Making the Brand | Marketing with a Pop Culture Twist

I consider this a public service announcement! 

Every time I see another small business in my community shut its doors, I think about the 1998 modern classic, You’ve Got Mail. Remember when Meg Ryan's character, Kathleen Kelly, was forced to close The Shop Around the Corner because of corporate takeover?

Well, Instagram wasn't around in 1998 and small business owners have the power of Instagram to reach potential customers. But many brands are doing it wrong!

Take a listen for some amazing tips small businesses can apply to grow on Instagram.

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I admit, Elle Woods is probably not the most scholastic example of a successful person. For starters, she’s a fictional character, but it turns out there is a lot we can apply from her story in Legally Blonde.

The entire premise of Legally Blonde is rooted in goal setting and proving yourself, despite doubt or lack of experience. If you’re trying to advance in your company, position yourself as a thought leader, start a business, land a new job, or even change careers, listen to this episode for five things you can learn from Elle Woods.

www.briannefleming.com

Instagram: @brianne2k

Twitter: @brianne2k

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Ariana Grande said it first... happiness is the same price as red bottoms. In these lyrics, she is of course referring to Christian Louboutin luxury shoes. At $800 and up, why are these heels such a cultural phenomenon? It's not because people like the color red. It turns out, there's a scientific reason that the rich and famous, and everyone in between, is obsessed red bottoms. In this episode, I break down Jonah Berger's STEPPS framework which explains it all. 

www.briannefleming.com

@brianne2k 

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Before there were bloggers, there was Carrie Bradshaw and her column in the fictitious publication, The New York Star. I like to think that Carrie’s character on Sex and the City paved the way for women to be unapologetically themselves and write about how they see the world.

I sat down with my good friend Gina to discuss Carrie and Sex and the City’s influence on marketing, blogging, and social media. By the end of this episode, I hope you're inspired to start your own blog!

www.briannefleming.com

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If you think Dancing With the Stars is for washed up celebrities, you're wrong. It turns out there's a huge lesson we can learn about personal branding from the brave contestants who appear on the show. 

www.briannefleming.com

@brianne2k

Contrary to popular belief, there's nothing basic about the pumpkin spice latte. In fact, it is the most successful seasonal drink of ALL TIME! 

In this episode, we discuss the pumpkin phenomenon and how brands can create a frenzy of their own. 

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Grab a box of tissues! If you're a fan of NBC's This Is Us, you're going to want to hear how you can take these pointers from the show to upgrade your brand's storytelling. This episode also features tips from the book called Stories That Stick by Kindra Hall. 

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It seems as if there is a song to overcome every personal obstacle — a breakup, low self-esteem, a tough workout, or even the loss of a loved one. There is inspiration in lyrics everywhere you turn.

But sometimes, songs can even help us navigate challenges in the workplace.

At first listen, you might think “As Long As You Love Me” by the Backstreet Boys is about a romantic relationship, but if you listen closely, you’ll learn that it actually offers advice about your marketing strategy.

Take a listen to hear the advice for yourself. 

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Perhaps Phoebe Buffay is the most enterprising character in Friends. With an unconventional education background, Phoebe worked some odd jobs in her career. Before becoming a masseuse, she mugged people on the street. She also had brief stints as a telemarketer, Monica’s waitress and catering partner, and an extra on the set of Days of Our Lives.

But Phoebe’s true passion is her music, and although she never reached superstar status, she still understood the importance of marketing herself. 

In this episode, we go over why your email list is your biggest marketing asset, yes, even in the age of social media. 

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Lizzo's single, "Truth Hurts", has been #1 on the Billboard charts for five weeks straight! It turns out, brands are getting in on the action. In this episode, hear how companies like Walmart, Target, and Delta Airlines are capitalizing on Lizzo's cultural relevance and singing along on Twitter. 

www.briannefleming.com

@brianne2k

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