Making the Brand | Marketing with a Pop Culture Twist

Declaring your side of the boy band wars was one of the main ways millennial girls around the world expressed themselves. The question of ‘Backstreet Boys or *NSYNC’ sparked impassioned debates at every slumber party.

So what does this have to do with marketing? Well, giving your audience a a way to express their allegiance is sure to boost social media engagement. 

Check out this episode that introduces 'See and Choose' content and dives into the science of System 1 and System 2 thinking.

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Boy bands and memes are colliding on this episode! I had the chance to interview Kianna Davis, the original creator behind a meme we all know and love, the IT'S GONNA BE MAY meme featuring Justin Timberlake.

Hear the story about how she came up with this meme in 2012, and the cool things that have happened since.

We also touch on the importance of giving credit to creators like her. 

Follow Kianna on Instagram at @astro_kianna

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In this episode, I had the chance to interview Jess Sanfilippo, the founder of Roadie Social. Jess is setting out to help musicians create better experiences and foster a deeper connection with fans through social media. She shares her entrepreneurial journey — spoiler alert – Harry Styles is a big part of it! We also hear Jess's tips for how any brand can build stronger relationships with their audience.

Check out Roadie Social at roadiesocial.com

Twitter and IG: @roadiesocial

Follow Jess!

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In the age of social media, do you need a personal website to showcase your work? According to T-Pain, the answer is yes. Listen as we explore all the reasons a personal website is one of the best investments you can make in your career.

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From blogs to video, social, email, and everything in between, content creation is a bit of a bear! It goes beyond just the idea and the piece of content itself. Just when you thought your work was done, you also have to complete several smaller steps and details to optimize your work. As Blink-182 said, "Work sucks, I know." Here are all the small things that can make or break your content. 

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You may know Romy & Michele's High School Reunion as one of the most beloved comedies of the '90s, but it's actually about personal branding. Here are some personal branding lessons inspired by this iconic film! 

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Sharing user-generated content in the age of social media is simple! But what was it like in the year 2000? How did brands hold contests or gather earned media?

In this episode, we go down memory lane to hear how MTV's Total Request Live collected UGC. We'll also share some tips on how to make the most of your UGC. Spoiler alert: some UGC is good, but not good enough. 

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If you're anything like me, you've put off launching a blog, podcast, or business idea for far too long because you couldn't land on the perfect name for it. Well, it's a beautiful day to stop overthinking and just do the damn thing!

Here's my best advice on how to pick a name for your brand that not only works, but helps you get going! 

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Barbra Streisand's music legacy is undeniable! But she is also credited with helping create a social phenomenon every marketer should know: The Streisand Effect.

According to The Economist, The Streisand Effect occurs when “efforts to suppress a juicy piece of online information can backfire and end up making things worse for the would-be censor.”

We've seen countless examples of this in pop culture, but also surrounding important public service announcements. 

Are your communication efforts backfiring on you? Learn more in this episode! 

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OMG, we're back again with season 5! I'm sharing a content idea that works every time and will take the guesswork out of content creation. Thanks to Miss Congeniality for the inspiration on this one! 

Follow me on Twitter for more branding fun, @brianne2k