In this episode of the Loan Officer Breakfast Club, Kevin Broughton delivers a straight-shooting message every LO needs to hear: You don't need another idea—you need to work the ideas you already have.

Kevin calls out the trap of constantly jumping into the next coaching program, Facebook group, or marketing trend—often at the expense of doing the actual work. He shares why a renewed commitment to action, not new tactics, is the difference-maker in today's market. If you've ever felt overwhelmed by too many options, this is your wake-up call. Get focused, get real, and get results.

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com

What's the real secret behind Denise Panza's massive success on LinkedIn? It's not flashy marketing, viral gimmicks, or expensive ads—it's consistency.

In this episode, Denise shares how sticking to a regular rhythm of posting letter boards and authentic videos transformed her from a Facebook scroller into a LinkedIn powerhouse. Her strategy wasn't overnight success—it was six years of showing up, building trust, and putting out content that connected.

If you're a loan officer trying to grow your brand, build referral partners, or stand out in your market—this is the episode you can't afford to miss. Denise proves that you don't have to be loud to be seen. You just have to show up consistently.

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com

In this powerful session, Justin Hubbert from Park Place Finance shares a step-by-step playbook for loan officers to break into the booming world of construction lending. With new home starts trending upward, Justin explains why now is the perfect time to get in front of spec builders, real estate investors, and first-time builders.

He lays out exactly how loan officers can find builder leads using free tools like Redfin, position themselves as preferred lenders, and get paid twice—once on the construction loan and again on the takeout financing. He also breaks down the types of builders to target, how private lending differs from conventional financing, and why many banks are stepping back, creating opportunity for LOs willing to step in.

If you're ready to scale your pipeline with larger deals and consistent repeat business, you don't want to miss this.

Learn more: http://workwithparkplace.com/

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com

What if every call on your list had a visible dollar sign next to it — would it change how you approach your day?

In this episode of the Loan Officer Breakfast Club, Steve Kyles shares a powerful mindset shift: assigning a specific dollar value to each realtor partner based on their referral potential. It's not about a fixed number — it's about recognizing the real financial opportunity tied to every agent relationship. Steve shows how he uses this strategy inside his CRM to prioritize the highest-value contacts, stay motivated, and make smarter prospecting decisions every single week.

If you've ever struggled with consistency in your outreach, this simple shift can completely reframe the way you see your call list.

And if you want help implementing strategies like this, the last virtual boot camp of the year is happening now — reserve your spot at: http://freedomplanningcall.com/

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com

On today's Breakfast Club, Chris Johnstone broke down why schema markup is the missing link between your website and AI referrals. AI doesn't "see" your site the way people do—it reads the code. Schema tells AI exactly who you are, the loan products you specialize in, and why you're the expert in your market.

Chris explained how every blog post and piece of content should include schema, so Google and AI can tie that content back to you as the authority. Done right, this positions you to get referrals directly from AI tools like ChatGPT, Grok, and Gemini—something many loan officers are already seeing produce funded deals.

Want help getting this set up on your own site? Visit http://loanofficerbrand.com to learn more.

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com

In today's episode of the Loan Officer Breakfast Club, Owen Lee breaks down what might be the most critical signal yet for loan officers: the refi boom isn't coming—it's already underway. With mortgage rates hitting 11-month lows and key economic indicators turning favorable, Owen calls out the significant opportunity in front of us.

He also dives into the shocking employment number revisions—nearly 911,000 jobs overreported—and explains why this misreporting matters for market movement and Federal Reserve action. If you've been waiting for the right time to ramp up your outreach and refi strategy, this is your wake-up call.

Now is the time to get in the starting blocks and sprint.

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com

Want more referrals from real estate agents? Build a speaker page.

In this episode of the Loan Officer Breakfast Club, special guest Roberto Monaco reveals a strategy that most LOs overlook: creating a simple "speaker page" that gets you booked to present in real estate offices.

Roberto walks through exactly what to include on your page—your bio, speaking topics, a clear headline, and contact info—and why it's one of the fastest ways to open doors with agents. You'll also learn how to overcome imposter syndrome and confidently position yourself as someone worth listening to.

If you want to build your brand, expand your reach, and grow your referral base—start here.

Get Roberto's free course, "Selling with Stories," at https://influenceology.com/

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com

If you're already working with agents you like, it's time to take the relationship one step further. In this episode of the Loan Officer Breakfast Club, we break down a surprisingly underused but powerful strategy: asking your favorite agents for introductions to other agents just like them.

Frank Garay and the crew share how to make this ask feel natural, when to do it, and how to avoid sounding awkward or pushy. Plus, we walk through a new "5 Scenarios" handout packed with real-life moments when it's perfect to ask for a referral—with scripts included.

Want the handout? You can grab it by booking a free strategy call here: http://loanofficerstrategycall.com/ LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com

After 26 years in the mortgage business, Cory Byrne was stuck at $250K/year—successful but maxed out. She worked long hours, didn't have control of her day, and had never asked for business... not once. That all changed when she joined the Mortgage Marketing Animals community.

In this episode of Loan Officer Breakfast Club, Cory shares exactly how coaching and Bootcamp helped her leap from 12 closings in June to 20 in July—and then explode to 38 in August. The turning point? Being surrounded by a group of loan officers who were focused, consistent, and committed to growth.

If you're closing under 10 loans a month and wondering how to finally break through, this is a must-watch.

Want to see what this could look like for you? Book a free call with the MMA team here: http://freedomplanningcall.com/

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com

In today's episode of the Loan Officer Breakfast Club, Chris Johnstone delivered a game-changing tutorial on how to use ChatGPT's Deep Research mode to uncover and connect with top-producing real estate agents in your market.

Chris walked us through a powerful AI prompt that builds a spreadsheet of high volume residential agents, their social profiles, interests, charities, and even gives you 3 tailored ideas to reach out and start a conversation. He demonstrated how to deploy the prompt live inside ChatGPT 5 using Deep Research, and explained how it mimics the work of a personal assistant—saving you hours of manual work while giving you high-impact outreach strategies.

If you're looking to grow your referral partner network in a smarter way, this one's for you. Watch to see exactly how to use this prompt and start landing more meetings.

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com