In this episode of Loan Officer Marketing, Paul Abraham—an industry veteran with over 31 years of mortgage experience—reveals the secrets to building a thriving mortgage business. Paul shares why most new loan officers struggle, how to proactively generate business instead of waiting for referrals, and how social media can be a game-changer in building authority and attracting clients. Whether you're a new loan officer or a seasoned pro looking for fresh strategies, this episode is packed with actionable insights that can take your business to the next level.

What You’ll Learn in This Episode:

• Hunt Like You’re Hungry – Stop Waiting for Business to Come to You - Paul stresses that success comes from actively seeking out opportunities instead of relying on realtors to send business your way. He shares strategies to stay in control of your pipeline and generate leads consistently, ensuring that you never feel stuck waiting for deals to come through.

• Build Realtor Partnerships by Offering Value, Not Just Asking for Deals - Paul explains how to create real value for realtors. By helping them market for-sale-by-owner properties, providing leads and listings, and positioning yourself as a resource, you can form long-term, mutually beneficial relationships.

• Leverage Social Media & Facebook Groups to Establish Authority -  Paul shares how he built the “New Loan Officer Group” on Facebook into a community of over 50,000 members by focusing on education and support. He explains how any loan officer can create a highly targeted Facebook group centered around a specific niche, allowing them to become a go-to expert in their market. Loan officers can use social media as a powerful tool for referrals and business growth.

Tune in now to learn how to take control of your mortgage business, attract more clients, and build lasting partnerships!

In this episode of The Loan Officer Marketing Podcast, we dive into a powerful strategy that helped our guest, Steve, generate 11 new potential qualified realtor referral relationships in just one month! Steve shares his unique approach to networking with real estate agents by leveraging open houses, personal engagement, and strategic follow-ups.

What You’ll Learn in This Episode:

• The Open House Playbook: How to identify the right agents, start conversations, and position yourself as a valuable mortgage partner.

• The Power of Follow-Ups: Proven follow-up techniques to nurture relationships and increase your chances of getting referrals.
• Leveraging CRM & Data: How to use The Loan Officer A.I. CRM to streamline your outreach and track your progress effectively.

If you're looking to build a steady pipeline of real estate referral partners, this is an episode you can’t afford to miss!

In this episode of The Loan Officer Marketing Podcast, Vince Queen reveals how he used AI and podcasting to book 6 top-producing real estate agents in just one month—creating a steady stream of referral opportunities. He shares his exact process for securing high-value conversations, positioning himself as a mortgage expert, and turning interviews into long-term referral relationships.

What You’ll Learn in This Episode:

• AI-Powered Preparation: How Vince uses ChatGPT to instantly generate podcast scripts, research tax benefits, and structure expert-level conversations in minutes.

• Podcasting as a Referral Machine: The exact script he uses to get 50% of invited agents to say yes.

• Scaling Trust & Authority: How these conversations build credibility, deepen relationships, and generate ongoing referrals.

Want a proven strategy to book high-value realtor meetings and grow your mortgage business? This episode is a must-listen!

In this episode of Loan Officer Marketing podcast, Nate Carver shares his proven strategies for building a successful mortgage business through innovative marketing, proactive networking, and disciplined sales practices. 

Tune in to learn:

• The Power of Postcard Strategy: How Nate's postcard marketing campaign targets recent homebuyers and uses AI-driven CRM systems to build engagement and drive referrals.
• Agent Referral Mastery: Nate's disciplined approach to connecting with qualified real estate agents, booking weekly appointments, and turning these relationships into consistent monthly closings.

Don't miss out on Nate's expert insights that can transform your marketing approach and drive growth in your mortgage business.

In this episode, Chris Johnstone and Carl White dive deep into the key strategies that top-producing loan officers use to scale their business efficiently. If you're stuck closing just a handful of loans each month and want to break through to the next level without working more hours, this episode is packed with actionable insights that can transform your approach.

Visit and Book Your Call Now:  loappointments.com

Key Takeaways:

1. The Power of Leverage – Grow Without Burning Out

Scaling a mortgage business isn’t about simply working harder; it’s about working smarter by leveraging technology, people, and systems. If closing four loans takes you 40 hours a week, then closing eight shouldn’t mean 80-hour workweeks—that’s not sustainable. Instead, Chris and Carl reveal how leveraging support staff, AI-driven CRM tools, and efficient workflows allows loan officers to double or triple their production without increasing their workload.

2. Why Calls Are King – Unlocking the Highest-Converting Lead Sources

Most loan officers waste time chasing low-converting consumer-direct leads, which require talking to hundreds of people just to close one deal. Instead, the top producers focus on two highly scalable strategies:

• Calling Past Clients & Database Marketing – Staying in front of previous clients leads to repeat business and referrals, making it one of the highest ROI activities a loan officer can do.

• Building Relationships with Qualified Real Estate Agents – Since 67% of all purchase loans close with the loan officer that the real estate agent recommends, forming strategic partnerships with high-producing agents ensures consistent, high-quality leads month after month.

3. Building a System for Growth – From 5 Loans to 50+ Per Month

Breaking through from five loans per month to ten or more isn’t just about luck—it’s about creating scalable, repeatable systems.

This episode covers:

• The "Focus 40" strategy to ensure loan officers build a strong network of referring real estate agents.
• Why outsourcing appointment setting and lead follow-up can help maintain momentum and keep the pipeline full without overwhelming yourself.
• How automation and AI-driven tools can keep lead nurturing and follow-ups running smoothly in the background while loan officers focus on closings.

By implementing these strategies, you’ll learn how to increase your production while actually working less. If you're serious about taking your mortgage business to the next level, this episode is a must-listen!

In this episode, host Chris Johnstone dives into how loan officers can leverage AI to generate more referrals and create value for their clients and partners. With 87% of mortgage deals coming from referrals, Chris shares actionable strategies to use AI tools like Chat GPT to enhance your marketing efforts, build stronger relationships, and streamline your workflow. Whether you're looking to overcome call reluctance, provide value to your network, or optimize your CRM, this episode is packed with insights to help you grow your business.

1. The Power of Reciprocity in Referral Marketing: Learn how providing value first—like free resources on personal finance—can encourage clients and partners to reciprocate with referrals.
2. Using AI to Create Valuable Content: Discover how to use Chat GPT to generate customized reports, such as "9 Ways to Save Money Every Month," to engage past clients and referral partners.
3. Optimizing AI Tools for Loan Officer Success: Explore practical tips for integrating AI into your CRM and workflows, and hear about the new Loan Officer Launch program designed to help you launch effective campaigns and boost results.

Bonus: Loan Officer Launch Program: Chris announces the 8-week Loan Officer Launch mastermind program, where participants will learn to launch campaigns from their CRM, generate more conversations, and achieve better results. The program includes weekly classes, preloaded campaigns, and a free CRM for the first 30 days—don’t miss this opportunity to take your business to the next level!

Tune in to transform your mortgage business with cutting-edge AI strategies!

Welcome to episode 4 of the Loan Officer Launch podcast series! In this episode, host Chris Johnstone reveals the groundbreaking strategies that are transforming how successful loan officers generate business in 2025. Discover why 87% of funded loans come from referrals, and learn the automated systems that are helping loan officers work smarter, not harder.

🔹 Key Takeaways:

1️⃣ The "7 Pathways" System: Learn how to leverage AI-powered automation to consistently generate referrals from past clients, qualified agents, and centers of influence - eliminating the need for unreliable cold leads.

2️⃣ Your 24/7 Digital Loan Officer Assistant – Why traditional CRM approaches are failing loan officers, and how the new wave of AI-powered tools can handle prospect conversations, appointment booking, and follow-ups automatically while maintaining authentic relationships.

3️⃣ The 8-Week Launch System – The proven 8-week framework for implementing these systems in your business, including how to use AI for content creation, social proof, and establishing yourself as the go-to mortgage expert in your local market.

Don't let another day go by watching your competition leverage AI while you're stuck in the old way of doing business. The mortgage industry is changing faster than ever, and the loan officers who adapt now will be the ones dominating their markets tomorrow.

Tune in now!

THE CART IS OPEN! - https://loanofficercrm.ai/loan-officer-launch-video-4/

I just announced that I will be working with a select group of Loan Officers over the next 8 weeks to help them launch their systems step by step.

When you invest today, you will receive:

• 8 weeks of LIVE mastermind training with me—each week, we launch a new A.I.-powered CRM system for your business.

• Full access to The Loan Officer A.I. CRM, complete with setup.

  • Includes 8 A.I. booking bots, Power Dialer, Auto-Appointment Calendar Integration, Success Trackers, and a list of 300 qualified real estate agents per month.

• Three (3) one-on-one onboarding calls with our team.

• Daily instant access to ZOOM support

  (Monday–Friday, 10 AM – 4 PM).

   

• My full A.I. prompt library, with ongoing updates and weekly access to my A.I. Inner Circle calls, where we build resources LIVE every week for our community.

• The Loan Officer Digital Business Card—a website template for your marketing and social media profiles.

• Our Custom Missed Call Text Back Bot—ensuring every returned call from the Power Dialer gets converted in real time.

   

• The Podcasting Powerhouse Training—learn how to convert referral relationships with top Agents, Financial Planners, Attorneys, Title Reps, Insurance Advisors, and other influential professionals using A.I. automation (no tech skills required).

• The Blogging & SEO Workshop—a step-by-step guide from my team on how we rank in the top three on Google searches.

• The Facebook & Instagram Branding Ads Workshop—helping you generate referrals, not cold leads.

• The "Get More Appointments" Concierge Workshop—a behind-the-scenes look at our appointment-setting team, which books thousands of referral appointments for our clients.

You get all of this for a one-time investment of less than the profit from a single closed loan.

Get the full details and join me inside before it’s too late! https://loanofficercrm.ai/loan-officer-launch-video-4/

Welcome to episode 3 of the Loan Officer Launch podcast series! In this episode, host Chris Johnstone walks you through the essential steps to building a powerful digital brand that attracts and converts more mortgage clients. If you’re getting referrals but not closing as many deals as you should, your online presence might be the missing piece. Learn how to optimize your brand for maximum visibility and impact.

🔹 Key Takeaways:

1️⃣ Online Reviews & Social Proof – Learn how to double your Google reviews and make sure they work for you.

2️⃣ AI-Powered Content Creation – Get our exclusive AI prompts to generate high-quality blog posts, social media content, and videos in minutes.

3️⃣ Instant Engagement & Lead Conversion – Discover how AI-driven conversations can automatically engage leads and turn social media comments into booked appointments.

Don’t let a weak online presence steal your referrals! Tune in now and take control of your digital brand.

In this episode of Loan Officer Launch, Chris Johnstone takes you beyond manual mortgage marketing and shows you how to automate your business with AI-powered systems. If you've ever experienced the Loan Officer Roller Coaster, where business fluctuates due to inconsistent lead generation, this episode will help you create a steady stream of referrals and appointments.

🔹 What You’ll Learn:

• The Loan Officer Roller Coaster: Why deals slow down and how to stop it with AI-powered automations.
• 5-Minute Rule for Lead Conversion: How responding in under 5 minutes can boost conversion rates by 900%.
• Octopus Outreach Strategy: How to use multi-channel automation (calls, texts, voicemails, emails, and social media) to 4x your effectiveness.

If you're ready to book more appointments, close more deals, and scale your mortgage business effortlessly, this episode is a must-listen!

In this episode of Loan Officer Launch, Chris Johnstone, breaks down the seven most profitable pathways to grow your mortgage business using AI—without chasing cold leads or spending a dime on ads. Discover how automation and AI can help you scale referral-based relationships, generate high-quality leads, and transform your brand's online presence.

What You’ll Learn:

• The 7 Loan Officer Launches that can double your monthly deals through referral-based marketing.
• How AI automates follow-ups, email sequences, and text messages to nurture and convert leads effortlessly.
• Brand Authority Boost: Get more 5-star reviews, better Google rankings, and a stronger social media presence using AI.

If you’re a mortgage professional looking to close more deals with less effort, this is the game-changer you’ve been waiting for. Tune in now!