In the lovable Apple TV series, Ted Lasso, the title character played by Jason Sudeikis has a one-word message to help his players get in the game: Believe.

It turns out that this simple, yet powerful lesson from the locker room can also apply to your marketing. In this episode, we break down the difference between brand marketing and direct response marketing. We also go over how they work together to turn leads into believers and then buyers. 

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