AI just changed how people search—and it’s transforming the mortgage industry faster than anyone expected. In this must-listen episode, Carl White & Chris Johnstone break down what Google’s new Gemini AI rollout means for lead generation, online visibility, and your reputation as a loan officer. This is your roadmap to your new AI powered mortgage marketing plan. 3 Key Takeaways:

• Gemini AI is changing the game – 70% of search traffic is no longer clicking websites. Learn how to be the loan officer AI recommends instead.
• How to train AI to see you as the expert – Turn every client question into an opportunity to build online authority.
• Done-for-you workflow to dominate AI search – Discover the simple system to turn emails into blog posts, videos, social media content, and AI-friendly assets.

Visit LoanOfficerBrand.com for the free AI Prompt Kit and LoanOfficerCRM.ai/offer for the CRM with unlimited agent data. Thank you for listening!

In this episode, Chris Johnstone interviews Peter Pessetto, a real estate coach who joined Adam Crosley's mortgage team to build deep, scalable agent relationships—without ever taking a loan app. Here’s what you’ll learn:

• The exact education-first system Peter uses to book agent appointments and generate qualified referrals—up to 216 from a single conversation.
• How to reactivate old leads and partner databases using workflows that actually close deals (even from leads over 6 months old).
• The simple CRM organization tip that led to a 95% increase in past client business.

Don't miss this episode! Want to copy Peter’s system and automate it inside your own mortgage business? Visit LoanOfficerCRM.ai to get started today—30-day money-back guarantee, no questions asked.

3 Key Takeaways:

• AI Is the New Search Engine:

With up to 50% of searches projected to shift from Google to AI platforms like ChatGPT, loan officers must optimize their digital presence to be found by name and niche in AI search results.

• Hunting vs. Farming Strategy:

Daily prospecting feeds your business today (“hunting”), but consistent content creation and digital branding build long-term authority and referrals (“farming”).

• How to Train the AI to Recommend You:

Use a structured prompt process—Role, Goal, Task, Information—to create weekly content that not only builds your online footprint but teaches AI to trust and recommend you.

Want to start getting referrals from AI search engines like ChatGPT?   Visit LoanOfficerBrand.com to get your free AI content prompt and book a call with our team to see if AI SEO is the right fit for your mortgage business.

3 Key Takeaways:

• AI Is the New Search Engine:

With up to 50% of searches projected to shift from Google to AI platforms like ChatGPT, loan officers must optimize their digital presence to be found by name and niche in AI search results.

• Hunting vs. Farming Strategy:

Daily prospecting feeds your business today (“hunting”), but consistent content creation and digital branding build long-term authority and referrals (“farming”).

• How to Train the AI to Recommend You:

Use a structured prompt process—Role, Goal, Task, Information—to create weekly content that not only builds your online footprint but teaches AI to trust and recommend you.

Want to start getting referrals from AI search engines like ChatGPT?   Visit LoanOfficerBrand.com to get your free AI content prompt and book a call with our team to see if AI SEO is the right fit for your mortgage business.

In this exclusive podcast episode of LoanOfficerPodcast.com, we chat with Tammy Saul—Officially the #1 producing mortgage broker in Maryland, and the #1 female mortgage broker in the U.S.Tammy and I have a powerful conversation about her strategies for driving over $200M in annual loan production even in a difficult market.We discuss strategic relationship-building and how to create and exceptional service experience and leverage that into more referrals and referral relationships.   Key Takeaways:

• Uncover how Tammy converts everyday transactions into consistent, high-quality referrals.
• Learn how proactive communication and disciplined team-building fuel her sustainable growth.
• Understand her approach to creating an authentic, referral-driven business without buying leads.

Listen now to unlock Tammy Saul’s powerful insights and apply these powerful lessons to your mortgage business!

In this episode, Chris Johnstone sits down with Craig Sewing from American Dream TV to discuss how to leverage social media, branding, and relationships to build long-term referral relationships. Learn:

• How Craig's American Dream Media connects over 1,200 top real estate and mortgage professionals nationwide.
• The secret to creating compelling video content that builds lasting relationships with referral partners.
• Why most real estate professionals miss out on content marketing and how loan officers can leverage this to dominate their markets.

Don't miss this episode! Tune in now to learn how to build your brand, attract new referral partners, and become a content powerhouse.

How Sean Herrero Went from Zero to $220 Million in Mortgage Production 🚀

In this episode, we sit down with Sean Herrero, the Adventure Lender, who went from zero to $220 million in mortgage production with a simple yet powerful approach.

Sean shares: -

• How he gets group presentations at real estate offices to build relationships at scale.
• How he leverages social media into more closed, referrals and relationship.
• How he turns every loan he processes into a referral creation opportunity

Watch now to learn Sean's game-changing strategies and start applying them to your mortgage business today! Don't forget to subscribe and share this episode with your fellow loan officers!

In this powerful episode, Matt Weaver reveals the exact strategies behind personally closing 1,057 loans in 2025—earning him the #11 spot on the 2025 Scotsman Guide Top Dollar Volume list with $367,966,975 in production. He also ranked #4 in 2024 with $373,104,293 in volume and 1,188 units closed. Here’s what you’ll discover:  

• How to implement a clear, scripted process to efficiently handle large volumes of loans without sacrificing quality.
• Proven techniques to build strong, lasting relationships with real estate agents through valuable education and seminars.
• Essential mindset shifts to move from simply processing transactions to consistently delivering exceptional client experiences.

Watch the episode now to learn Matt Weaver’s proven success strategies.

In this episode of The Loan Officer Marketing Podcast, we sit down with Damon Germanides, co-founder of Insignia Mortgage, to explore how he cracked the $202M volume mark — not by chasing leads, but by mastering a high-net-worth niche and building powerful partnerships.

 

Here’s what you’ll discover:

 

• How to win jumbo, complex, and non-traditional loans that big banks can’t touch
• The exact strategy Damon uses to become the #1 referral partner in boutique real estate offices
• How adding bridge lending created a second revenue stream (and even more referrals)

 

Watch the episode now to learn how to grow in any market — especially when others are pulling back.

In this powerful episode of The Loan Officer Marketing Podcast, top producer Ben Cohen (Ranked #4 on Scotsman Guide) shares the mindset, systems, and strategies that helped him grow from $349M to $553M in just one year. Ben breaks down what it really takes to scale a mortgage business today.

 

Here’s what you’ll discover:

 

• How Ben built a scalable business model while maintaining world-class customer service
• The real difference between a transactional lender and a relationship lender (and why it matters)
• How to create profitable corporate partnerships that bring in steady deal flow

 

Want to learn how to scale your loan business without burning out?-Don’t miss this episode

 

Watch the full episode now and take your next step toward massive growth.