Mortgage Marketing Radio

In this conversation, Dan Smokoska shares insights on leveraging LinkedIn for business growth, in the mortgage industry. He discusses the unique advantages of LinkedIn over other social media platforms, emphasizing the importance of authenticity, engagement, and consistent content creation. 

The discussion also covers strategies for finding referral partners, utilizing LinkedIn Navigator for targeting, and the evolving nature of content that resonates with audiences on LinkedIn.

Key Takeaways:

• LinkedIn is a powerful platform for generating revenue
• Engagement rules differ significantly on LinkedIn
• Finding referral partners on LinkedIn requires a tailored approach.
• Video content is gaining traction but written content still performs well.

Episode Resources:

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In this conversation, Nicole Perrone shares her extensive experience in the mortgage industry, emphasizing the importance of adapting to market trends, diversifying product offerings, and leveraging technology to build relationships. 

Nicole also highlights the need for geographical diversification among loan officers and the significance of providing exceptional client service. 

The conversation culminates in her initiative, the Billion Dollar Banker brand, aimed at attracting new talent to the mortgage industry and inspiring loan officers to elevate their business. 

Connect With Nicole:

LinkedIn

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In this episode, host Geoff Zimpfer addresses a listener's question about maintaining relationships with real estate agents after an initial meeting. He emphasizes the importance of setting the right context for meetings, understanding the relationship dynamics, and following up effectively.

Listen in to get actionable strategies to enhance your interactions with REALTORS, including the need for clear next steps and delivering value to foster long-term partnerships.

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In this conversation, Coach Michael Regan shares insights on the coaching process, emphasizing the importance of mindset, humility, and vision in individuals seeking coaching. 

He discusses the common traits of coachable individuals and the significance of preparing for market changes, particularly as they approach Q4. He emphasizes the need for role reflection and planning, the value of feedback, and the significance of maintaining a strong foundation in the face of new technologies and trends. 

Regan also shares insights on his podcast, Building Bigger Lives, and his passion for songwriting, highlighting the intersection of personal and professional growth.

Episode Resources:

Listen to Michael's Podcast

Building Champions Coaching

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In this conversation, Dan Rawitch, CEO of University of Options, discusses his mortgage industry background and current role as a trader and economist. He provides insights into market analysis, economic forecasting, and the impact of Federal Reserve actions on interest rates and inflation.

The discussion also covers the dynamics of the housing market and the importance of supply in driving prices. Additionally, Rawitch introduces his trading platform, University of Options, which offers strategies for income generation through trading options and futures. The conversation concludes with thoughts on the community aspect of trading and the potential for financial growth.

Episode Resources:

University of Options

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In this episode, Geoff Zimpfer discusses strategies for mortgage professionals to thrive in a changing market. He emphasizes the importance of building relationships with real estate agents, diversifying sources of business, and leveraging personal branding to attract referrals. 

Special guest Brian Weiss shares insights from his experience and contributions to the industry, providing actionable takeaways for listeners.

Takeaways

• Building relationships with real estate agents is crucial.
• Diversifying your sources of business is essential for success.
• Personal branding can help attract more referrals.
• Hosting classes can introduce you to new agents.
• You need a larger network of referral partners.
• The average loan officer has too few agents on their roster.
• Using proven processes can yield significant results.
• Engagement and conversations are key to building business.
• Combining traditional and modern methods is effective.
• Success stories from the community can inspire action.

Episode Resources:

Brians Website

Action Plan Facebook Group

Connect With Brian on LinkedIn

CoLab Lending Franchise

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In this episode of the Mortgage Marketing Radio podcast, host Geoff Zimpfer discusses the importance of planning for Q4 and shares key insights from a recent workshop with Alex and Leila Hormozi of Acquisition.com. 

He emphasizes the need for mortgage professionals to assess their time management, identify value detractors in their business, and diversify their sources of leads to ensure sustainable growth. Zimpfer also highlights the significance of understanding business risks and the importance of measuring key performance indicators to optimize conversions. 

The episode concludes with strategies for building relationships with real estate agents and enhancing brand visibility.

Takeaways

• Plan for the remaining 58 working days of the year.
• Invest in learning from industry leaders like Alex Hormozi.
• Identify and mitigate value detractors in your business.
• Understand the risks associated with key customers and channels.
• Diversify your sources of business to reduce dependency.
• Measure your key performance indicators to improve conversions.
• Focus on solving the primary constraints in your business.
• Allocate resources effectively to address business challenges.
• Build relationships with real estate agents for referrals.
• Aim to become a well-known figure in your local market.

Episode Resources:

Acquisition.comAcquistion.com

Alex Hormozi YouTube

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In this episode, we're sharing a behind-the-scenes listen into our private community of Loan Officers. Every week we meet up for coaching, accountability, and developing our skills and mindset.

Once per month, we bring in a special guest expert. This month our special guest is Instagram marketing expert Jen Herman, recognized as one of the top Instagram experts worldwide.

Jen shares her insights on the importance of Reels, the latest changes to Instagram metrics, and how to leverage hashtags for both Instagram and Google search engine optimization (SEO).

Learn why posting frequency, quality content, and specific hashtags can make all the difference in reaching your audience.

Key Takeaways:

Reels for Reach & Engagement:

• Short Reels (<30 seconds) are key for reaching new audiences, while longer ones engage current followers. Always include a headline or text in the first second to capture attention.

New Instagram Metrics:

• Instagram now prioritizes views, but reach (unique viewers) is still the most reliable metric for growth and content analysis.

Hashtags & SEO:

• Use 20-30 relevant hashtags in captions to boost Instagram and Google rankings. Focus on specific, niche tags over broad ones like #realestate.

Quality Posting Strategy:

• Post three to five times a week, mixing Reels, feed posts, and carousels. Quality matters more than quantity, so ensure content resonates with your audience.

Boosting Google SEO:

• Enable settings to make Instagram posts searchable on Google, and use keyword-rich captions to improve discoverability on both platforms.

Episode Resources:

Follow Jenn Herman on Instagram

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In this conversation, Jonathan Mast and Geoff Zimpfer discuss the practical applications of AI, specifically ChatGPT, in various business scenarios.

They explore how AI can be used to collaborate, generate content, and improve productivity. Mast shares tips on getting better output from AI, including using frameworks and training the models to reflect your tone and style.

Mast provides a four-step framework for effective prompting and emphasizes the value of collaboration with AI. Jonathan emphasizes the importance of getting started with AI early to gain a competitive advantage.

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James Dwiggins, CEO of NextHome, discusses the impact of the NAR settlement on the real estate industry. He shares that companies that were prepared and ahead of the changes have been able to navigate the new rules effectively. However, many are still struggling to understand and adapt to the changes.

Dwiggins predicts a 20-40% exodus of real estate agents due to the decoupling of compensation. He emphasizes the importance of educating sellers on the benefits of not offering buyer compensation upfront and instead considering all offers based on net proceeds. He also highlights the role of loan officers in helping buyers finance agent fees when the seller is not paying.

• There may be a 20-40% exodus of real estate agents due to the decoupling of compensation.
• Educating sellers on the benefits of not offering buyer compensation upfront can lead to better net proceeds.
• Loan officers play a crucial role in helping buyers finance agent fees when the seller is not paying. Collaboration and education are key in the real estate industry to address confusion and provide clarity to consumers.
• Buyers should be educated about the changing landscape and the options available to them, including the role of buyer representation and the potential risks of being unrepresented.
• Providing value and a full-service experience to buyers is crucial in today's market, and offering additional services and convenience can differentiate agents.
• New business models, such as flat fee services, may gain market share depending on how well buyers agents explain compensation and the value of a full-service experience.

Episode Resources:

Connect With James on LinkedIn

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