In this powerhouse episode of The Loan Officer Marketing Podcast, host Chris Johnstone sits down with Lauren Maxwell, one of the nation’s top-producing mortgage professionals (Ranked #54 on Scotsman Guide), to uncover her 38-year journey from zero knowledge in mortgages to consistently funding over $150 million annually.

Whether you're just getting licensed or you're scaling your mortgage empire, Lauren’s no-fluff, boots-on-the-ground insights will supercharge your mindset, marketing, and referral relationships.

In This Episode, You’ll Discover:

• Lauren’s #1 career advice for new LOs (and why she ignores college degrees when hiring)
• Her referral marketing system that drives over 130 closings per month from community events, agents, and first-time buyers
• How to dominate your local market by being everywhere (with real-world examples and tactics)

Like this episode? Drop a 5-star review, share with your team, and subscribe so you never miss a new episode.

Know a loan officer who needs inspiration? Forward this episode to them—it could change their career.

In this powerful episode, host Chris Johnstone sits down with Carl White, one of the most respected voices in the mortgage industry, to reveal how AI is transforming the way loan officers generate leads, close deals, and build long-term referral partnerships. If you’re looking to future-proof your business and get an edge in today’s competitive market, you won’t want to miss this conversation.

You’ll Learn:

• AI for Open Houses: How to use AI voice agents to instantly qualify open house leads and fill your calendar with appointments.
• Compliance & Best Practices: What AI can and can’t do legally when it comes to applications—and how to stay compliant.
• Winning Referrals with AI: Why AI-powered interactions impress agents and borrowers, making them eager to send you business.

Watch now to discover how you can start using these strategies today to grow your mortgage business with AI and referrals.

Hit the Subscribe button so you never miss an episode, drop a comment with your biggest takeaway, and visit LoanOfficerBrand.com  to grab your free AI mortgage prompts that will help you close more loans and build stronger referral partnerships.

In this episode of the Loan Ops and Marketing Podcast, host Chris Johnstone interviews Oleg Tkach, one of the top-producing loan officers in the country. Oleg shares how he scaled from #75 to #41 on Scotsman’s Guide by transforming his approach to agent relationships, marketing, and team-building—despite a rising rate environment.

What You'll Learn:

• How to grow your business by thinking like a marketer, not just a loan officer.
• The 4 levels of real estate agent relationships—and how to earn primary status over time.
• Why getting licensed in multiple states helped Oleg tap into new markets and add $100M in volume.

BONUS: Oleg breaks down his 3-step formula for having your best year ever in ANY market.

If you’re ready to scale your mortgage business with proven strategies from one of the best in the industry, don’t miss this episode.

Subscribe, leave a review, and share this with a fellow loan officer!

In this episode of The Loan Officer Podcast with Chris Johnstone, discover how to double your referrals from your database and unlock new high-value referral partner relationships every single month—all using AI and The Loan Officer CRM.

You’ll learn:

• The Loan Officer Launch – How to wake up your past client and lead database with an irresistible AI tool that drives referrals.
• AI Database Activator – A year-long, automated workflow that nurtures clients, asks for referrals, and creates new referral partner opportunities monthly.
• Scalable AI Conversations – How to handle hundreds of client and partner conversations at once without lifting a finger.

If you’re ready to get more business from the people who already know, like, and trust you—and start building partnerships with real estate agents, financial planners, and other professionals—this episode is your blueprint.

Watch now and see how you can launch this system in your business risk-free: https://LoanOfficerCRM.ai/offer

In this episode of the Loan Officer Marketing Podcast with Chris Johnstone, discover how AI voice agents are transforming the mortgage industry and why loan officers who implement now are getting more qualified appointments, stronger realtor relationships, and closing more deals.

Here’s what you’ll learn:

• Turn Missed Calls into Closed Loans: How AI voice answering captures every lead, qualifies them instantly, and books them on your calendar — without you picking up the phone.
• Dominate Open Houses with AI: Use AI check-in agents to partner with top listing agents, pre-qualify buyers, and get a steady stream of motivated borrowers.
• Proven Agent Appointment System: How to access and market to a qualified agent list, rotate irresistible offers, and book realtor meetings every week.

If you’re a loan officer who wants more deals from the leads you already have — without chasing them down — this is a must-watch episode.

Special Offer: Visit LoanOfficerCRM.ai/offer to waive your $297 setup fee and get your AI voice agent running in under 30 days.

In this episode, Chris Johnstone sits down with Brandon Barnum, CEO of HOA.com and author of Raving Referrals, to reveal how loan officers can scale their realtor relationships and grow a consistent referral pipeline using proven systems, events, and community strategies.

Here’s what you’ll learn in this powerful episode:

• How to fill rooms with realtors and teach high-value referral classes (without reinventing the wheel)
• The trusted team strategy that turns your vendors into active referral partners
• How one loan officer got paid back in 60 days just by positioning themselves as an expert in front of local realtors

Whether you're a seasoned mortgage pro or looking to grow your realtor referral base, this episode is packed with plug-and-play strategies that work in any market.

Watch the full episode and learn how to grow your mortgage business through referrals:

Leave a 5-star review and share with another loan officer who needs to hear this!

In this episode, Chris Johnstone and Steve Kyles reveal the exact process for getting ChatGPT to recommend you to high-quality mortgage leads. If you're a loan officer looking to future-proof your business and tap into the next big wave of consumer-direct traffic, this is a must-watch.

Here’s what you’ll learn:

• How to train ChatGPT to recognize you as a local mortgage expert
• The daily strategy to build AI authority and boost referrals
• A simple, repeatable method to generate leads using prompt stacking and discoverable chats

Ready to turn AI into your #1 referral partner?

Watch the full episode now and get your 5 free prompts at https://www.loanofficerbrand.com

Subscribe for weekly mortgage marketing insights to grow your business with AI, automation, and proven referral systems.

In this powerhouse episode of the Loan Officer Podcast, Chris Johnstone sits down with mortgage industry legend JJ Mazzo, a consistent top producer in the Scotsman Guide Top 100 and author of the newly released book Perseverance Principles. JJ reveals the personal journey behind his success—from losing everything in 2009 to building a $250M+ mortgage business—and shares the real-world tactics that work right now.

• How JJ uses leveraged events to generate 20–30 leads in 90 minutes
• The simple calendar system JJ uses to call 100+ realtors a day
• Why the real value of social media is not what you think—and how to dominate with personal relationships

Whether you're just starting out or a seasoned originator, this is a masterclass on grit, growth, and getting deals done.

Watch the full episode now to learn how to scale your business, avoid burnout, and dominate your local market.

Grab JJ’s new book at https://www.perseveranceprinciples.com

Don’t forget to subscribe and turn on notifications so you never miss an episode!

In this episode of the Loan Officer Podcast, Chris Johnstone joins Frank Gray to break down how AI is fundamentally changing the mortgage industry—and how forward-thinking loan officers are already using it to get direct referrals from ChatGPT.

Discover the new AI tools, strategies, and automations that help you:

• Stand out as the top expert in your local market
• Build relationships with ChatGPT and become the go-to loan officer it recommends
• Automate your content, marketing, and follow-ups to close more deals with less effort

This episode is a must-watch for loan officers who don’t want to get left behind. You’ll walk away with real examples and practical steps to start generating leads from AI today.

Get your free AI starter prompts at: https://loanofficerbrand.com

Subscribe to never miss an episode and turn on the bell for alerts! Drop your questions or insights in the comments—we’d love to hear from you!

In this high-impact episode, host Chris Johnstone interviews Kory Kavanewsky, the #23 ranked Loan Officer in the United States according to Scotsman’s Guide for 2024. Kory shares how he built a $280M+ mortgage business with just three core lead sources—financial advisors, realtors, and his database—and how his obsession with process creates a five-star experience every time.

You’ll learn:

• The one question Kory asks every client that makes 5-star reviews almost automatic
• How building relationships with financial planners turns you into a trusted advisor (and lead magnet)
• His tangible direct mail and social engagement system that keeps past clients coming back year after year

Listen now to learn how Kory Kavanewsky, one of the top LOs in the nation, structures a $280M/year business without chasing cold leads.

Want more top-producing insights like this every week?

Subscribe now at LoanOfficerPodcast.com and never miss an episode.