Welcome to episode 3 of the Loan Officer Launch podcast series! In this episode, host Chris Johnstone walks you through the essential steps to building a powerful digital brand that attracts and converts more mortgage clients. If you’re getting referrals but not closing as many deals as you should, your online presence might be the missing piece. Learn how to optimize your brand for maximum visibility and impact.

🔹 Key Takeaways:

1️⃣ Online Reviews & Social Proof – Learn how to double your Google reviews and make sure they work for you.

2️⃣ AI-Powered Content Creation – Get our exclusive AI prompts to generate high-quality blog posts, social media content, and videos in minutes.

3️⃣ Instant Engagement & Lead Conversion – Discover how AI-driven conversations can automatically engage leads and turn social media comments into booked appointments.

Don’t let a weak online presence steal your referrals! Tune in now and take control of your digital brand.

In this episode of Loan Officer Launch, Chris Johnstone takes you beyond manual mortgage marketing and shows you how to automate your business with AI-powered systems. If you've ever experienced the Loan Officer Roller Coaster, where business fluctuates due to inconsistent lead generation, this episode will help you create a steady stream of referrals and appointments.

🔹 What You’ll Learn:

• The Loan Officer Roller Coaster: Why deals slow down and how to stop it with AI-powered automations.
• 5-Minute Rule for Lead Conversion: How responding in under 5 minutes can boost conversion rates by 900%.
• Octopus Outreach Strategy: How to use multi-channel automation (calls, texts, voicemails, emails, and social media) to 4x your effectiveness.

If you're ready to book more appointments, close more deals, and scale your mortgage business effortlessly, this episode is a must-listen!

In this episode of Loan Officer Launch, Chris Johnstone, breaks down the seven most profitable pathways to grow your mortgage business using AI—without chasing cold leads or spending a dime on ads. Discover how automation and AI can help you scale referral-based relationships, generate high-quality leads, and transform your brand's online presence.

What You’ll Learn:

• The 7 Loan Officer Launches that can double your monthly deals through referral-based marketing.
• How AI automates follow-ups, email sequences, and text messages to nurture and convert leads effortlessly.
• Brand Authority Boost: Get more 5-star reviews, better Google rankings, and a stronger social media presence using AI.

If you’re a mortgage professional looking to close more deals with less effort, this is the game-changer you’ve been waiting for. Tune in now!

Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone.

In this episode of the Loan Officer Marketing Podcast, we sit down with Dan Habib from MBS Highway/Highway.ai to unpack the latest market updates, explore the transformative role of AI in the mortgage industry, and gain valuable insights for loan officers navigating today’s challenges.

This episode is packed with actionable insights you won’t want to miss!

Watch as Chris speaks with Dan about…

• The Federal Reserve’s Recent Rate Cut and Its Impact on the Bond Market: How the recent 25 bps cut and reduced 2024 projections impact mortgage rates and affordability.
• How AI Is Reshaping Customer Interactions and Streamlining Processes in the Mortgage Space: The game-changing role of AI in lead qualification, client interactions, and process automation.
• Practical Advice for Loan Officers to Build Trust, Increase Conversions, and Nurture Realtor Relationships: Tips to build trust, boost conversions, and strengthen realtor relationships in today’s market.

And MORE!

Connect with Dan Habib:

LinkedIn - https://www.linkedin.com/in/thedanhabib

Instagram - https://www.instagram.com/thedanhabib/

Please drop us a 5-star rating and review to support us so we can keep bringing you top-value podcast episodes.

Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone.

In this episode of the Loan Officer Marketing Podcast, Rob Miller shares his incredible journey of scaling his loan volume to an impressive 67 loans in a single month.

From leveraging cutting-edge AI tools to fostering strong relationships with real estate agents, Rob reveals the strategies and systems that have propelled his success. 

Whether you're looking to grow your loan business or refine your processes, this episode is packed with actionable insights you won’t want to miss!

Watch as Chris speaks with Rob about…

• From 6 to 67 Loans: Rob Miller’s AI-Powered Growth Strategy: Discover how Rob Miller skyrocketed his loan volume from 6-9 loans per month to 67 in September by leveraging AI tools, proactive database outreach, and streamlined workflows.

• Mastering Purchases and Refinances: Learn his unique approach to balancing purchase and refinance business, including locking clients in at optimal rates before market changes.
• Building Agent Relationships and Streamlining for Success: Gain insights into building strong real estate agent relationships and maximizing efficiency with targeted communication and automation.

And MORE!

Please drop us a 5-star rating and review to support us so we can keep bringing you top-value podcast episodes.

Tony Umholtz's $2 Billion Success Story: From NFL Kicker to Mortgage Powerhouse

Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone.

In this episode of the Loan Officer Marketing Podcast, we dive into the inspiring journey of Tony Umholtz, who transitioned from a career in football to becoming a top-producing mortgage banker.

Watch as Chris speaks with Tony about…

• From Field Goals to Financial Goals: Tony's journey from playing for the Giants, Patriots, and Titans to closing $12 million in mortgage production in his first year.

• Staying in the Game: Why Tony chose mortgage banking over a return to the NFL and how he has surpassed $2 billion in career production.
• Diversifying for Success: Insights into Tony's diversified business model, working with real estate agents, builders, financial planners, and even celebrities.
• Winning Strategies with Financial Planners: How Tony leverages his finance background to build strong referral partnerships.
• Advice for Loan Officers: Tips on diversification, adaptability, and creating a daily success plan for long-term growth.

And MORE!

Please drop us a 5-star rating and review to support us so we can keep bringing you top-value podcast episodes.

Follow us on Instagram for daily mortgage inspiration - https://www.instagram.com/_chrisjohnstone_

Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone.

Join Todd Bookspan on the Loan Officer Marketing Podcast as he shares powerful strategies for loan officers, covering mindset, time management, database leverage, and AI tools to boost efficiency and business growth. Don’t miss these essential insights!

Watch as Chris speaks with Todd about…

• Positive Mindset & Consistent Execution: Todd Bookspan shares how top loan officers stay focused on what they can control, maintaining a positive outlook and sticking to their plan, even during market shifts.
• Time Management & Productivity: Learn how disciplined time management and saying “no” to distractions enable loan officers to prioritize their most impactful activities, structuring routines for peak productivity.
• Leveraging AI & Database for Efficiency: Discover how conversational AI can streamline communications and free up time, while regular check-ins with past clients and referral partners help drive ongoing business growth.

And MORE!

Please drop us a 5-star rating and review to support us so we can keep bringing you top-value podcast episodes.

Welcome to the Loan Officer Marketing Podcast!

In today’s episode, hosts Chris Johnstone and Carl White are joined by Jennifer Woodland, a standout in our concierge program, for an in-depth chat on appointment setting.

They’ll reveal powerful strategies to help loan officers make the most of their time and increase closings by building valuable realtor connections. Jenn brings firsthand insights on how her team connects with past clients, pre-approved buyers, and top-notch real estate agents to set up high-value appointments that lead to real growth.

Watch as Chris Johnstone and Carl White speaks with Jennifer about…

• Why realtor referrals are gold and how to secure them.
• How to effectively set appointments with past clients and agents.
• Proven ways to stay energized and motivated while making calls
• The game-changing role of tech and automation in appointment setting.

Plus, Jenn shares eye-opening stats comparing closing ratios for social media leads versus realtor referrals—and reveals why investing in agent relationships is the smartest way for loan officers to spend their time.

Want to take your appointment setting to the next level? Visit http://loappointments.com/ and learn how our concierge program can help you reach your goals!

Please drop us a 5-star rating and review to support us so we can keep bringing you top-value podcast episodes.

Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone.

In today’s episode, we sit down with powerhouse Loan Officer Vickie Lasher, who shares her incredible journey back into the industry after a year and a half break.

Vickie reveals her step-by-step prospecting approach and the true value of staying connected to clients over the long term.

Watch as Chris speaks with Vickie about…

• Vickie’s return to the industry led to a $3.2 million closing month, powered by the MMA & Call Stars strategies.
• Learn the value of consistent outreach, including reconnecting with past clients to create fresh refinance opportunities.
• Get Vickie's top tips on daily prospecting routines and how persistence in making calls can turn “no’s” into a thriving loan pipeline.

And MORE!

Please drop us a 5-star rating and review to support us so we can keep bringing you top-value podcast episodes.

Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone. In this episode, your host Chris Johnstone welcomes Frank Garay from the Loan Officer Breakfast Club!

They dive deep into the incredible resources available for loan officers, including the daily coaching sessions that have transformed the way professionals in the industry connect and grow.

Discover the power of the Loan Officer Breakfast Club, where you can access 30 minutes of free coaching every weekday.

Frank shares insights on the community's growth, the engaging "Objection of the Day" segment, and how loan officers are overcoming challenges together.

Don't miss out on the fun and camaraderie that makes the Breakfast Club a unique and essential resource for loan officers everywhere!

Drop us a 5-star review on Apple podcast and be sure to subscribe for more amazing episodes!