In a world where nostalgia once reigned supreme in marketing, there's a shift happening. Join us in this episode as we sit down with Ted Harrison, founder of neuemotion, to explore how nostalgia as we know it is evolving, presenting new challenges and opportunities for marketers.

We'll Cover:

Tune in for an insightful discussion on crafting compelling marketing campaigns in an era where nostalgia runs dry.

Connect with Ted:

This episode is sponsored by Klaviyo. They recently introduced Klaviyo AI, which is like a marketing crystal ball! It takes the guesswork out of content creation!

Work smarter with tools that help you:

• Create targeted segments without sifting through lists

• Write and A/B test subject lines

• Determine the best send time

• Develop smart SMS campaigns AND replies

• Translate audience data into actionable insights

See how it works: https://bit.ly/3T1N5hF

Would you ever consider yourself an influencer? Spoiler alert: you are one.

In this episode, we discuss everyone's power to influence and make an impact in your community, with a little inspiration from Dave Portnoy's One Pizza Bite Reviews. Dave is the controversial founder of the multimedia company and pop culture website, Barstool Sports — and it turns out, people either love him or hate him!

But one positive thing Dave does is put small businesses on the map. I share how one simple video made an impact for a local pizza shop here in South Florida.

I also share how you can inspire your own customers to leave reviews and amplify your business!

This episode is sponsored by Klaviyo. They recently introduced Klaviyo AI, which is like a marketing crystal ball! It takes the guesswork out of content creation!

Work smarter with tools that help you:

• Create targeted segments without sifting through lists

• Write and A/B test subject lines

• Determine the best send time

• Develop smart SMS campaigns AND replies

• Translate audience data into actionable insights

See how it works: https://bit.ly/3T1N5hF

In this episode, we explore the intersection of PR and social media education with Kate Stewart, an assistant professor at Jacksonville State University!

Kate also mentioned several resources to help anyone stay up-to-date in pop culture, trending topics, and the social media industry. Here are the links!

BLOG: Homemade Social, boutique marketing agency in Phoenix, AZ  https://www.homemadesocial.com/blog

TWITTER FOLLOW: Annie-Mai shares social media platform updates every Wednesday on Twitter 

https://twitter.com/anniemaisocial/status/1750195832995852611?s=20

https://www.girlpowermarketing.co.uk/newsletter

https://geekout.mattnavarra.com/

PODCAST: Talking Points

https://open.spotify.com/show/6zoUhcIKRzONWMj0DVhUSGsi=ab35143e131a488f&nd=1&dlsi=7f932e0021f04292

NEWSLETTER: ICYMI | weekly creators and social media pro insights 

https://liahaberman.substack.com/

https://jcira.buzzsprout.com/

https://influencerinsights.thesocialcat.com/

https://themarketingmillennials.com/podcast/

For marketing and pop culture lessons sent straight to your inbox, subscribe to my newsletter here! 💌 ⁠⁠https://briannefleming.com/newsletter

Tune in to gain valuable insights and guidance from Kate, a seasoned educator and PR expert, whether you're a student exploring social media studies or a newcomer to the field.

Join us for an exclusive behind-the-scenes look at how Gillette Stadium and the New England Patriots amp up fan excitement both on and off the field.

In this episode, we sit down with Kassie Epstein and Abbey Thistle from Gillette Stadium's social media and fan engagement team. They reveal the innovative strategies and creative tactics they use to connect with fans, from leveraging social media platforms to orchestrating unforgettable experiences on the stadium's iconic jumbotron, which is the largest outdoor video screen in the country!

From NFL games to concerts and events, hear how the team is making these experiences something their fans will never forget!

Follow Kassie Epstein on Twitter @kassieepstein

Follow Abbey Thistle on Twitter @acthelin

For marketing and pop culture lessons sent straight to your inbox, subscribe to my newsletter here! 💌 ⁠⁠https://briannefleming.com/newsletter

In this episode, I chat with Ben Chase the Director of NIL Strategy for the Florida Gators. We discuss the evolving landscape of Name, Image, and Likeness (NIL) in college sports.

Ben shares insights into his journey to his current role, a brief history of NIL, and the initial goals of UF's NIL strategy. We discuss why universities have an interest in student-athletes as brands and what they stand to gain.

Exploring brand collaborations, Ben talks about the diverse brands UF student-athletes have worked with and highlights notable partnerships. The conversation extends to high school athletes, their preparation for NIL, and crucial advice for entering NIL deals.

Join us for a discussion on navigating NIL, relevant not only for student-athletes but also for creators and influencers aiming to build their personal brands and collaborate with others.

Follow Ben on Twitter @BenGChase

Connect with him on LinkedIn!

For marketing and pop culture lessons sent straight to your inbox, subscribe to my newsletter here! 💌 ⁠https://briannefleming.com/newsletter

In this episode of Making the Brand, we dive deep into the world of social media storytelling with Jenn Crim, the Social Media Manager at Opry Entertainment Group in Nashville, Tennessee.

Jenn shares her journey, strategies, and creative insights behind managing the social media presence for iconic music venues like the Grand Ole Opry, Ryman Auditorium, ACL Live, and Ole Red.

From reaching 1 million followers on Instagram to navigating the challenges of the pandemic, Jenn discusses her unique approach to engaging with fans, working with diverse artists, and offering valuable advice for social media professionals and aspiring managers.

Tune in for an inspiring conversation filled with behind-the-scenes anecdotes and valuable tips from the heart of country music's social media landscape.

Connect with Jenn on LinkedIn: https://www.linkedin.com/in/jennifercrim/

Also mentioned — check out Jenny Li Fowler's book:

Organic Social Media - How to Build Flourishing Online Communities

It's the year of friendship bracelets! In this episode, Mariah Grippo, Director of VIP Relations at Little Words Project, offers insights into the brand's 10-year journey and the power of "beads on a string."

Follow Mariah Grippo on LinkedIn!

Shop The Little Words Project

Want more marketing lessons with a pop culture twist? Subscribe to my newsletter! 💌 https://briannefleming.com/newsletter

In this episode, I chat with Beth Booker, founder of Gracie PR. We reflect on scandals, backlashes, and celebrity apologies in 2023 and beyond. Beth shares the strategic aspects of public relations behind these apologies, exploring the delicate balance between reputation management and genuine remorse.

In our conversation, we also touch on cancel culture, emphasizing the challenges public figures face in navigating reputation crises. We also highlight the importance of empathy and the distinguishing elements that make a good apology vs. one that misses the mark.

Key Points Covered:

🎧 Whether you're a PR pro or simply fascinated by the dynamics of fame and forgiveness, this episode offers a thought-provoking exploration into the art of making amends in the public eye.

Follow Beth Booker on Twitter: @itsbethbooker

Check out Gracie PR: https://www.graciepr.com/

In this episode, we do a deep dive into the celebrity divorces of 2023 — the good, the bad, and the messy! Kara Francis, a seasoned divorce lawyer turned coach, discusses and the challenges that come with ending a relationship in the age of social media.

What to Expect:

Whether you're personally navigating a divorce, supporting someone through it, or just curious about the evolving dynamics of relationships, this episode is a must-listen.

Visit Kara's website: https://www.karafranciscoaching.com/

Follow Kara on Instagram: @karafranciscoaching

Connect with Kara on LinkedIn

Special thanks to Fresh Starts Registry and their founders Olivia and Jenny for inspiring this episode and connecting me to Kara! If you're navigating a life change, check out their site here.

And if you're on the job hunt in the marketing world, check out Olivia's job listing site, YentaList.com!

In this episode, I chat with Brent McCreary, the teenage visionary behind the go-to Beanie Baby information site in the late '90s. Brent takes us on a nostalgic journey, recounting the Beanie Baby mania and sharing insights into the tech stack that powered the site during that era (Geocities, anyone?)

We also discuss why we love to collect things, and the sense of community among Beanie Baby enthusiasts. Brent also dives into the monetization strategies employed during the late '90s compared to today.

Tune in for a fun conversation that intertwines nostalgia, old school tech, and the magic of Beanie Babies!

Follow Brent on IG: @crazyforconcerts

Follow Brent on X/Twitter: @gaygay4gaga