This week on LoanOfficerPodcast.com, Chris Johnstone breaks down one of the most important industry shifts we will experience in our lifetime: the rise of AI-powered search, customer service, and referral generation.

We're no longer talking theory. AI is already recommending mortgage lenders, generating full 1003 applications, and reshaping how homebuyers shop for real estate and financing. Chris explains why this transition will move faster than Google's rise — and what loan officers must do now to stay relevant and win.

3 Big Takeaways:

• AI is becoming the new search engine: Homebuyers are already asking ChatGPT who to work with — and choosing its recommendations.
• Authority scoring now determines who AI recommends: Loan types, local content, and weekly training signals shape whether AI sees you as an expert.
• This shift is moving fast — faster than the Google era: Loan officers who adapt early will dominate. Those who wait risk becoming the next Blockbuster. Don't fall behind the curve. This episode could be the competitive edge you need in 2025. 👉 Watch now on LoanOfficerPodcast.com and get ahead of the AI revolution.

In this episode of LoanOfficerPodcast.com, Chris Johnstone sits down with Charles Williams — a powerhouse who went from bankruptcy to structuring $50M–$150M commercial deals and building one of the most trusted capital market networks in the country.

You'll learn:

• How to create your own best customer. Charles explains how he built a lending model powered by his nonprofit, student housing acquisitions, and tax-exempt bond financing—unlocking consistent, high-quality commercial deals.
• Turning adversity into opportunity. Hear how a bankruptcy pushed Charles to master finance, pivot into commercial lending, and capitalize on the Jobs Act SBA First Mortgage Guarantee Program when most banks ignored it.
• Winning in today's AI-driven market. Charles breaks down how top capital markets players (including Morgan Stanley) are using AI to analyze complex transactions—and why being the expert in your niche is more important than ever.

This episode is a masterclass in reinvention, market awareness, and building a reputation that keeps opportunity flowing—no matter the economy. Loan officers who want to elevate their game will not want to miss it.

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In this behind-the-scenes episode, Chris Johnstone welcomes a new team member and walks them through exactly how Connection Incorporated helps loan officers dominate their markets. From mastering referrals to leveraging A.I. automation, you'll see how top producers are growing their businesses faster than ever — without chasing low-quality leads.

3 Key Takeaways:

• The 4 Pillars of Growth — How to build your mortgage business using referrals from your database, real estate agents, deals in process, and A.I. search engines like ChatGPT.
• Automation that Works — Discover how the Loan Officer A.I. CRM runs your marketing, calling, and follow-ups automatically.
• Done-for-You Success System — Learn how our North American concierge team makes calls, books appointments, and helps clients close more loans every month.

See exactly how we help loan officers build consistent, referral-based growth using proven systems and cutting-edge A.I. tools.

In this episode of The LoanOfficerPodcast.com, Chris Johnstone and Carl White dive deep into the future of mortgage marketing and how AI is transforming the industry. Discover why AI-driven consumer behavior is creating a massive opportunity for early adopters and how to get ranked inside ChatGPT before your competition even realizes what's happening.

3 Key Takeaways:

• Why AI search engines like ChatGPT could replace Google as the go-to place borrowers search for loan officers.
• How loan officers are already funding real deals directly from AI-recommended leads.
• The exact steps to train AI to recommend your business so you can capture the next wave of mortgage consumers.

Listen now on LoanOfficerPodcast.com and learn how to become an AI-powered loan officer before everyone else catches up.

This kickoff episode of The Loan Officer Marketing Podcast launches a 12-week live training series designed to turn traditional LOs into AI-powered producers. Chris breaks down how ChatGPT, Grok, and Gemini are already recommending loan officers — and how to position yourself to get referrals directly from AI before your competitors even wake up to it.

You'll learn:

• Why Google search will lose massive market share — and how AI referrals are already funding loans today
• The daily habit every LO must start NOW to build authority with the large language models
• How to structure your ChatGPT account so it learns you as the expert lender it should recommend first

If you want to be the LO AI recommends — not replaces — listen to this episode now.

FIF Ghobadian went from being denied for her own mortgage to funding over $250M/year — and she's on track for $350M next year. In this episode, she reveals the exact strategy that made her the #1 go-to lender inside top Compass offices without cold calls, ads, or dancing on TikTok.

You'll learn:

• How FIF consistently gets 80%+ of her volume from top real estate agents — and the 3-minute presentation she uses to win offices fast
• Her newsletter + Tuesday tips system that keeps both agents & past clients glued to her brand week after week
• The "duty mindset" database strategy that quietly produces refinance deals — and why most LOs completely blow this

If you're a loan officer who wants to model a truly scalable, relationship-driven business — listen to this episode now.

Erica Bille went from solo originator to consistently growing her mortgage business using four scalable pillars — database marketing, qualified agent partnerships, live Concierge phone follow-up, and SEO + AI to get organic inbound deals. In this episode, she breaks down how she's stacking predictable deal flow without burning herself out making calls all day.

Here's what you'll learn:

• Her exact database calling system that generated 14+ refinance deals from past clients — with AI + human collaboration.
• How she's booking 5–7 agent appointments a week using a concierge caller and a value-based script agents actually say yes to.
• Why she's already getting refi clients from Google — and how her ChatGPT rankings are about to start firing off real leads next.

If you're a loan officer serious about scaling with systems — not stress — this is a must-listen.

In this episode, Chris Johnstone interviews Kevin Kenerson — one of the top 100 loan officers in the U.S. — who reveals the exact process behind turning realtor partnerships into consistent, high-quality deal flow. Kevin shares how his relationship-first approach fuels nearly all of his production, even in a shifting market.

Here's what you'll learn:

• 80% Referral Model: How Kevin built a purchase-driven business that thrives on long-term realtor relationships instead of rate chasing.
• Post-Closing Power Plays: How housewarming parties and small, thoughtful gifts spark organic referrals and repeat clients.
• Scaling with AI: The tools and automations Kevin uses — including AI callers and MyHomeIQ — to stay in touch with thousands of contacts effortlessly.

Listen now to learn how Kevin's system consistently fills his pipeline and keeps him ranked among the nation's top producers.

In this episode of The Loan Officer Marketing Podcast, host Chris Johnstone sits down with Frank Garay to uncover one of the biggest breakthroughs in mortgage marketing — how A.I. and ChatGPT are now recommending local loan officers directly to consumers.

Chris reveals how loan officers can position themselves to be recommended by A.I., the same way top producers once dominated Google reviews and rankings. This conversation is packed with practical insights, examples, and real success stories from the front lines of this A.I. revolution.

Key Takeaways:

• From Google to A.I. Search: Why consumers are shifting from Google searches to A.I. assistants like ChatGPT and Grok — and how that impacts your mortgage business.
• How to Train A.I. to Recommend You: The simple steps to "teach" A.I. that you're the expert in your loan niche so it confidently refers borrowers to you.
• Real Success Stories: How top-ranked loan officers are already receiving fully completed mortgage applications directly from A.I. referrals.

Listen to the full episode now to learn how to get A.I. to recommend you as the go-to lender in your market.

In this episode of The Loan Officer Marketing Podcast, Chris Johnstone sits down with top-performing loan officer Jarrod Manley to reveal how he used the Loan Officer CRM and the Mortgage Marketing Animals Call Blitz system to generate nine applications and a HELOC from just 32 phone calls in a single day.

Jarrod shares how embracing AI, following proven systems, and keeping the right mindset helped him reignite his database and turn old leads into funded deals.

Here's what you'll learn:

• How to reignite your database: Step-by-step insights into Jarrod's Call Blitz process that produced real refinance and HELOC opportunities.
• The power of AI in loan origination: How Jarrod uses ChatGPT inside his CRM to refine scripts, emails, and follow-up messages.
• Mindset & consistency: Why embracing technology, staying positive, and taking massive action separates top producers from everyone else.

Listen now and discover how to combine proven call systems with AI-powered tools to turn conversations into closed loans!