In this episode of The Loan Officer Marketing Podcast, we sit down with the unstoppable Jimmy Hobson to dive into how he’s built a powerhouse mortgage business—training new loan officers from scratch, embracing AI, and using social media to generate seven-figure results. Jimmy shares the exact systems, tools, and mindset shifts that helped him go from solo operator to managing over 250 Loan Officers.

 

Here’s what you’ll learn:

 

• Training New LOs at Scale: Learn how Jimmy launched an in-house LO training program and what it takes to get brand-new agents producing fast.
• Tracking + Activity = Results: Get an inside look at the “Tempo” tracking system his team uses and how it directly fuels consistent growth.

 

Listen this episode now to discover real-world strategies that are working TODAY—from someone who's actually in the trenches closing loans and leading a team. This one’s packed with value for LOs who want to grow faster, work smarter, and dominate their niche!

Want to win more agent relationships and grow your business? In this episode, Kevin Bilberry, founder of MoveTube, shares how loan officers can help listing agents win more deals by showcasing their properties on streaming TV platforms like Roku and Amazon Fire.

 

Here’s what you’ll learn:

 

• The Simple Tool to Get Listings on TV – Discover how MoveTube allows loan officers to feature homes on streaming platforms, helping agents stand out and win more listing presentations.

 

• How to Help Listing Agents Get More Sellers – Learn how offering TV exposure and AI-generated listing trailers makes you irreplaceable to top-producing agents.

 

• How This Strategy Brings You More Buyer Leads – See how helping agents win more listings turns into consistent buyer referrals for your mortgage business.

 

If you’re looking for a powerful new way to market yourself as a loan officer and attract top agents, this episode is a must-listen!

 

Tune in now to learn how MoveTube with Kevin Bilberry can help you grow your business.

In this episode, Frank Garay shares his game-changing experience with the LO CRM Power Dialer, revealing how he made 79 calls, had 34 conversations, and secured 4 deals in just 2 hours!Here’s what you’ll learn:  

• The Power of High-Speed Calling: Frank walks through how the Power Dialer slashed his call time while increasing engagement and conversions.

 

• Overcoming Call Reluctance: Why this tool makes dialing effortless and removes the mental barrier of picking up the phone.

 

• Automating Follow-Ups for More Deals: How integrating the CRM with AI and Facebook retargeting keeps prospects engaged and ready to convert.

 

Don’t miss out on this must-listen episode if you’re serious about closing more deals in less time. Tune in now!   Invest in LO CRM Today - www.loanofficercrm.ai

In this episode of The Loan Officer Marketing Podcast, Chris Johnstone sits down with Amy DeBusk to discuss how she reignited her mortgage business after a tough 2023 and is now closing 100% of her loans through referrals. Amy shares her proven strategies for generating more loans, leveraging AI for lead qualification, and scaling her business using The Loan Officer CRM. Whether you're a seasoned loan officer or just getting started, this episode will give you actionable insights to take your business to the next level.

 

What You’ll Learn in This Episode:

 

• Referral-Only Business Model – Amy shares how she transformed her business by focusing exclusively on referrals from past clients and real estate agents, eliminating the need for paid leads.

 

• AI-Powered Lead Qualification – Learn how Amy automates her lead qualification using an AI voice bot inside The Loan Officer CRM, allowing her to pre-screen leads from open houses and book appointments effortlessly.

 

• Scaling with Automation – Discover how Amy uses AI-driven workflows, automated follow-ups, and pre-approval specialists to streamline her process, freeing up time to focus on relationship-building and closing more deals.

 

Tune in now to hear the episode, and don’t forget to rate us with five-star ratings and reviews for more amazing episodes!

In this episode of Loan Officer Marketing, Paul Abraham—an industry veteran with over 31 years of mortgage experience—reveals the secrets to building a thriving mortgage business. Paul shares why most new loan officers struggle, how to proactively generate business instead of waiting for referrals, and how social media can be a game-changer in building authority and attracting clients. Whether you're a new loan officer or a seasoned pro looking for fresh strategies, this episode is packed with actionable insights that can take your business to the next level.

 

What You’ll Learn in This Episode:

 

• Hunt Like You’re Hungry – Stop Waiting for Business to Come to You - Paul stresses that success comes from actively seeking out opportunities instead of relying on realtors to send business your way. He shares strategies to stay in control of your pipeline and generate leads consistently, ensuring that you never feel stuck waiting for deals to come through.

 

• Build Realtor Partnerships by Offering Value, Not Just Asking for Deals - Paul explains how to create real value for realtors. By helping them market for-sale-by-owner properties, providing leads and listings, and positioning yourself as a resource, you can form long-term, mutually beneficial relationships.

 

• Leverage Social Media & Facebook Groups to Establish Authority -  Paul shares how he built the “New Loan Officer Group” on Facebook into a community of over 50,000 members by focusing on education and support. He explains how any loan officer can create a highly targeted Facebook group centered around a specific niche, allowing them to become a go-to expert in their market. Loan officers can use social media as a powerful tool for referrals and business growth.

 

Tune in now to learn how to take control of your mortgage business, attract more clients, and build lasting partnerships!

 

 

In this episode of The Loan Officer Marketing Podcast, we dive into a powerful strategy that helped our guest, Steve, generate 11 new potential qualified realtor referral relationships in just one month! Steve shares his unique approach to networking with real estate agents by leveraging open houses, personal engagement, and strategic follow-ups.

 

What You’ll Learn in This Episode:

 

• The Open House Playbook: How to identify the right agents, start conversations, and position yourself as a valuable mortgage partner.

• The Power of Follow-Ups: Proven follow-up techniques to nurture relationships and increase your chances of getting referrals.
• Leveraging CRM & Data: How to use The Loan Officer A.I. CRM to streamline your outreach and track your progress effectively.

 

If you're looking to build a steady pipeline of real estate referral partners, this is an episode you can’t afford to miss!

In this episode of The Loan Officer Marketing Podcast, Vince Queen reveals how he used AI and podcasting to book 6 top-producing real estate agents in just one month—creating a steady stream of referral opportunities. He shares his exact process for securing high-value conversations, positioning himself as a mortgage expert, and turning interviews into long-term referral relationships.

 

What You’ll Learn in This Episode:

 

• AI-Powered Preparation: How Vince uses ChatGPT to instantly generate podcast scripts, research tax benefits, and structure expert-level conversations in minutes.

 

• Podcasting as a Referral Machine: The exact script he uses to get 50% of invited agents to say yes.

 

• Scaling Trust & Authority: How these conversations build credibility, deepen relationships, and generate ongoing referrals.

 

Want a proven strategy to book high-value realtor meetings and grow your mortgage business? This episode is a must-listen!

In this episode of Loan Officer Marketing podcast, Nate Carver shares his proven strategies for building a successful mortgage business through innovative marketing, proactive networking, and disciplined sales practices. 

 

Tune in to learn:

 

• The Power of Postcard Strategy: How Nate's postcard marketing campaign targets recent homebuyers and uses AI-driven CRM systems to build engagement and drive referrals.
• Agent Referral Mastery: Nate's disciplined approach to connecting with qualified real estate agents, booking weekly appointments, and turning these relationships into consistent monthly closings.

 

Don't miss out on Nate's expert insights that can transform your marketing approach and drive growth in your mortgage business.

In this episode, Chris Johnstone and Carl White dive deep into the key strategies that top-producing loan officers use to scale their business efficiently. If you're stuck closing just a handful of loans each month and want to break through to the next level without working more hours, this episode is packed with actionable insights that can transform your approach.

 

Visit and Book Your Call Now:  loappointments.com

 

Key Takeaways:

 

1. The Power of Leverage – Grow Without Burning Out

Scaling a mortgage business isn’t about simply working harder; it’s about working smarter by leveraging technology, people, and systems. If closing four loans takes you 40 hours a week, then closing eight shouldn’t mean 80-hour workweeks—that’s not sustainable. Instead, Chris and Carl reveal how leveraging support staff, AI-driven CRM tools, and efficient workflows allows loan officers to double or triple their production without increasing their workload.

 

2. Why Calls Are King – Unlocking the Highest-Converting Lead Sources

Most loan officers waste time chasing low-converting consumer-direct leads, which require talking to hundreds of people just to close one deal. Instead, the top producers focus on two highly scalable strategies:

 

• Calling Past Clients & Database Marketing – Staying in front of previous clients leads to repeat business and referrals, making it one of the highest ROI activities a loan officer can do.

 

• Building Relationships with Qualified Real Estate Agents – Since 67% of all purchase loans close with the loan officer that the real estate agent recommends, forming strategic partnerships with high-producing agents ensures consistent, high-quality leads month after month.

 

3. Building a System for Growth – From 5 Loans to 50+ Per Month

 

Breaking through from five loans per month to ten or more isn’t just about luck—it’s about creating scalable, repeatable systems.

 

This episode covers:

 

• The "Focus 40" strategy to ensure loan officers build a strong network of referring real estate agents.
• Why outsourcing appointment setting and lead follow-up can help maintain momentum and keep the pipeline full without overwhelming yourself.
• How automation and AI-driven tools can keep lead nurturing and follow-ups running smoothly in the background while loan officers focus on closings.

 

By implementing these strategies, you’ll learn how to increase your production while actually working less. If you're serious about taking your mortgage business to the next level, this episode is a must-listen!

In this episode, host Chris Johnstone dives into how loan officers can leverage AI to generate more referrals and create value for their clients and partners. With 87% of mortgage deals coming from referrals, Chris shares actionable strategies to use AI tools like Chat GPT to enhance your marketing efforts, build stronger relationships, and streamline your workflow. Whether you're looking to overcome call reluctance, provide value to your network, or optimize your CRM, this episode is packed with insights to help you grow your business.

 

1. The Power of Reciprocity in Referral Marketing: Learn how providing value first—like free resources on personal finance—can encourage clients and partners to reciprocate with referrals.
2. Using AI to Create Valuable Content: Discover how to use Chat GPT to generate customized reports, such as "9 Ways to Save Money Every Month," to engage past clients and referral partners.
3. Optimizing AI Tools for Loan Officer Success: Explore practical tips for integrating AI into your CRM and workflows, and hear about the new Loan Officer Launch program designed to help you launch effective campaigns and boost results.

 

Bonus: Loan Officer Launch Program: Chris announces the 8-week Loan Officer Launch mastermind program, where participants will learn to launch campaigns from their CRM, generate more conversations, and achieve better results. The program includes weekly classes, preloaded campaigns, and a free CRM for the first 30 days—don’t miss this opportunity to take your business to the next level!

 

Tune in to transform your mortgage business with cutting-edge AI strategies!