Making the Brand | Marketing with a Pop Culture Twist

We're hitting rewind on this episode to talk about the raddest decade: the '80s!

I'm interviewing Chris Clews, who is an '80s pop culture expert. From Prince to The Princess Bride, Chris shares biz and marketing takeaways. 

We discuss:

For more '80s fun, follow Chris Clews! 

Twitter: @80spopculture

For the second consecutive year, Forbes has named Dwayne "The Rock" Johnson as the world's highest paid actor. He's clearly doing something right!  But it all started in the wrestling ring.

The Rock and countless other wrestlers have built powerful brands. From their memorable catchphrases, unforgettable outfits, and electrifying stage presence, they each use their platform to create loyal fans.

In this episode, I talk with Dustin Stout, an entrepreneur, social media expert, speaker, digital marketing consultant, and wrestling fan.

We're reflecting on some of the genius branding moves we can learn from The Rock, Stone Cold Steve Austin, Hulk Hogan, and other wrestling greats. 

Visit Dustin's website! www.dustinstout.com

If there’s anyone whose known for using autotune consistently, it’s hip hop artist, T-Pain.

T-Pain stood out in a competitive hip-hop era. He wasn’t necessarily better than other artists of his era, but he packaged his work in a unique way with autotune. It was something we’d never heard before. 

Here's how marketers can stand out in their own crowded category. 

Show notes

Follow me on Twitter at @brianne2k

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We all have that friend who gives us closet envy because of their amazing sneaker collection 😍

On this episode, we hear from my from Azad Yakatally about how Nike built a tribe of customers who don't just want their shoes, they NEED them. 

We discuss:

Be sure to follow Azad on Twitter fore more marketing wisdom: @ayakatally.  

For interactive pop culture marketing discussions, join me on Twitter for #PopChat every Friday at 1pm ET!

www.briannefleming.com

Just like the rest of the world, I’ve been doing some reflection on the people of color who have made an impact on my life.

Aside from the incredible people I’ve come to know personally, there are a number of famous Black people who sparked my interest in music. I didn’t realize it until now, but some of my earliest memories of music are thanks to Black musicians.

On this episode, I get personal and share some stories from my childhood, while offering some tips to help you dig deep and tell your own stories.

As we fight for racial equality, we need stories more than ever. Stories help us understand each other, which is a critical part of effecting change.

The ESPN documentary, The Last Dance, came at a time when the world craved sports. And with it's premiere came tons of memes to circulate on social media! 

In this episode, I chatted with Jared Gaon, the creator of one of the hottest new meme accounts, @JordanJamming.

If you've ever wondered what it's like to build on a pop culture moment and run your own meme account, you have to tune in to this episode! Jared shares how he got the idea for the meme, how he's built a following, and some of the opportunities that have come his way.

Beyoncé is a force of incredible branding. In fact, she's built such a strong brand, that the queen hardly has to do any branding anymore. Her loyal tribe, the #BeyHive, does all of her marketing for her.

For this episode, I chatted with my resident Beyoncé superfan, Kimberly Gordon, to talk about what we can learn from the brand and empire Beyoncé has built throughout her career. 

We touch on subjects like:

Tune in to hear us dish about what we can learn from Queen Bey! 

Follow Kimberly on Twitter at @ksolarz

During a performance for NPR’s Tiny Desk Concert series last year, Taylor Swift addressed something I’ve known for quite some time: her best song is “All Too Well.”

Several media outlets have ranked Taylor’s songs over the years, and “All Too Well” is almost always at #1. 

And this is not an unpopular opinion. Every Swiftie knows that “All Too Well” is an absolute masterpiece. 

As someone who has always been in awe of Taylor’s writing, I wanted to analyze what makes “All Too Well” her best work. She has over 150 songs in her catalogue, so what’s different about this one?

Listen hear to find out!

In this episode, I had the chance to chat with Wes Gay, about a show we both love: Songland. 

If you’re unfamiliar with Songland, it’s a songwriting competition where four unknown songwriters present their original songs to superstar artists. The artist then chooses three of the songwriters to move on to the next round, where they work with professional songwriters to tweak and improve their songs based on their expertise. Then, the artist picks his or her favorite, and turns it into one of their singles.

We often forget that more often than not, songs are STORIES! Here's how your favorite songs can inspire your own marketing and content. 

Personal branding doesn't have to be complicated. Sometimes it's just in what you wear!

Here are some fashion statements that have become signature identifiers for these celebrities. 

Transcript: www.briannefleming.com

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