In this special AMA edition of Mortgage Marketing Radio, we tackle a question from a 20-year industry veteran who’s struggling to turn social media activity into actual clients. Posting is easy, but how do you convert those likes and comments into leads, and then into closed loans?

You’ll learn how to:

• Choose the right social platform to prioritize for conversions.
• Move beyond posting for vanity metrics and start generating real conversations.
• Create a simple, repeatable follow-up flow once a lead reaches out.
• Turn casual engagement into booked calls and, ultimately, funded loans.

Whether you’re just getting started with social or you’ve been posting for years without much traction, this episode will give you the clarity and confidence to start converting.

Have a question you’d like Geoff to answer on the podcast? 

Leave a quick voicemail at www.askgeoffanything.com, and you could be featured in the next AMA episode!

Want to Host Realtor Classes That Fill Seats & Your Pipeline, Without Doing It All Yourself?

If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.

See if myAgent Classes is the right fit for you.

Schedule a Call with Geoff

Connect With Geoff

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SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

Want to Host Realtor Classes That Fill Seats & Your Pipeline, Without Doing It All Yourself?

If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.

See if myAgent Classes is the right fit for you.

Schedule a Call with Geoff

Episode Summary:

In today’s challenging mortgage market, many loan officers are struggling to keep business flowing. But Paul Parsons, known as the Home Loan Superhero, is consistently closing 20–30 loans every single month.

Whether you’re a mortgage loan officer, branch manager, or sales leader, this conversation will give you a blueprint to grow your business in any market. Paul shares the systems, scripts, and strategies that are driving his success, and how you can implement them to win more deals without chasing every agent in town.

Key Takeaways:

• How Paul’s “selective partnership” approach creates loyalty and repeat referrals.
• Why focusing on first-time buyers is a winning strategy in today’s market.
• How TikTok and virtual homebuyer seminars are turning browsers into buyers.
• The Realtor onboarding process that builds trust and differentiation.
• How to avoid the “transaction recession” mindset and grow regardless of market conditions.

Connect With Paul:

Instagram

TikTok

Connect With Geoff

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📹 Subscribe on YouTube

SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

ASK GEOFF A QUESTION

❓ Ask Your Question Here

Want to Host Realtor Classes That Fill Seats & Your Pipeline, Without Doing It All Yourself?

If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.

See if myAgent Classes is the right fit for you.

Schedule a Call with Geoff

Episode Summary:

Are you still trying to “grab coffee” with agents, hoping for a referral that never comes? That playbook’s expired. In this episode, we’re joined by Arjun Dhingra, mortgage veteran, media brand builder, and martial arts coach, who shares how to flip the script, stop chasing, and start building a platform that pulls agents to you.

You'll learn:

• Why “F coffee” is more than a catchphrase, it’s a strategic reset
• How to identify your unique value and package it into a brand that agents remember
• The exact playbook Arjun used to create a referral-generating community of agents
• How to build exclusivity that makes agents ask you for a seat at the table
• And More!

If you're ready to go from overlooked to in demand, this episode shows you how.

Connect With Arjun Here

------------------------------------

Connect With Geoff

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

ASK GEOFF A QUESTION

❓ Ask Your Question Here

Here’s How the Top 1% Get Agent Referrals On Demand

Join Geoff Zimpfer for a high-impact training where you’ll discover the exact system the top 1% are using to attract agent referrals on demand… without begging for coffee meetings or being treated like a vendor.

Seats are limited. Register for the Training Here

Episode Summary:

In this episode, Geoff Zimpfer sits down with social media strategist Michelle Berman Mikel to reveal the simple daily action that will transform your pipeline: sending just one outbound message every day. 

What you’ll learn in this episode:

• Why “more followers” and “higher engagement” aren’t the right goals – and the single question you should be asking instead
• How to identify your personal “levers” so every message resonates with prospects
• The breadcrumbing approach that turns one-to-many outreach into real conversations (without endless scrolling)
• A real-world success story of how one message a day rescued a mortgage business from its worst month—and set it up for record growth six months later

🔗 Resources & Links

• Connect with Michelle Berman Mikel

ASK GEOFF A QUESTION

❓ Ask Your Question Here

***

CONNECT

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

Here's How the Top 1% Get Agent Referrals On Demand

Join Geoff Zimpfer for a high-impact training where you’ll discover the exact system the top 1% are using to attract agent referrals on demand… without begging for coffee meetings or being treated like a vendor.

Seats are limited. Register for the Training Here

Episode Summary:

Learn why “chasing views” is crushing your ROI and how to build a repeatable video system that fills your sales pipeline. In this episode, Mike Faraci (author of Rethink Everything: The Power of Video for Business and Sales) breaks down his 5-pillar content framework.

• Define target viewer personas (buyers, referral partners, niche professionals)
• Use strategic content buckets: news, educational explainers, problem-solving tips, success/failure stories, local spotlights
• Multiply your content by combining each persona with each pillar for 25 micro-topics
• Repurpose one core idea across reels, shorts, posts, emails, and more
• Craft conversational CTAs that spark genuine lead conversations

You’ll discover the exact metrics to track (hint: it’s not views), the timeline for real results, and the simple onboarding exercise that ensures every clip you post drives genuine leads.

Connect With Mike on LinkedIn

Visit Mike's Website

Get Mikes Book on Amazon

ASK GEOFF A QUESTION

❓ Ask Your Question Here

***

WHEN YOU'RE READY

✅  Get Your Realtor Referral Score

💰 Join myAgent Classes

CONNECT

📸 Connect on Instagram

💼 Connect on LinkedIn

📹 Subscribe on YouTube

SAY THANKS

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

Here's How the Top 1% Get Agent Referrals On Demand

Join Geoff Zimpfer for a high-impact training where you’ll discover the exact system the top 1% are using to attract agent referrals on demand… without begging for coffee meetings or being treated like a vendor.

Here's What You'll Learn:

How to get in front of the right agents (and actually get a response)

What to say to position yourself as a partner, not a vendor

How to turn one agent class into a steady stream of referrals—without doing it all yourself

Seats are limited. Register for the Training Here

Episode Summary:

In this exclusive interview, top mortgage influencer Neel Dhingra breaks down exactly how he went from zero social media presence to 4X business growth using content marketing for loan officers. No more cold calling. No more begging agents. Just modern, scalable loan officer marketing strategies that actually work in 2024.

What you'll learn:

• How to get mortgage leads without paid ads
• The "cringe before they binge" approach to content
• How to turn Instagram videos into closings
• Why most mortgage pros fail at content—and how to fix it
• Lead gen systems that work while you sleep

If you're ready to stop chasing and start attracting, this conversation is a masterclass in modern marketing for mortgage professionals.

Connect With Neel on Instagram

Follow Neel on YouTube

Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?

If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.

See if myAgent Classes is the right fit for you.

Schedule a Call with Geoff  

ASK GEOFF A QUESTION

Ask Your Question Here 

Episode Summary:

Most loan officers are chasing agents. Theoni Rapo is attracting clients—directly from TikTok.

In this episode of Mortgage Marketing Radio, host Geoff Zimpfer sits down with Theoni Rapo, the powerhouse behind the viral brand Not Your Daddy’s Lender. With over 238,000 TikTok followers and nearly $20 million in 2024 loan volume, Theoni shares how she used short-form content to build a nationwide, consumer-direct mortgage business. No cold calls. No coffee dates. 

Whether you’re trying to grow your brand, attract better leads, or ditch outdated sales tactics, this episode breaks down exactly how to start showing up online—and getting clients to come to you.

1. Why Social Content Beats Cold Calling - Theoni shares how she replaced traditional prospecting with daily, authentic videos—and why that shifted everything.
2. The Anatomy of High-Converting Content - Discover the hooks, themes, and call-to-actions that turn views into loan apps.
3. Build a Brand That Filters, Not Just Attracts - Learn how Theoni’s bold messaging pulls in aligned clients—and repels the wrong ones.
4. Scaling Nationwide Without a Local Focus - How her digital-first approach enabled business across all 50 states.
5. Systemizing Lead Intake and Follow-Up - From custom landing pages to credit-based filters, Theoni explains how to work smarter, not harder.

Follow Theoni

TikTok

Instagram

Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?

If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.

See if myAgent Classes is the right fit for you.

Schedule a Call with Geoff  

ASK GEOFF A QUESTION

Ask Your Question Here

Episode Summary:

CEO and Founder of Total Expert, Joe Welu reflects on the evolution of customer expectations in the financial services industry over the past seven years. He emphasizes the importance of customer retention and loyalty, highlighting how data and technology can enhance customer engagement. 

Three Key Takeaways:

1. Client Retention Is the New Battleground

Most lenders retain less than 20% of past clients, while leaders like Rocket approach 85%. The difference isn’t just in technology—it’s in having a consistent, disciplined customer journey that starts before the next transaction is even on the radar.

2. Consistency Beats Complexity

Top-performing LOs and lenders win not by doing more, but by doing the right things consistently—like building automated, intelligent customer journeys that trigger the right message at the right time, without relying on manual follow-up.

3. You Don’t Need a Call Center to Compete

With today’s tech, even individual originators can run plays that mimic large, high-retention teams—thanks to tools that automate outreach, monitor customer intent, and surface high-value opportunities already in your database.

Connect With Joe on LinkedIn 

Learn More About Total Expert

CONNECT

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LEAVE A REVIEW

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Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?

If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.

See if myAgent Classes is the right fit for you.

Schedule a Call with Geoff 

Connect With Natalie

LinkedIn

Instagram

Zonda (The Builder Database Software)

CONNECT

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SAY THANKS

💜 Leave a review on Apple Podcasts

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ASK GEOFF A QUESTION

❓ Ask Your Question Here

Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?

If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.

See if myAgent Classes is the right fit for you.

Schedule a Call with Geoff  

ASK GEOFF A QUESTION

❓ Ask Your Question Here

***

WHEN YOU'RE READY

💰 Join myAgent Classes

CONNECT

📸 Connect on Instagram

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📹 Subscribe on YouTube

SAY THANKS

💜 Leave a review on Apple Podcasts

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