Want to close more loans without chasing cold leads? In this episode, Chris Johnstone reveals how top loan officers are using AI and automation to dominate local search and turn Google and ChatGPT into consistent referral engines.

 

You’ll discover:

 

• The #1 overlooked system for generating 5-star Google reviews that skyrocket your local visibility and trust.
• How to automate client follow-up using AI to consistently earn referrals and reviews from every deal.
• The secret to ranking on ChatGPT and Google using content, reviews, and CRM workflows that compound your authority over time.

 

Listen now and get the full blueprint that our top clients use to generate inbound calls from qualified buyers—and see how you can do the same.

 

Visit LOReferrals.com to book your free strategy call.

 

Don’t forget to like, subscribe, and turn on notifications so you never miss a chance to grow your mortgage business with the latest AI and marketing strategies.

How Loan Officers Can Use AI & Backlinks to Rank #1 on Google and ChatGPT, & Close More Deals

Learn how top mortgage professionals are using AI and high-authority backlinks to rank #1 on Google and ChatGPT—and close more deals in today’s competitive market. If you're a loan officer or mortgage broker looking to generate high-quality leads, dominate local SEO, and grow your referral network, this episode breaks it all down.

 

What You’ll Learn:

 

• How to reverse engineer your local competitors to boost your rankings
• The backlink strategy that helps mortgage pros get featured on Google and ChatGPT
• How to get your business listed on Fox, NBC, and major news sites for SEO power
• The role AI plays in content, authority, and online visibility
• Proven methods to attract more clients and close more loans using SEO

 

This is the proven SEO and AI strategy used by today’s top-producing loan officers to stay ahead of the competition and close more loans.

Ready to get your mortgage business ranked? Book a free strategy call now at www.LOReferrals.com

AI and search are now the gatekeepers of high-quality mortgage referrals. In this episode, we break down how loan officers can leverage AI-powered local SEO strategies to show up where it counts—Google, ChatGPT, and voice assistants.

 

Here’s what you’ll learn:

 

• The #1 Factor AI Looks For - How local business directory consistency (NAP: Name, Address, Phone Number) impacts your ranking and referrals—and why most loan officers are getting it wrong.
• The “Proximity Expansion” Hack - How to dominate your entire metro area (not just your zip code) by publishing local content that teaches AI to recommend you.
• Fixing Your Google Business Profile Once and For All - Why outdated or mismatched listings kill your authority—and how our $49 tool inside the Loan Officer CRM fixes and protects your brand automatically.

 

Want to know where you currently rank inside ChatGPT and Google for mortgage referrals?

 

Visit LoanOfficerReferrals.com to book a free consultation and unlock your visibility report.

 

Or listen now at LoanOfficerPodcast.com and subscribe so you don’t miss the next lesson in this powerful AI visibility series.

In this episode of the LoanOfficerPodcast.com, Chris Johnstone reveals how AI and Google search are quickly becoming the top referral sources for high-quality mortgage leads—and how YOU can tap into them. Learn how loan officers are leveraging AI prompts and SEO to build trust, authority, and pipeline—all without paid ads.

 

What You’ll Learn:

 

• The 4 key ranking factors Google and ChatGPT use to decide who shows up first (E-E-A-T)
• How to use AI prompts to generate weekly content that gets referrals from both humans and AI
• Real-life success stories of loan officers closing deals from ChatGPT referrals

 

If you’re ready to build AI-powered authority and generate more referrals, visit https://www.LoanOfficerCRM.ai to get your free SEO + ChatGPT Visibility Report and book a strategy call with our team.

AI isn't the future—it's already reshaping how borrowers find their mortgage lender. In this powerful episode, Chris Johnstone shows you how to turn ChatGPT, Google, and your online presence into your most consistent and scalable lead sources.

 

• Discover how one loan officer funded a $1M+ deal from ChatGPT search—without running a single ad
• Why Google reviews and AI rankings are your new referral proof—and how to get both working for you
• The 3-pillar strategy to dominate referrals from your database, agents, and AI search engines

 

Ready to see how you rank in AI search and get a custom game plan to boost your visibility?

 

Get your free report now at LOReferrals.com and book a strategy call with our team.

In this must-listen episode, Chris Johnstone sits down with Adam Crosley to uncover how he grew from solo originator to a high-performing team closing over 200 loans a year—despite a low average loan size and a rural market.

 

You'll get to learn:

 

• The exact systems Adam used to scale from 5 to 38+ closings per month
• Why referrals from past clients convert 3x better than realtor leads—and how he leverages that
• How he uses live events, agent pyramids, and automation to deepen realtor relationships at scale

 

Whether you're closing 3 deals or 30, this episode will show you what it takes to grow with systems, not stress.

SEO, Social Proof & Press Releases that Get You Found in ChatGPT & Gemini.

 

If you’re a loan officer looking to dominate your local market, this is the episode you can’t afford to skip. Chris Johnstone breaks down the most practical, tactical ways to build AI authority online—so when homebuyers ask ChatGPT or Gemini who to trust, your name comes up first.

 

In this episode:

 

📌 How to reverse engineer AI search results to rank your mortgage business.

 

📌 The power of Google Business reviews and where AI pulls its recommendations from.

 

📌 How national press releases can give you unbeatable local authority.

 

👉 Don’t get left behind—start building your AI presence today.

 

Watch the full episode now and take the first step toward becoming an AI-powered top producer. 🔗 Subscribe, share, and leave a review if this helped you get ahead!

AI just changed how people search—and it’s transforming the mortgage industry faster than anyone expected. In this must-listen episode, Carl White & Chris Johnstone break down what Google’s new Gemini AI rollout means for lead generation, online visibility, and your reputation as a loan officer. This is your roadmap to your new AI powered mortgage marketing plan. 3 Key Takeaways:

• Gemini AI is changing the game – 70% of search traffic is no longer clicking websites. Learn how to be the loan officer AI recommends instead.
• How to train AI to see you as the expert – Turn every client question into an opportunity to build online authority.
• Done-for-you workflow to dominate AI search – Discover the simple system to turn emails into blog posts, videos, social media content, and AI-friendly assets.

Visit LoanOfficerBrand.com for the free AI Prompt Kit and LoanOfficerCRM.ai/offer for the CRM with unlimited agent data. Thank you for listening!

In this episode, Chris Johnstone interviews Peter Pessetto, a real estate coach who joined Adam Crosley's mortgage team to build deep, scalable agent relationships—without ever taking a loan app. Here’s what you’ll learn:

• The exact education-first system Peter uses to book agent appointments and generate qualified referrals—up to 216 from a single conversation.
• How to reactivate old leads and partner databases using workflows that actually close deals (even from leads over 6 months old).
• The simple CRM organization tip that led to a 95% increase in past client business.

Don't miss this episode! Want to copy Peter’s system and automate it inside your own mortgage business? Visit LoanOfficerCRM.ai to get started today—30-day money-back guarantee, no questions asked.

3 Key Takeaways:

• AI Is the New Search Engine:

With up to 50% of searches projected to shift from Google to AI platforms like ChatGPT, loan officers must optimize their digital presence to be found by name and niche in AI search results.

• Hunting vs. Farming Strategy:

Daily prospecting feeds your business today (“hunting”), but consistent content creation and digital branding build long-term authority and referrals (“farming”).

• How to Train the AI to Recommend You:

Use a structured prompt process—Role, Goal, Task, Information—to create weekly content that not only builds your online footprint but teaches AI to trust and recommend you.

Want to start getting referrals from AI search engines like ChatGPT?   Visit LoanOfficerBrand.com to get your free AI content prompt and book a call with our team to see if AI SEO is the right fit for your mortgage business.