Take the free Predictable Income Map quiz at predictableproducer.com/quiz. Five questions, two minutes. Find out exactly which of the 5 stages you are in and what is keeping you there. 

Why did Steve build the Predictable Producer Challenge?

In this special launch-day episode, Steve shares the story behind the challenge, the lessons learned from 24 years in the mortgage business, and the real reason so many loan officers stay stuck on the income roller coaster.

The problem isn’t a lack of talent. It’s not the market. And it’s not another script, tactic, or shiny object.

It’s the absence of a predictable operating system.

Steve breaks down the five core pillars of the Predictable Producer framework: identity, activity, database, calendar, and conversion... and explains how they work together to create consistent results without the constant highs and lows that frustrate so many loan officers.

If you've ever wondered why some loan officers seem to build momentum year after year while others keep starting over, this episode will give you a clear look at the difference. 

Ready to build a predictable production system? The 5-Day Predictable Producer Challenge walks you through identity, the math, your warm list, your calendar, and the exact ask, one day at a time. On demand. Start today at predictableproducer.com/challenge. 

Take the free Predictable Income Map quiz at predictableproducer.com/quiz. Five questions, two minutes. Find out exactly which of the 5 stages you are in and what is keeping you there. 

This is the last episode before the door opens.

In this episode, Steve breaks down exactly what’s inside the Predictable Producer 5 Day Challenge and why it was built to help loan officers finally get off the roller coaster of inconsistent production. 

You’ll hear:

• Who the challenge is designed for 
• Why identity is the foundation of predictable production 
• How knowing your numbers removes uncertainty 
• Why your database is bigger than you think 
• How to build a livable calendar without burnout 
• The simple framework for asking for the business consistently 

This isn’t motivation.

It’s a practical system built to help you create momentum, consistency, and clarity in your business.

The Predictable Producer 5 Day Challenge goes live Monday, June 1 at 7AM Central. The first 50 people in get it at $297. After that, the price moves to $497.

To be one of the first 50 and lock in the founder price, visit: www.predictableproducer.com/challenge

Where to go next:

Not sure where your income is leaking? Start here, free, 2 minutes:

www.predictableproducer.com/quiz

Ready to install the system, 5-Day Predictable Producer Challenge:

www.predictableproducer.com/challenge

Join the free community, Loan Officer Leadership on Skool:

skool.com/loan-officer-leadership

Together we win.

Ready to build a predictable production system? The 5-Day Predictable Producer Challenge walks you through identity, the math, your warm list, your calendar, and the exact ask, one day at a time. On demand. Start today at predictableproducer.com/challenge. 

Take the free Predictable Income Map quiz at predictableproducer.com/quiz. Five questions, two minutes. Find out exactly which of the 5 stages you are in and what is keeping you there. 

Most loan officers don’t have a lead problem.
They have a list problem.

In this episode, Steve breaks down one of the biggest mindset shifts behind building a predictable mortgage business: the money is already in your database.

After rebuilding his business from a “broken list” and returning to originating less than a year ago, Steve shares the lessons, systems, and perspective shifts that helped him create consistent momentum again.

You’ll learn:

• Why you probably don’t need more cold leads 
• How your current database is bigger than you think 
• The real power of staying top of mind with past clients 
• Why 87% of mortgage business comes from referrals and repeat clients 
• The shocking stat about how many clients return without nurturing 
• Why progress beats perfection every single time 

This episode is a powerful reminder that the relationships you already have may be the key to your next level of production.

Where to go next:

Not sure where your income is leaking? Start here, free, 2 minutes:

predictableproducer.com/quiz

Ready to install the system, 5-Day Predictable Producer Challenge:

predictableproducer.com/challenge

Join the free community, Loan Officer Leadership on Skool:

skool.com/loan-officer-leadership

Together we win.

Ready to build a predictable production system? The 5-Day Predictable Producer Challenge walks you through identity, the math, your warm list, your calendar, and the exact ask, one day at a time. On demand. Start today at predictableproducer.com/challenge. 

Take the free Predictable Income Map quiz at predictableproducer.com/quiz. Five questions, two minutes. Find out exactly which of the 5 stages you are in and what is keeping you there. 

What if the biggest thing holding you back in business… isn’t your market, your rates, or your leads?

What if it’s your identity?

In this deeply personal episode, Steve shares the moment that changed the trajectory of his career… sitting at his desk writing down words he didn’t even believe yet. 

You’ll hear:

• How past negative experiences silently shape future expectations 
• Why fear of prospecting is usually rooted in identity, not skill 
• The difference between behavior modification and true transformation 
• Why most loan officers stay stuck in cycles of inconsistency 
• The powerful shift from Have → Do → Be to Be → Do → Have
• How becoming the right person changes the activity you’re willing to do 

Steve also shares real stories from the early years of his mortgage career... the pressure, the fear, the desperation, and the breakthrough that helped him become a predictable producer.

This episode is about more than prospecting. It’s about becoming the person capable of building the business and life you were called to create.

Where to go next:

Not sure where your income is leaking? Start here, free, 2 minutes:

predictableproducer.com/quiz

Ready to install the system, 5-Day Predictable Producer Challenge:

predictableproducer.com/challenge

Join the free community, Loan Officer Leadership on Skool:

skool.com/loan-officer-leadership

Together we win.

Ready to build a predictable production system? The 5-Day Predictable Producer Challenge walks you through identity, the math, your warm list, your calendar, and the exact ask, one day at a time. On demand. Start today at predictableproducer.com/challenge. 

Take the free Predictable Income Map quiz at predictableproducer.com/quiz. Five questions, two minutes. Find out exactly which of the 5 stages you are in and what is keeping you there. 

Most loan officers believe the mortgage business is naturally unpredictable.

One month is great.
The next month feels slow.
And nobody ever explains how to create consistency.

In this episode, Steve shares the breakthrough that changed everything: predictable income comes from predictable activity.

You’ll learn:

• Why most loan officers stay stuck in “high highs and low lows” 
• The simple shift from chaos to predictability 
• How tracking activity changes your production 
• The 5 shifts that helped Steve rebuild production from the ground up 
• Why the right structure creates freedom... not restriction 

Steve also shares how he rebuilt his business from a broken database and no active referral relationships to over $80,000 in monthly personal revenue in just 8 months by following a repeatable process.

This episode is the foundation for becoming a Predictable Producer.

Where to go next:

Not sure where your income is leaking? Start here, free, 2 minutes:

predictableproducer.com/quiz

Ready to install the system, 5-Day Predictable Producer Challenge:

predictableproducer.com/challenge

Join the free community, Loan Officer Leadership on Skool:

skool.com/loan-officer-leadership

Together we win.

Ready to build a predictable production system? The 5-Day Predictable Producer Challenge walks you through identity, the math, your warm list, your calendar, and the exact ask, one day at a time. On demand. Start today at predictableproducer.com/challenge. 

Take the free Predictable Income Map quiz at predictableproducer.com/quiz. Five questions, two minutes. Find out exactly which of the 5 stages you are in and what is keeping you there. 

JOIN THE COMMUNITY: skool.com/loan-officer-leadership
The free room for loan officers done running on hope.

A lot of loan officers believe top producers are just naturally charismatic.

But what if the real difference isn’t personality… it’s process?

In this episode, Steve breaks down why some loan officers stay stuck at 2–4 loans a month while others consistently close 15, 20, or even 30+ loans… regardless of market conditions. 

You’ll learn:

• Why personality may get the appointment, but process keeps the relationship 
• The “same way every time” system top producers rely on 
• How predictable producers eliminate inconsistency 
• Why identity and action have to work together 
• The mindset shift that creates long-term growth and momentum 

This episode is a powerful reminder that consistency beats charisma, and predictable success comes from repeatable habits.

Steve also shares details about the new resources and community being built for loan officers who want more structure, consistency, and predictable growth.

Where to go next:

Not sure where your income is leaking? Start here, free, 2 minutes:

predictableproducer.com/quiz

Ready to install the system, 5-Day Predictable Producer Challenge:

predictableproducer.com/challenge

Join the free community, Loan Officer Leadership on Skool:

skool.com/loan-officer-leadership

Together we win.

Ready to build a predictable production system? The 5-Day Predictable Producer Challenge walks you through identity, the math, your warm list, your calendar, and the exact ask, one day at a time. On demand. Start today at predictableproducer.com/challenge. 

Take the free Predictable Income Map quiz at predictableproducer.com/quiz. Five questions, two minutes. Find out exactly which of the 5 stages you are in and what is keeping you there. 

Why are some loan officers thriving right now while others are stuck?

Same market. Same rates. Same products.
But completely different results.

In this episode, Steve breaks down the 4 key habits he’s seeing from loan officers who are building consistent, predictable production in today’s market. 

You’ll learn:

• Why most loan officers don’t actually have a lead problem 
• The importance of knowing your numbers 
• How top producers are activating their database instead of chasing strangers 
• Why asking for the business changes everything 
• The power of structure, systems, and predictable routines 

This episode is all about building a business that doesn’t rely on motivation, market conditions, or luck.

Steve also shares details about a brand-new movement and training experience being built specifically for loan officers who want more consistency, structure, and predictable growth.

Where to go next:

Not sure where your income is leaking? Start here, free, 2 minutes:

predictableproducer.com/quiz

Ready to install the system, 5-Day Predictable Producer Challenge:

predictableproducer.com/challenge

Join the free community, Loan Officer Leadership on Skool:

skool.com/loan-officer-leadership

Together we win.

Ready to build a predictable production system? The 5-Day Predictable Producer Challenge walks you through identity, the math, your warm list, your calendar, and the exact ask, one day at a time. On demand. Start today at predictableproducer.com/challenge. 

Take the free Predictable Income Map quiz at predictableproducer.com/quiz. Five questions, two minutes. Find out exactly which of the 5 stages you are in and what is keeping you there. 

Two loan officers. Same market. Same rates. Both working hard.

One is building something predictable. One is starting over every month.

The difference isn't motivation. It's not time. It's not even leads.

It's order.

The producer didn't get smarter. They got sequenced. Identity. Math. Week. List. Conversations. Rhythm. In that order. Skip a step and the system breaks. Run them in order and the system runs you.

In this episode I walk through the actual difference between building a predictable mortgage business and starting over every month. The math (25 outbound calls, 10 real conversations, 10 asks for the business, 2 relational referrals). The order. The decision, not the choice.

Something opens May 18. I'm building a path for loan officers who are done running on hope and ready to run on a system. Same door for everyone, including the producer already doing 15 loans a month.

Where to go next:

Not sure where your income is leaking? Start here, free, 2 minutes:

predictableproducer.com/quiz

Ready to install the system, 5-Day Predictable Producer Challenge:

predictableproducer.com/challenge

Join the free community, Loan Officer Leadership on Skool:

skool.com/loan-officer-leadership

Together we win.

Ready to build a predictable production system? The 5-Day Predictable Producer Challenge walks you through identity, the math, your warm list, your calendar, and the exact ask, one day at a time. On demand. Start today at predictableproducer.com/challenge. 

Take the free Predictable Income Map quiz at predictableproducer.com/quiz. Five questions, two minutes. Find out exactly which of the 5 stages you are in and what is keeping you there. 

For 20 years I've coached loan officers on tactics. Scripts. Math. Activity. And it works. For a while. Then it stops feeling good. We blame the strategy and move on to the next one. The cycle repeats.

A few months ago I started meeting my twin brother on Thursday mornings at 7 AM. Just discipleship. No agenda. And what came out of those conversations cracked open something I had been missing in coaching for two decades.

The activity wasn't broken. The order was.

Most coaching teaches you to DO before you've decided who to BE. So you force the activity. It becomes behavior modification. And it quits at Day 22.

In this episode I share the story behind what I'm building right now. The discipleship model. The Be Do Have framework. The "you don't have to believe to belong" frame. And the path I'm inviting loan officers onto starting May 18.

If you're done running on hope and ready to run on a system, the room is opening.

Where to go next:

Not sure where your income is leaking? Start here, free, 2 minutes:

predictableproducer.com/quiz

Ready to install the system, 5-Day Predictable Producer Challenge:

predictableproducer.com/challenge

Join the free community, Loan Officer Leadership on Skool:

skool.com/loan-officer-leadership

Together we win.

Ready to build a predictable production system? The 5-Day Predictable Producer Challenge walks you through identity, the math, your warm list, your calendar, and the exact ask, one day at a time. On demand. Start today at predictableproducer.com/challenge. 

Take the free Predictable Income Map quiz at predictableproducer.com/quiz. Five questions, two minutes. Find out exactly which of the 5 stages you are in and what is keeping you there. 

You’re not losing deals because of your rates.

You’re losing them because of speed.

In this episode, Steve breaks down why speed to the lead is one of the biggest competitive advantages in today’s market, and how a simple shift in availability and response time can dramatically increase your closings.

You’ll learn:

• Why “9 to 5” thinking is costing you deals 
• How fast responses win in multiple-offer situations 
• What top producers do differently on nights and weekends 
• The real meaning of being a true partner to agents 
• How to implement a simple system: Touch the Lead, Touch the Partner

This isn’t about working more, it’s about being available when it matters most.

Because in today’s market, the first one to respond… wins. 

Where to go next:

Not sure where your income is leaking? Start here, free, 2 minutes:

predictableproducer.com/quiz

Ready to install the system, 5-Day Predictable Producer Challenge:

predictableproducer.com/challenge

Join the free community, Loan Officer Leadership on Skool:

skool.com/loan-officer-leadership

Together we win.

Ready to build a predictable production system? The 5-Day Predictable Producer Challenge walks you through identity, the math, your warm list, your calendar, and the exact ask, one day at a time. On demand. Start today at predictableproducer.com/challenge.