Join us as we delve into an insightful discussion with Phill Crescenzo Jr., a top mortgage producer with over 20 years of experience. Phill shares his perspectives on the current market, the impact of recent interest rate changes, and strategies for thriving in the mortgage business amidst uncertainties.

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Get to know Phil Crescenzo Jr.

Phil has over 20 years of industry experience helping homeowners, realtors, and building partners navigate the mortgage credit and approval process while making it easier to qualify. Whether buying, selling, refinancing, or building a dream home, Phil understands that his clients have a lot on the line and understands the complexities of the market. As a mortgage expert, Phil constantly monitors market conditions and the changes in mortgage programs in order to quickly and accurately provide financial guidance. Phil and his team have a background in working with FHA Loans, VA loans, fixed-rate mortgages, adjustable-rate mortgages, HARP 2.0, reverse mortgages, and more.

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Host Lady Jen Du Plessis invites mindset coach and mortgage industry expert Phil Treadwell to discuss the importance of relationship-building and adapting modern marketing strategies in the mortgage industry. The conversation delves into the significance of mindset, actionable steps for engaging in meaningful relationships, and differentiating between plans and strategies to achieve success. The episode offers valuable insights and practical tips for mortgage professionals aiming to thrive in a competitive market.

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About Phil Treadwell

Phil Treadwell is an entrepreneur, national speaker and podcaster. He has over 18 years of experience in mortgage and real estate, and he regularly collaborates with industry thought leaders from around the country. Phil has been coached and mentored by some of business’s elite and now shares his knowledge and experience as a business mindset coach & founder at M1 Academy. 

Phil launched the Mortgage Marketing Expert podcast, where he interviews sough-after experts who share first-hand experience and advice to help industry professionals build more modern and relevant businesses. The MME podcast regularly appears in the Top 200 on Apple Podcasts in the Business > Marketing category, and it has been listed by numerous publications as one of the top podcasts in the mortgage and real estate industry. 

Phil has spoken at dozens of events and contributed as an expert guest on over 100 other podcasts and social media shows. His awards and recognition include being named “40 Most Influential Mortgage Professionals Under 40” in 2019 and “Most Connected Mortgage Professionals” in 2021 and 2022 by National Mortgage Professional magazine. And he was listed “Top 20 Mortgage Professionals” in 2020 by Yahoo! Finance. 

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In this episode of Mortgage Lending Mastery, host Lady Jen Du Plessis delves into time blocking versus activity blocking. She explains how intentional, priority-driven activities can significantly move the needle in your business. Learn actionable strategies for managing your priorities effectively and ensure every action you take contributes to your business success.

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In this episode of Mortgage Lending Mastery, host Lady Jen Du Plessis discusses the value of focusing on quality over quantity in business relationships. She delves into the 'pennies vs. quarters' analogy, emphasizing the importance of investing time in fewer, high-value connections for long-term success. Listeners will learn strategies for identifying and cultivating these crucial relationships to scale their business efficiently.

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In this episode of Mortgage Lending Mastery, host Lady Jen Du Plessis welcomes Dr. Hoa Nguyen, an optometrist, real estate investor, and author, to share her inspiring journey from refugee beginnings to financial freedom. Dr. Nguyen discusses building multiple streams of income and the power of real estate syndication for creating lasting wealth. Tune in for actionable insights on resilience, entrepreneurship, and strategies to achieve your own version of the American dream.

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About Dr. Lady Hoa Nguyen

Dr. Hoa Nguyen is a proud mother, wife, accredited realestate investor/syndicator, eye doctor and author. Dr. Hoa Nguyen and her husband, Dr. Jaime Gonzalez, love to help to provide passive investment opportunities to help other busy professionals and families increase their financial freedom, as well as transform communities with a give back model. They co-own over $300M in multifamily real estate investments with over 5,000 units. They also own two multimillion dollar optometry practices in the Dallas area. They love to travel the world and are very involved with many orphanages and non-profit organizations.

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In this engaging episode, Alina Vincent uncovers the significance of engagement in building strong relationships with potential clients and persuading them to say yes.

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Get to know Alina Vincent

Alina Vincent is a business strategist, speaker and international bestselling author of "Teach Your Expertise", "Leverage Your Expertise", "Own Your Expertise', "Monetize Your Expertise" and "Package Your Expertise" books. She’s known globally as the creator of the "Profitable Online Challenges" Formula, which helped her grow her business from zero to over a million dollars in just 4 years.

Alina is passionate about helping entrepreneurs package and monetize their knowledge and expertise to create a leveraged and scalable business. Experts hire her for strategic advice and simple step-by-step approach to creating successful online programs, engaged Facebook communities, and profitable 5-day challenges.

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In this episode of Mortgage Lending Mastery, host Lady Jen Du Plessis discusses the concept of shifting from sales calls to service calls. She emphasizes the importance of viewing past clients as alumni clients and leveraging these relationships to create a continuous cycle of opportunities and referrals. Jen provides strategic advice on how to approach client communications with a service mindset to foster loyalty and growth.

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In this engaging episode of Mortgage Lending Mastery, Jen Du Plessis sits down with Mike Cuevas, founder of Referral Suite, to discuss strategies for generating referrals, marketing your database, and building strong client relationships.

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Get to know Mike Cuevas

Hey there! My name is Mike Cuevas, founder of Referral Sweet and host of The Real Estate Marketing Dude podcast. We help referral based businesses become more referable through content creation, customer experience, and relationship nurturing. This helps you build a strong personal brand people know, like, trust, but more importantly refer.

Our software gives our users the tools to manage their relationships and remain on top of mind, but our coaching allows them to become impactful.

My only goal is to create a personal brand that keeps your business top of mind as well as more personable. Referral Marketing works in every business, not just real estate. The problem everyone has though is, how do you stay in touch with hundreds of relationships without boring them with work related messaging all the time? You create nurturing content.

People are going to hire someone they know, like, and trust, but they have to remember them first. That’s why content creation is so important. Referral Sweet helps you “farm” your relationships with content through multiple channels so people STOP forgetting what you do and START sending you clients you love working with.

After being tested for over 10 years in practice, Referral Sweet is the first referral marketing system that focused on top of mind brand awareness and personal branding. In other words, we take the guess work out of marketing your sphere if influence so your rolodex of relationship STOP forgetting what you do and start referring their friends and family.

I couldn’t stand cold calling, door knocking, or any of the old school prospecting techniques the gurus were shoving down my throat when I started real estate in 2002. However that didn’t mean I couldn’t survive in real estate, I just needed to find another way. In 2004 my best friend “cheated on me” with another real estate agent and I vowed to NEVER let that happen again. It was that day where I realized if my best friend forgot I was in real estate who else was also forgetting? So I started “farming” my friends with direct mail and before you knew it, people stopped forgetting I was in real estate. Over the years as technology mastered referral marketing with content creation. Regardless of what field you are in, you are a marketer first and foremost. The more content you create, the more conversations you’ll have, which means to more trust being built, which means more opportunities you’ll get.

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In this episode of Mortgage Lending Mastery, your host Lady Jen Du Plessis, with over four decades of experience in the mortgage, real estate, and financial services industries, explores the importance of working with people who complement your practice rather than complicate it. Jen shares a personal story to illustrate the point, emphasizing the value of making decisions that benefit your business and team over those that placate difficult associates. Listen for more insider secrets, strategies, and ideas to master your business.

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Discover how to transform everyday client questions into powerful social media content that grows your mortgage business. In this episode, Lady Jen shares practical strategies for repurposing video, creating engaging clips, and building authority online. Learn how to maximize your reach, attract new clients, and turn your expertise into lasting value.

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