Making the Brand | Marketing with a Pop Culture Twist

#1 - Brands Are Taking DNA Tests Thanks to Lizzo


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Lizzo's single, "Truth Hurts", has been #1 on the Billboard charts for five weeks straight! It turns out, brands are getting in on the action. In this episode, hear how companies like Walmart, Target, and Delta Airlines are capitalizing on Lizzo's cultural relevance and singing along on Twitter. 

www.briannefleming.com

@brianne2k


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Making the Brand | Marketing with a Pop Culture TwistBy Brianne Fleming

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