Declaring your side of the boy band wars was one of the main ways millennial girls around the world expressed themselves. The question of ‘Backstreet Boys or *NSYNC’ sparked impassioned debates at every slumber party.

So what does this have to do with marketing? Well, giving your audience a a way to express their allegiance is sure to boost social media engagement. 

Check out this episode that introduces 'See and Choose' content and dives into the science of System 1 and System 2 thinking.

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