Welcome to Loan Officer Leadership, your #1 podcast for Loan Officers who are looking for structure and success.

The way people search for mortgage professionals is changing—and if you're not positioning yourself to be found in AI platforms like ChatGPT, you're already falling behind.

In this episode, your host, Steve Kyles is joined by tech and AI strategist Chris Johnstone to unpack how loan officers can build a brand that shows up inside AI searches—just like they would in Google results.

You'll learn how to create AI-friendly content that increases visibility, establishes authority, and drives future business.

Here's what you'll learn in this episode:

• A 4-step prompt strategy to train AI to recognize and recommend you
• How to use AI to create blogs, video scripts, social posts—and repurpose them across platforms
• Why "being found in AI" is today's version of ranking first on Google
• The #1 mistake most LOs make with content (and how to fix it fast)

Want help getting your brand ranked in AI search? Visit LoanOfficerBrand.com to grab a free prompt and book a strategy call with Chris's team.

Don't forget to subscribe to the Loan Officer Leadership Podcast so you'll never miss an episode!