This kickoff episode of The Loan Officer Marketing Podcast launches a 12-week live training series designed to turn traditional LOs into AI-powered producers. Chris breaks down how ChatGPT, Grok, and Gemini are already recommending loan officers — and how to position yourself to get referrals directly from AI before your competitors even wake up to it.

You'll learn:

• Why Google search will lose massive market share — and how AI referrals are already funding loans today
• The daily habit every LO must start NOW to build authority with the large language models
• How to structure your ChatGPT account so it learns you as the expert lender it should recommend first

If you want to be the LO AI recommends — not replaces — listen to this episode now.

FIF Ghobadian went from being denied for her own mortgage to funding over $250M/year — and she's on track for $350M next year. In this episode, she reveals the exact strategy that made her the #1 go-to lender inside top Compass offices without cold calls, ads, or dancing on TikTok.

You'll learn:

• How FIF consistently gets 80%+ of her volume from top real estate agents — and the 3-minute presentation she uses to win offices fast
• Her newsletter + Tuesday tips system that keeps both agents & past clients glued to her brand week after week
• The "duty mindset" database strategy that quietly produces refinance deals — and why most LOs completely blow this

If you're a loan officer who wants to model a truly scalable, relationship-driven business — listen to this episode now.

Erica Bille went from solo originator to consistently growing her mortgage business using four scalable pillars — database marketing, qualified agent partnerships, live Concierge phone follow-up, and SEO + AI to get organic inbound deals. In this episode, she breaks down how she's stacking predictable deal flow without burning herself out making calls all day.

Here's what you'll learn:

• Her exact database calling system that generated 14+ refinance deals from past clients — with AI + human collaboration.
• How she's booking 5–7 agent appointments a week using a concierge caller and a value-based script agents actually say yes to.
• Why she's already getting refi clients from Google — and how her ChatGPT rankings are about to start firing off real leads next.

If you're a loan officer serious about scaling with systems — not stress — this is a must-listen.

In this episode, Chris Johnstone interviews Kevin Kenerson — one of the top 100 loan officers in the U.S. — who reveals the exact process behind turning realtor partnerships into consistent, high-quality deal flow. Kevin shares how his relationship-first approach fuels nearly all of his production, even in a shifting market.

Here's what you'll learn:

• 80% Referral Model: How Kevin built a purchase-driven business that thrives on long-term realtor relationships instead of rate chasing.
• Post-Closing Power Plays: How housewarming parties and small, thoughtful gifts spark organic referrals and repeat clients.
• Scaling with AI: The tools and automations Kevin uses — including AI callers and MyHomeIQ — to stay in touch with thousands of contacts effortlessly.

Listen now to learn how Kevin's system consistently fills his pipeline and keeps him ranked among the nation's top producers.

In this episode of The Loan Officer Marketing Podcast, host Chris Johnstone sits down with Frank Garay to uncover one of the biggest breakthroughs in mortgage marketing — how A.I. and ChatGPT are now recommending local loan officers directly to consumers.

Chris reveals how loan officers can position themselves to be recommended by A.I., the same way top producers once dominated Google reviews and rankings. This conversation is packed with practical insights, examples, and real success stories from the front lines of this A.I. revolution.

Key Takeaways:

• From Google to A.I. Search: Why consumers are shifting from Google searches to A.I. assistants like ChatGPT and Grok — and how that impacts your mortgage business.
• How to Train A.I. to Recommend You: The simple steps to "teach" A.I. that you're the expert in your loan niche so it confidently refers borrowers to you.
• Real Success Stories: How top-ranked loan officers are already receiving fully completed mortgage applications directly from A.I. referrals.

Listen to the full episode now to learn how to get A.I. to recommend you as the go-to lender in your market.

In this episode of The Loan Officer Marketing Podcast, Chris Johnstone sits down with top-performing loan officer Jarrod Manley to reveal how he used the Loan Officer CRM and the Mortgage Marketing Animals Call Blitz system to generate nine applications and a HELOC from just 32 phone calls in a single day.

Jarrod shares how embracing AI, following proven systems, and keeping the right mindset helped him reignite his database and turn old leads into funded deals.

Here's what you'll learn:

• How to reignite your database: Step-by-step insights into Jarrod's Call Blitz process that produced real refinance and HELOC opportunities.
• The power of AI in loan origination: How Jarrod uses ChatGPT inside his CRM to refine scripts, emails, and follow-up messages.
• Mindset & consistency: Why embracing technology, staying positive, and taking massive action separates top producers from everyone else.

Listen now and discover how to combine proven call systems with AI-powered tools to turn conversations into closed loans!

In this episode of the Loan Officer Marketing Podcast, Chris Johnstone sits down with industry leader Tony Umholtz to uncover practical strategies for growing your mortgage business in today's shifting market. From managing your database to building meaningful realtor partnerships, Tony shares proven methods that are helping his team thrive.

What you'll learn in this episode:

• Refi Opportunities: How to identify and act quickly on refinance prospects before rates shift again.
• Database Management: Why personal, authentic outreach beats automation when nurturing your past clients.
• Realtor Partnerships & Habits for Success: How Tony builds lasting relationships, maintains balance, and stays at the top of his game after 20+ years in the business.

Don't miss this conversation packed with wisdom for both new and seasoned loan officers.

In this episode of the Loan Officer Marketing Podcast, Chris Johnstone reveals how loan officers can leverage artificial intelligence and Google's AI search features to generate consumer direct leads that close at the same ratio as referrals. Discover why AI is changing the mortgage industry forever and how you can position your business to win.

What you'll learn in this episode:

• AI-Powered Lead Generation – How to get recommended by ChatGPT, Grok, and Google AI for loan types like refinances, VA loans, and reverse mortgages.
• Proven Strategies & Case Studies – Real client results showing million-dollar funded deals and 17–22% close ratios from AI-recommended leads.
• Step-by-Step Authority Building – Practical tips on prompts, indexing content, and using platforms like Reddit to prove authority to AI.

Listen now and learn how to harness AI and Google to dominate your local mortgage market!

In this powerhouse episode of The Loan Officer Marketing Podcast, host Chris Johnstone sits down with Lauren Maxwell, one of the nation's top-producing mortgage professionals (Ranked #54 on Scotsman Guide), to uncover her 38-year journey from zero knowledge in mortgages to consistently funding over $150 million annually.

Whether you're just getting licensed or you're scaling your mortgage empire, Lauren's no-fluff, boots-on-the-ground insights will supercharge your mindset, marketing, and referral relationships.

In This Episode, You'll Discover:

• Lauren's #1 career advice for new LOs (and why she ignores college degrees when hiring)
• Her referral marketing system that drives over 130 closings per month from community events, agents, and first-time buyers
• How to dominate your local market by being everywhere (with real-world examples and tactics)

Like this episode? Drop a 5-star review, share with your team, and subscribe so you never miss a new episode.

Know a loan officer who needs inspiration? Forward this episode to them—it could change their career.

In this powerful episode, host Chris Johnstone sits down with Carl White, one of the most respected voices in the mortgage industry, to reveal how AI is transforming the way loan officers generate leads, close deals, and build long-term referral partnerships. If you're looking to future-proof your business and get an edge in today's competitive market, you won't want to miss this conversation.

You'll Learn:

• AI for Open Houses: How to use AI voice agents to instantly qualify open house leads and fill your calendar with appointments.
• Compliance & Best Practices: What AI can and can't do legally when it comes to applications—and how to stay compliant.
• Winning Referrals with AI: Why AI-powered interactions impress agents and borrowers, making them eager to send you business.

Watch now to discover how you can start using these strategies today to grow your mortgage business with AI and referrals.

Hit the Subscribe button so you never miss an episode, drop a comment with your biggest takeaway, and visit LoanOfficerBrand.com to grab your free AI mortgage prompts that will help you close more loans and build stronger referral partnerships.