack how listening—not pitching—wins relationships.

They dive deep into what "honor" really means in business conversations and why leading with curiosity is your best sales strategy. You'll also hear how to show value instead of just talking about it—like using stats and scripts to prove how you follow up, close on time, and help agents grow.

Ready to replace awkward silence with genuine conversations that convert? Learn how to change the game and start building real partnerships.

Need help implementing the strategies? Visit http://dailysuccessplan.com/ to get started.

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com

In this powerful episode of the Loan Officer Breakfast Club, Brandon Barnum breaks down a game-changing way to grow your business: getting certified as a Raving Referrals trainer. If you've been struggling with what to say in realtor presentations or how to consistently attract new referral partners, this training offers the plug-and-play solution you've been waiting for.

Certified trainers get access to a proven curriculum that realtors rate 9.5/10 for value, a system that tracks engagement and generates warm follow-up opportunities, and done-for-you marketing tools to fill the room. Best of all, certification is geographically exclusive—meaning only one trainer per 500,000 population area. If you want to own your territory, now's the time to act.

Start your path to becoming a certified trainer here: http://referralchampion.com/lobc

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com