Making the Brand | Marketing with a Pop Culture Twist

From Seventeen to Tiger Beat, YM, J-14 and more, an entire generation of teen girls grew up reading magazines. I spoke with Angel Martinez, who wrote an incredible article on this subject for Vice. She shares the history of teen magazines, how brands started targeting teenagers, and how they've evolved over the years.

Access the show notes here

Read the Vice article here: The Teen Magazine Raised an Entire Generation of Girls

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Kevin Graham manages social media for MANSCAPED — a men's grooming company that sells... ball trimmers. Even as a woman who is clearly not the target user, I can't help but love MANSCAPED's content. Hear Kevin share how he uses creativity, pop culture, and some occasional NSFW humor to bring the brand to life.

Access the show notes here

Follow Kevin on Twitter! https://twitter.com/communitykev_

Follow MANSCAPED: https://twitter.com/manscaped

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In the lovable Apple TV series, Ted Lasso, the title character played by Jason Sudeikis has a one-word message to help his players get in the game: Believe.

It turns out that this simple, yet powerful lesson from the locker room can also apply to your marketing. In this episode, we break down the difference between brand marketing and direct response marketing. We also go over how they work together to turn leads into believers and then buyers. 

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My favorite brand on Twitter isn't a Fortune 500 company... it's the Oviedo Mall. I'm chatting with the mastermind behind the witty account, Josh Gunderson. His approach to social media is something both big and small brands can learn from. 

Access the show notes here

Follow @OviedoMall on Twitter!

Follow @JoshGunderson

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Is Hanson a boy band? Maybe, maybe not... but one thing is for sure, nonprofits are always looking for creative ways to fundraise! In this episode, I'm sharing a story about the genius way my classmates raised money with a little help from MMMBop, along with some other nuggets of marketing wisdom for those working in the nonprofit world. 

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In this episode, social media pro Codi Dantu-Johnson shares five marketing lessons we can learn from Missy Elliott... and these lessons are so great that even Missy Elliott herself agreed! Codi also shares some the hard truths about social media right now.

Follow Codi on Twitter at @codishaaa

Work with Codi — Mini Media Marketing

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This episode is over three years in the making! I get the chance to interview my BSB BFF, Danielle Spurge-Swavely. We met online in a BSB fan group and now she is my go-to concert sidekick. And honestly, Danielle is the reason this podcast exists. In this episode, we discuss how the Backstreet Boys became the best-selling boy band of all time. 

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Who would you consider to be the most engaged celebrity on social media? I can't help but notice that Lizzo is everywhere! How does she do it?! Here's how you can become a more efficient content creator so you can build your own community. 

This episode was brought to you by Attentive — a company helping thousands of innovative brands drive sales with text messaging. Did you know over 81% of consumers opt into text messages from their favorite brands? Level up your marketing with the power of SMS! 

With the holidays coming up, now’s the time to plan how you'll use SMS this shopping season. Fortunately, Attentive made a helpful guide called the "Holiday Marketing Reboot"- full of all the examples and tips you need. AND it has a 90s nostalgia vibe, which I love. Check it out at attentive.com/holiday!

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Kelly Clarkson is more than just one of the greatest voices of our generation. She is also an Emmy-award winning talkshow host. A big part of the show's promotional strategy is their daily #Kellyoke segment where she does her own rendition of a popular song. Listen to this episode to hear how karaoke may be a game-changer for your own social media content.

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As marketers, there are SO many channels to keep up with, it can be exhausting. Do you need fresh ideas EVERY single day? Take it from a comedian as successful as Jerry Seinfeld... the answer is no! In this episode, we talk about how to repurpose content to make you a more efficient and strategic content creator. 

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