Welcome to Loan Officer Leadership, your #1 podcast for Loan Officers who are looking for structure and success.

AI isn’t the future—it’s already reshaping how consumers search for homes and loan officers. Are you being recommended… or replaced?

In this episode, your host Steve Kyles and AI/tech expert Chris Johnstone break down what every loan officer needs to know about Google’s latest AI announcement, how ChatGPT is changing buyer behavior, and what it means for your visibility, pipeline, and long-term business strategy. 

Here’s what you’ll learn in Part 1: 

• Why Google’s Gemini rollout just changed search forever 
• How to start showing up in AI-driven search results—before your competition 
• The 4 things every loan officer must do now to stay relevant in an AI-first world 
• The exact daily workflow Chris uses to train AI to recommend you 

If you want to stay ahead of the curve, be the loan officer AI recommends, and protect your brand from becoming invisible… this episode is your roadmap. 

Book a free strategy call with Chris’s team at AIMortgageDeals.com  Need a tactical daily plan and scripts? Go to FreedomPlanningCall.com

Don’t forget to subscribe to the Loan Officer Leadership Podcast so you’ll never miss an episode

Welcome to Loan Officer Leadership, your #1 podcast for Loan Officers who are looking for structure and success.

What if the next generation wants to buy a home—but just doesn’t believe they can?

In this episode, your host, Steve Kyles is joined by Kristen Messerli, co-founder of FirstHomeIQ, a nonprofit on a mission to bridge the financial literacy gap and equip Millennials and Gen Z with the confidence and tools to become homeowners. 

You’ll learn: 

• The top 3 reasons younger buyers feel stuck—and how to help them take the next step 
• Why trust and education are the currency of modern marketing 
• How loan officers can plug into the solution through FirstHomeIQ’s Ambassador Program 
• Ways to build long-term pipeline by showing up as a local educator—not a salesperson 

If you're passionate about impact, community, and pipeline growth, this conversation will show you how to turn all three into action. 

Learn more at firsthomeiq.com/ambassador.

Don’t forget to subscribe to the Loan Officer Leadership Podcast so you’ll never miss an episode!

Welcome to Loan Officer Leadership, your #1 podcast for Loan Officers who are looking for structure and success.

Ever feel like your business is running you instead of the other way around? 

In this episode, your host, Steve Kyles shares the 3 game-changing shifts that helped him (and countless others) go from chaos to clarity—and build a consistent, scalable mortgage business. 

You’ll learn: 

• Why a clear daily plan is your greatest advantage—and what it must include 
• The 5 metrics every loan officer should track weekly to predict closings 
• How to finally let go of the “hero role” so your team and business can grow 
• What to do when you’re stuck in survival mode and need a reset 

Want help putting this into action?  Grab your seat at NewMMAMasterclass.com to go deeper with Steve, or book a free call at FreedomPlanningCall.com to see if the 8-Week Bootcamp is right for you. 

Don’t forget to subscribe to the Loan Officer Leadership Podcast so you’ll never miss an episode!

Welcome to Loan Officer Leadership, your #1 podcast for Loan Officers who are looking for structure and success.

The way people search for mortgage professionals is changing—and if you’re not positioning yourself to be found in AI platforms like ChatGPT, you’re already falling behind. 

In this episode, your host, Steve Kyles is joined by tech and AI strategist Chris Johnstone to unpack how loan officers can build a brand that shows up inside AI searches—just like they would in Google results.

You’ll learn how to create AI-friendly content that increases visibility, establishes authority, and drives future business. 

Here’s what you’ll learn in this episode: 

• A 4-step prompt strategy to train AI to recognize and recommend you 
• How to use AI to create blogs, video scripts, social posts—and repurpose them across platforms 
• Why “being found in AI” is today’s version of ranking first on Google 
• The #1 mistake most LOs make with content (and how to fix it fast) 

Want help getting your brand ranked in AI search?  Visit LoanOfficerBrand.com to grab a free prompt and book a strategy call with Chris’s team. 

Don’t forget to subscribe to the Loan Officer Leadership Podcast so you’ll never miss an episode!

Welcome to Loan Officer Leadership, your #1 podcast for Loan Officers who are looking for structure and success.

What if just $5 a day could keep your name in front of every past client and referral partner—without annoying anyone?

In this episode, your host, Steve Kyles is joined by targeted ad strategist Chelsea Gardner to break down how loan officers can stay top of mind using low-budget, high-impact Facebook and Instagram ads. 

You'll learn:  • Why most LOs lose business from past clients without knowing it  • How to humanize your ads with lifestyle content that converts  • The simple formula for rotating fresh ads that people actually engage with  • How to use “Dynamic Creative” inside Meta to find what works best  • What kind of content gets the most response (and how to generate it with ChatGPT) 

Whether you’re just getting started or looking to level up your ad game, this episode will show you how to farm your list the right way—and make your marketing work on autopilot. 

Want hands-on help? Visit fullyalignedmarketing.com to grab one of Chelsea’s limited private coaching spots. 

Don’t forget to subscribe to the Loan Officer Leadership Podcast so you’ll never miss an episode!

Welcome to Loan Officer Leadership, your #1 podcast for Loan Officers who are looking for structure and success.

In Part 2 of this candid conversation, Ryan Pope dives deeper into what drives Steve Kyles to consistently show up and lead at a high level.

Steve shares how overcoming limiting beliefs, mastering your calendar, and surrounding yourself with the right people are critical to long-term success—both professionally and personally.

Get ready for powerful insights, practical strategies, and a reminder that success is less about talent and more about daily discipline. 

If you haven’t heard Part 1 yet, make sure to listen to that first!

Don’t forget to subscribe to the Loan Officer Leadership Podcast so you’ll never miss an episode!

Welcome to Loan Officer Leadership, your #1 podcast for Loan Officers who are looking for structure and success.

In this special episode, Ryan Pope flips the script and interviews Steve Kyles about his personal journey—from humble beginnings to leading one of the top mortgage coaching communities in the country.

You’ll hear how Steve first entered the business, what lessons he learned the hard way, and why mastering consistent prospecting is the key to building predictable income.

This candid, coffee-meeting-style conversation is packed with real stories, actionable advice, and powerful mindset shifts you don't want to miss.

Stay tuned for Part 2 coming soon! 

Don’t forget to subscribe to the Loan Officer Leadership Podcast so you’ll never miss an episode!

Welcome to Loan Officer Leadership, your #1 podcast for Loan Officers who are looking for structure and success.

Your past clients want to hear from you. They just forgot you’re still in the business.

In this episode, your host, Steve Kyles shares a simple system to turn old relationships into new referrals—without cold-calling or sounding salesy.

If you’ve been silent for too long, this is the wake-up strategy you’ve been waiting for. 

Here’s what you’ll walk away with: 

• The stat that’s costing you repeat closings—and how to fix it 
• The exact reactivation system Stephanie used to restart her pipeline 
• The 4-step Retargeting Rhythm: Teach, Tell, Touch, Sell 
• How to reconnect with your sphere without being pushy 

If you’re tired of watching your database go cold, book a strategy call now at www.FreedomPlanningCall.com. 

And when you do, you’ll receive the Warm List Activator—a simple tool to uncover 50+ people who already know, like, and trust you but haven’t heard from you in a while. 

This episode wraps up the 4-part mini-series on building predictable income.  Now it’s time to take action. 

Don’t forget to subscri

Welcome to Loan Officer Leadership, your #1 podcast for Loan Officers who are looking for structure and success.

If you’ve been hovering around 5–7 loans a month and can’t seem to break through, this episode is going to shift everything. 

The problem isn’t lack of effort.  It’s lack of structure. 

In this episode, your host, Steve Kyles explains why most loan officers are stuck in reactive mode—letting their inbox, incoming referrals, and distractions run the day.

Top producers don’t work harder. They work from a clear, consistent rhythm. 

In this episode, you’ll learn: 

• Why your pipeline feels unpredictable—even when you're busy 
• The 7 essential weekly activities top closers never skip 
• How structure leads to confidence, clarity, and consistent closings 
• What you’re losing every month by not tracking or following up 

If you’re ready to stop living deal to deal and start building predictable income, this is your next step. Book your free strategy call now at www.FreedomPlanningCall.com and get the Warm List Activator—a proven worksheet to uncover 50+ warm relationships in your database that could turn into closings. 

Because you don’t need more motivation, you need a better system. 

Don’t forget to subscribe to the Loan Officer Leadership Podcast so you’ll never miss an episode!

Welcome to Loan Officer Leadership, your #1 podcast for Loan Officers who are looking for structure and success.

In this episode, your host, Steve Kyles dives deep into how top-producing loan officers are generating 2 to 3 referrals every single day from their sphere of influence.

He shares a proven daily success plan that focuses on meaningful conversations rather than cold calls.

He also emphasizes the importance of tracking your activity and provides actionable steps to help you take control of your business.

Discover the simple math behind effective outreach and learn how to transform your business by having just 13 strategic conversations a day.

Book your free strategy call now at www.FreedomPlanningCall.com and get the Warm List Activator—a simple worksheet to unlock the goldmine sitting in your phone.

Don’t forget to subscribe to the Loan Officer Leadership Podcast so you’ll never miss an episode!