Making the Brand | Marketing with a Pop Culture Twist

Am I dreaming?!!? I interrupt your regularly scheduled programming to bring you this special episode where my friends and I INTERVIEW A BACKSTREET BOY!

Long story short, I also co-host a live stream show called Fangirls' Night Out with my friends Danielle, Britt, and Kelsey. Between the four of us and the fangirl powers that be, we made our way to AJ McLean.

In this episode, we talk with AJ and his business partner, Josh Naranjo, about what they learned building a beauty brand.

I highly recommend checking out the recorded live stream video here: https://bit.ly/2Nyr7oN 

If you watched the Framing Britney Spears documentary and Oprah's interview with Meghan Markle, you learned how the tabloids destroyed their mental health. They were powerless to the narrative the press was building.

The tabloids wouldn't have stood a chance if Britney and Meghan were empowered with social media and an online presence.

In this episode, you'll hear the importance of using the platforms at your fingertips to amplify your voice and shape your narrative. 

Brands want to be where the people are — that's where trending topics come in! Trending topics are a huge opportunity for brands to humanize themselves and create visibility, but insert themselves into the conversation the wrong way.

In this episode, we break down some brands who have done it right, along with some examples of what NOT to do.  

My friend Britt and I got so caught up talking about the Backstreet Boys, I had enough content to break it out into a mini bonus episode! 

We do a deeper dive on BackstreetBoys.com and all the potential the band could tap into to bring more excitement to their site. Enjoy!    

Check out Britt online here:

We love to follow our favorite musicians on social media, but very few have us following their websites. Why do they lack consistency, updates, and great content?!

Social media is nice, but your website is your brand's (or band's!) biggest opportunity. In this episode, I chat with my friend, fellow fangirl, and web designer Britt Hyatt about how you AND celebrities can transform your online presence and grow your brand with your website.

Check out Britt online here:

If you were a young girl growing up in the ’90s, you pretty much had no choice but to love the Spice Girls. They were absolutely EVERYWHERE. 

As part of their legacy, they taught us the importance of friendship. But if you look a little closer, they also taught us about brand purpose. 

In this episode, I break down how the Spice Girls' mantra of 'Girl Power' can inspire your brand to do something bigger than sell, sell, sell. 

In this episode, we dive into the wizarding world of Harry Potter's marketing. I chatted with Jake 'JZ' Zachariah -- a marketer and total Potterhead.

From the books, to the movies, merch, and experiences, there's so much we can learn from HP. 

Follow JZ: @jzjakez

Website: http://jakezachariah.com/ 

If you ask me, Peloton wins the award for brand of the year in 2020. We couldn't have predicted the huge at-home fitness boom the pandemic forced upon us!

In this episode, I chatted with passionate Peloton rider and marketing strategist, Christina Garnett, as well as Adam Pierno -- an author, podcast host, and strategist. 

We discussed how Peloton brilliantly builds community while leveraging pop culture, and what other brands can learn from their lead.

Follow Christina @ThatChristinaG

Follow Adam @apierno

The comic book industry began sparking imaginations and building memories for audiences as early as the 1960s, and its magic isn't slowing down anytime soon

In this episode, I chat with social media marketer, Jon-Stephen Stansel, about why comics have stood the test of time, and what brands can learn from their success.

We dig into specifics like brand voice and other takeaways for content creators.

Follow Jon-Stephen on Twitter at @jsstansel

In the '90s, everyone wanted to be 'Like Mike'. Michael Jordan was an extraordinary athlete with immeasurable influence from TV commercials, magazine covers, and brand partnerships.

But how has this landscape changed for the modern athlete in the age of social media? Or more specifically, how has this changed for young athletes? 

In this episode, I chatted with Anthony Yepez -- a digital and social media strategy professional with a passion for basketball. We discussed how a media company like Overtime helps young athletes get to the next phase of their careers thanks to the power of content. 

Follow Anthony on Twitter at @AnthonyYepez.